Behind every successful product is great strategic marketing. Every stage in the product life cycle offers opportunities to experiment and improve your marketing strategy. Understanding the characteristics of each stage can help you match the right stage with the best strategy.

In the introduction stage, you’ll be identifying the right channels, testing ads, and working to connect with your target audience. Stack Overflow can help you launch your product with high-impact campaigns, such as 24-hour-high impact, topic tag targeting. In the Growth Stage, you’ll be using great content to connect on your selected channels. We can support evergreen campaigns with a myriad of different targeting capabilities for display advertising, as well as our sponsored content products. In the Maturity Stage, you may try different channels, new messaging, and other ways to avoid decline.

Our Direct to developers program helps ensure that both first-time users as well as seasoned customers have direct access to the right technical documentation. When your product is ready to go global, our display advertising targeting capabilities are an effective way to expand to international markets. Getting it right means having the right technology, the right data and the right approach.

Additional resources

As you can see, Stack Overflow offers a wide, dynamic, and flexible variety of advertising options. We know getting started with a new partner can be a little overwhelming. That’s why we created a comprehensive Resource Center, where you can easily search for topics that interest you.

Whether you’re looking for a specific how-to guide on pixel conversions or you want to learn more about cookie-less advertising, our robust library of articles enables you to explore 15 different topics that are tagged by content type. This is a great place to find out how other brands have leveraged our solutions as well as tips on setting up your own campaigns for reaching developers and technologists.