As technology continues to evolve and organizations across every industry undergo their own digital transformations, so do the roles and responsibilities of developers. They wear multiple hats; and on average, they classify themselves as three different developer types.

Full-stack, back-end, and front-end developers were the top three roles reported by developers for the last three years; however, front-end developers have decreased from 6.6% to 5.6% since last year. This year, more developers identify as students than as front-end employees.

Takeaways for Employer Brand teams

As developers' roles change, so should your employer branding strategy and campaigns. Target various tech talent personas to reach a wider candidate pool as you build your pipeline. If your company is looking to attract machine learning specialists, likely data analysts have similar experiences that may qualify them for the position.