Recruiting

Employee testimonials play a crucial role in both attracting and retaining the right tech talent.

Job postings with videos are viewed 12% more than postings without video. On average, employers receive a 34% greater candidate application rate when they add video to their job postings. They are a powerful way to relate and resonate with your candidate in a way the written word does not. 

Your career site is your company’s most important recruitment channel and the top resource candidates use during their research process.

While your employer brand is a key element of your recruitment marketing strategy, your employee value proposition (EVP) is at the heart of it. Think of it like this, an EVP is the deal struck between your company and your employees in return for their contribution and performance.

Calculating COV is critical, because employers may be unlikely to place the necessary emphasis (and budget) on addressing recruitment issues if they are unaware of the negative impact vacancies may be generating.