With technology continuously changing, learning is a constant for developers. According to our survey, developers teach themselves to code in a variety of ways.

82% of developers learn to code with online resources (up from 80% in 2023), with technical documentation (83%) and Stack Overflow (80%) as the top two online resources consulted. From written material to a variety of video formats, books, and courses - there’s no one size fits all approach.

Takeaways for Marketers

As B2B marketers, it's common to rely on content formats like eBooks and white papers to fuel your demand generation programs. When you're looking to reach and engage developers, take cues from how they like to learn and where they go to find information. Because a developer will research your product or service first, offer content in a variety of different formats, including technical documentation, blog posts, how-to videos, and tutorials that span a developer's journey with your organization or product. And don't forget to optimize these resources for SEO so your content will be there when developers are searching for it.