Yield Manager, Advertising
Every developer has a tab open on Stack Overflow.
We are one of the most popular websites in the world - a community-based space focused on increasing productivity, decreasing cycle times, accelerating time to market, and protecting institutional knowledge.
Innovation is at the heart of everything we do. We embrace collaboration, transparency, and believe in leading with empathy; creating an environment where every Stacker knows they belong. We embrace that the unique contributions and points of view of all Stackers contribute to our success.
We are a Best Company to Work For, in addition to being recognized for Best Company Leadership, Best Company Happiness, Best Company Perks and Benefits, Best Company Work-Life Balance, Best Company Compensation, and Best Company Outlook.
We are a remote-first company with Hiring HUBs based in the US, Canada, UK, and Germany.
Stack Overflow is seeking a highly analytical and strategic Yield Manager to maximize the revenue potential of our digital advertising inventory, specifically through programmatic channels. The Yield Manager will focus on boosting programmatic revenue, balancing supply and demand, enhancing monetization through data-driven analysis, optimizing ad placements, pricing strategies, and ensuring efficient utilization of our inventory to sustain growth.
Key Responsibilities
- Develop and oversee the strategy for open auction inventory, running pricing and category experiments to maximize revenue, while maintaining a positive user experience
- Act as a liaison between the Director of Ad Operations and demand partners to ensure successful technical updates and implementations related to programmatic advertising
- Monitor ad inventory levels and implement A/B testing and other experimental strategies to enhance ad performance and increase overall yield
- Collaborate with Data Analysts, Ad Operations, and Product teams to ensure efficient ad placements and inventory monetization
- Utilize data analytics and reporting tools to track and analyze key performance indicators, including inventory forecasts, fill rates, and eCPM
- Become a subject matter expert in Stack Overflow and Stack Exchange inventory to inform dynamic pricing rules and sales efforts in key areas such as geography, topic trends, and site/tag trends
- Stay updated on industry trends to inform strategic decisions
- Analyze programmatic demand partner performance and provide insights to adjust inventory allocation
Qualifications & Skills
- 3+ years of progressive experience in programmatic advertising, yield management, ad operations, or a related role
- Extensive knowledge of Ad Technologies such as Google Ad Manager and various SSPs/DSPs
- High level of understanding and experience in programmatic advertising, the Ad Tech industry, and its ecosystem
- Experience with ad inventory management, revenue attribution, pricing analysis and strategy, and programmatic auction techniques
- Strong analytical mindset with expertise in tools like Excel, Google Sheets, and BI
- Ability to efficiently communicate findings and progress to cross-functional teams, senior leadership, and stakeholders
- Established relationships with programmatic partners (preferred)
- Excellent written and verbal communication skills
What you’ll get in return:
- Competitive Base Salary
- Generous paid vacation
- Generous parental leave (16 weeks at 100% pay), family care leave, and unlimited sick days
- Equity for all employees at all levels
- Industry-leading health benefits that are applicable per country of residence for all our full-time employees
- Company-paid Life Insurance
- Home Internet stipend
- Professional allocation for your growth and development
- One-time allowance to assist with your home office setup
- Company-paid access to Calm, Bravely, LinkedIn Learning, MyAcademy and Overdrive
Stack Overflow is proud to be an equal opportunity workplace. We value diversity, inclusion, equity and belonging and these pillars are at the heart of how we work together here at Stack. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.
For individuals based in California, and other locations where required, we will consider employment qualified applicants with arrest and conviction records.