How many developers visit Stack Overflow?
Stack Overflow receives 100+ million monthly visits from developers on average.

Coding on the weekends
The majority of developers we surveyed say they code for fun. At the same time, burnout is a big issue in the industry.
Evaluating options for Amazon’s HQ2
Amazon says it wants a city with more than one million residents, access to an airport, we offer a different view on the question.
What our traffic says about cybersecurity
Stack Overflow traffic during DEF CON event shows what technologies are trending in the hacker community.
What kinds of developers visit Stack Overflow?
Full-stack, front-end, back-end, you name it, they are visiting Stack Overflow. Check out our 2022 Developer Survey to see more about our audience.
How do you reach your target audience?
We target your ads based on Topic Tags
Topic Tags categorize content
Every question on Stack Overflow has to have at least one Topic Tag which matches the content.

Our tagging rules
Are Topic Tags the same as hashtags?
They are similar in what they do - put content into a category(ies). But very different in how...
Instagram, Twitter, and Facebook have no structure or rules around hashtags. Someone could add as many as they want to a post and the hashtags don’t have to be relevant to the content.

On some platforms hashtags are used because they are popular, rather than relevant.
Topic Tags predict and reflect current technology trends
Since 2010, our Topic Tags have predicted and reflected changes in the market.
Stack Overflow Questions by tag
2019
Learn more about advertising on Stack Overflow
See how Stack Overflow Advertising supports with your goals.
What we offerWant to reach a broader technology audience?
We have 62 sites focused on technology and computing on our Stack Exchange network.