Understanding developers' roles, daily habits and motivations, are key steps to building an effective advertising strategy. Thousands of developers and technologists worldwide participated in Stack Overflow’s annual Developer Survey providing valuable insights into how they learn and level up, which tools they're using, and what they want.
In this eBook, we explore six key insights from the Stack Overflow Developer Survey and share how B2B Tech marketers can use these learnings to inform their marketing and advertising strategies.