In today's world, developers are accustomed to working in fully remote or hybrid environments. As more organizations across every industry continue to compete for tech talent, how do you keep flexibility top of mind at your organization? How can you highlight the type of flexibility you can offer in your employer branding campaigns, from autonomous working hours to locations around the world?

More developers are working in-person this year than last year (+3%). The percentage of developers working in-person has increased for the fourth year in a row compared to 15% in 2022 and 16% in 2023.

Takeaways for Employer Branding teams

When setting up your employer branding campaigns targeting developers, consider that they may not “sit” in the same location where their organization is headquartered. Get creative and think outside the box, don't get stuck on one time zone or ZIP code to scout talent (especially if your company offers a fully remote working environment).