Beyond the product launch: How to reach customers at every stage of the software product life cycleEvery stage in the product life cycle offers opportunities to experiment and improve your marketing plan.
A seat at the table: How developers are influencing technology purchasesDevelopers and technologists are increasingly being given a seat at the table and forming important peer relationships with executives as they evaluate technology investments.
Seven ways to boost your credibility with developers Explore different ways to boost credibility and create a marketing program that resonates with developers.
Advertising to the developer & tech community: a how-to guide for B2B marketersHow are you supposed to market to an audience that isn’t particularly fond of...marketing?
Fuel your B2B strategy with a customer-first approachA customer-focused mindset is important for marketing to developers, who tend to be skeptical of traditional marketing campaign messaging.
5 keys to creating ads for developersEngage developers with marketing campaigns that build trust and deliver concrete value.
Targeting basics: the difference between contextual and behavioral targetingLearn more behavioral and contextual targeting.