With endless amounts of technology options: languages, databases, cloud platforms, and web frameworks - how do you know what tech stack is most attractive to candidates? According to our survey, Rust is the most admired language, with more than 83% of developers that use it wanting to use it again next year.

Takeaways for Employer Branding teams

As Employer Branding experts, and recruiting or marketing professionals, it's often hard to put yourself in the shoes of a developer. Most admired and desired lists are a good resource for you to reference when you're writing content about your company's tech stack. You'll want to highlight the technologies that developers are excited to work with.

For example, if your company uses Rust or Python, that would be valuable to emphasize in your efforts to attract developer talent. Consider adding copy in your employer branding ads, career site, and job descriptions around your company offering the most loved or wanted tech stack to gain a competitive advantage.