Now that you’re equipped with a better understanding of how to approach your advertising creative, where and how can you reach developers? In the world of B2B marketing, it’s common for us to rely on popular social media platforms such as LinkedIn. The problem is that those aren’t necessarily “go-to” sites for most developers.

We’ve talked a lot about developers being researchers. Take this into consideration as you decide where to advertise and distribute your content too. Sites like Reddit and Stack Overflow are where developers are actively seeking answers to questions that come up as they work on a project. You can also focus your SEO and paid search efforts around keywords related to those challenges your tool or service can help a developer solve.

To engage developers, you should also consider tactics beyond just traditional banner advertising. Build on a developer’s desire to research and learn by considering podcasts, newsletters, webinars, and other tactics that will deliver the insights and information they’re seeking.

Reach and engage developers with Stack Overflow Advertising

If you’re ready to get started with your next advertising campaign, lean on the experience of the largest, global technology-focused platform. Here’s how Stack Overflow Advertising can help you put your technology or service in front of the world’s largest audience of developers.

Highly relevant, developer-focused content

Developers are our audience and our content reflects that. We only have technical questions and answers. Developers find us, even if they aren’t looking. We’ve optimized our content to make it easy for developers to find an answer, whether they start from a search engine or Stack Overflow’s home page. Developers know they can quickly get to the answer they need, discover other helpful information, and get back to work.

Brand safe with constant moderation and universal guidelines

Our moderators come from and are elected by the community. They are vigilant in keeping the content relevant and the answers civil and useful. The trust we’ve built around relevancy and usefulness flows into our advertising as well. Universal ad guidelines protect the developer experience and create a halo of trust for the brands that advertise with us.

Developer-friendly advertising solutions

Reach the right developers, with the right message, and the right ad experience. We offer a full portfolio of advertising solutions built with our developer community in mind. From banner advertising to content distribution, and newsletter, blog, and podcast advertising opportunities, we can help you drive brand awareness and engagement.

Exclusive, real interest-based targeting

Developers add topic tags to every question, self-defining the specific keywords that describe the content. These exclusive topic tags allow for real interest-based targeting to ensure you reach the right person, with the right message, at the right moment.

Unparalleled support

For more than 15 years, we’ve been partners to the developer community. Rely on our expertise to tailor a media strategy that aligns with your goals. And when you need help along the way, we’ll be here. Our post-sales support ensures seamless execution and optimization of your campaign.