Beyond the product launch: How to reach customers at every stage of the software product life cycle

As people spend more time online, the competition for consumer attention is fierce. Consumers currently spend more than eight hours a day on the internet looking at hundreds of different pieces of content on their smartphones, tablets and laptops. With so many options facing consumers, how can you ensure that your product or service stands out in a crowded marketplace?

Many marketers are struggling to keep up with constantly changing consumer preferences. But behind that challenge lies an enormous opportunity to earn attention with product-focused content that helps your audience solve a problem, work faster or improve quality. The key is understanding the product life cycle and matching the right life stage to the best strategies and tactics.

In this eBook, you will learn about:

• Product life cycle marketing and how it can help guide your marketing campaigns
• The stages of the product life cycle
• Marketing strategies and tactics for each stage of the product life cycle
• How the Stack Overflow advertising portfolio can support your product through the product life cycle