According to research firm, IDC, 64% of global 2000 businesses have designed platforms for developer engagement both inside and outside their organizations. They are proactively building communities of developers, users, customers and partners that can collaborate on projects that offer a common interest, with an eye toward selling to these audiences.

Technology companies are not the only ones building such robust developer resources. Huge corporations in the financial services, automotive, and pharmaceutical sectors – from JP Morgan Chase to General Motors and Johnson & Johnson – are recognizing that software is becoming a tool that increases their competitiveness and can open entirely new revenue streams.