Reaching developers and technologists interested in a new career path can be a challenge. How do you ensure your company is engaging with them on the right channel?

In our survey, we found that less than 3% of respondents have never visited Stack Overflow. Not only do the majority of developers know about our site, 93% of respondents visit Stack Overflow at least multiple times per month if not multiple times per day.

Takeaways for Employer Branding teams

When it comes to making career moves, it's often a long decision process for candidates. First, for them to be aware of your brand and secondly, what you as an employer can offer. According to the Talent Brand Alliance's research, it takes candidates on average 7-9 touch points before making a decision. Stay top of mind with developers and technologists and build your brand with an ‘always on’ strategy that includes channels they know, trust, and visit regularly.

A little FOMO can be quite motivating. Be sure to incorporate employee testimonials, perks and benefits, tech stack info, and a sneak peek into your company culture as proof points on your career site, landing pages, and social media channels.