The rise of generative AI tools has sparked considerable excitement due to their potential to transform industries, increase productivity, and enhance professional growth. However, these advancements have raised questions about the long-term effects on developers' roles. Despite these concerns, this year's survey reveals that 70% of professional developers do not perceive AI as a threat to their job.

Moreover, 76% of all respondents are using or are planning to use AI tools in their development process this year, an increase from last year (70%). Many more developers are currently using AI tools this year, too (62% vs. 44%).

Takeaways for Employer Branding teams

Regardless of the industry, company size, or location, AI tools are now an essential component of most developer's workflows. Consider how your company's AI tech stack, tools, and initiatives positively contribute to the question, “What makes my company a desirable workplace?".

• Highlight the specific AI tools and technologies within your tech stack that are particularly appealing to developers. Our Developer Survey has a technology-focused section, exploring the tools and technologies developers are currently using and the ones they want to use.
• Showcase learning and career development opportunities available, such as training programs and workshops, to help developers upskill in AI.
• Emphasize how the AI tools and practices implemented by the company foster a positive and productive work environment and promote a collaborative culture.