[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"sanity-65gfTgYiQmMFZS9XE9AMB5qprd0eeaOfO2fBbofzVwo":3},{"data":4,"sourceMap":-1},{"meta":5,"resource":9},{"sidebarCta":6},{"body":7,"title":8},"Subscribe to receive content covering advertising and employer branding tips and best practices.","Stay updated",{"_createdAt":10,"_id":11,"_rev":12,"_type":13,"_updatedAt":14,"body":15,"category":44,"chapters":47,"displayContents":696,"image":697,"preface":700,"product":701,"publishedAt":736,"resourceType":737,"slug":741,"subcategory":743,"title":745,"visible":696},"2024-07-18T08:51:37Z","c1ab9a8f-d66a-4398-9115-b839072e1e47","YxZdQkV09rr5GaWdXvj85Q","resource","2024-08-21T12:46:09Z",[16,27,35],{"_key":17,"_type":18,"children":19,"markDefs":25,"style":26},"cc408139daa6","block",[20],{"_key":21,"_type":22,"marks":23,"text":24},"40db7617576c0","span",[],"Understanding developers' roles, daily habits and motivations, are key steps to building an effective advertising strategy. Thousands of developers and technologists worldwide participated in Stack Overflow’s annual Developer Survey providing valuable insights into how they learn and level up, which tools they're using, and what they want.",[],"normal",{"_key":28,"_type":18,"children":29,"markDefs":34,"style":26},"e65951b83fdc",[30],{"_key":31,"_type":22,"marks":32,"text":33},"4a80af8bd5020",[],"In this eBook, we explore six key insights from the Stack Overflow Developer Survey and share how B2B Tech marketers can use these learnings to inform their marketing and advertising strategies.",[],{"_key":36,"_type":18,"children":37,"markDefs":42,"style":43},"fce0609854c6",[38],{"_key":39,"_type":22,"marks":40,"text":41},"6f6dea7b4abe0",[],"\n",[],"h3",{"_ref":45,"_type":46},"a460982f-1012-47ab-a7b6-82cbfee426c9","reference",[48,160,259,358,474,576],{"_key":49,"_type":50,"body":51,"sidebarCta":155,"slug":156,"title":159},"e55ba1325467","chapter",[52,60,68,74,81,88,96,104,111,119,126],{"_key":53,"_type":18,"children":54,"markDefs":59,"style":26},"8a220af4acc8",[55],{"_key":56,"_type":22,"marks":57,"text":58},"f2af7f2016fb0",[],"Technology moves fast and developers and technologists like to stay current. But how do they find the right tool or service for the problem at hand? In this year's survey, starting a free trial is the most common way to evaluate new tools (75%). Developers also lean into their networks and communities as they research, with almost 73% asking technologists they know or work with and 61% visiting communities like Stack Overflow.",[],{"_key":61,"_type":18,"children":62,"markDefs":67,"style":26},"ba2543c880ae",[63],{"_key":64,"_type":22,"marks":65,"text":66},"a3bb28c25ae7",[],"",[],{"_key":69,"_type":70,"asset":71,"source":73},"2062b5984249","image",{"_ref":72,"_type":46},"image-3e01624018daece0114d3515f6f5a980f0a6ef07-2400x1290-png","https:\u002F\u002Fsurvey.stackoverflow.co\u002F2024",{"_key":75,"_type":18,"children":76,"markDefs":80,"style":26},"55f3cd40419e",[77],{"_key":78,"_type":22,"marks":79,"text":66},"588dc3ebeefa",[],[],{"_key":82,"_type":18,"children":83,"markDefs":87,"style":26},"ccfb19372c70",[84],{"_key":85,"_type":22,"marks":86,"text":66},"8641936966ba",[],[],{"_key":89,"_type":18,"children":90,"markDefs":95,"style":43},"fdc142b4016d",[91],{"_key":92,"_type":22,"marks":93,"text":94},"0187983efa2f0",[],"Takeaways for Marketers \n",[],{"_key":97,"_type":18,"children":98,"markDefs":103,"style":26},"c98dec6c78e8",[99],{"_key":100,"_type":22,"marks":101,"text":102},"1037bf366533",[],"Developers like to try before they buy. Be sure to extend a free trial of your tool or service so they can experience your product for themselves. Tout the free trial as a call to action across your marketing channels, including your website, ad creative, landing pages, emails, and social media posts. ",[],{"_key":105,"_type":18,"children":106,"markDefs":110,"style":26},"4e7ff45b0853",[107],{"_key":108,"_type":22,"marks":109,"text":66},"73f3ff887980",[],[],{"_key":112,"_type":18,"children":113,"markDefs":118,"style":26},"fa8abeaf69e4",[114],{"_key":115,"_type":22,"marks":116,"text":117},"fd0c07c1565a",[],"A little FOMO can be quite motivating. Be sure to incorporate testimonials, case studies, ratings and reviews as social proof points on your website, landing pages, and social media channels.",[],{"_key":120,"_type":18,"children":121,"markDefs":125,"style":26},"b49370159a17",[122],{"_key":123,"_type":22,"marks":124,"text":66},"0a7f1ec2d626",[],[],{"_key":127,"_type":128,"elements":129},"033ca9aa5fca","spotlight",[130],{"_key":131,"_type":132,"body":133,"icon":154},"47a4c52aad5e","element",[134],{"_key":135,"_type":18,"children":136,"markDefs":150,"style":26},"9ab99542349d",[137,141,146],{"_key":138,"_type":22,"marks":139,"text":140},"642d15d952ca0",[],"With millions of developers and technologists visiting Stack Overflow and our Tech Stack Exchange sites each month, you can get a real-time snapshot of the tools and technologies popular with users. Each question asked on the site includes between one and five ",{"_key":142,"_type":22,"marks":143,"text":145},"e6369e665025",[144],"05ad9d5ee5d3","Topic Tags",{"_key":147,"_type":22,"marks":148,"text":149},"60bb0c6ec821",[]," to help categorize that content. As a marketer, you can run advertising campaigns targeting tags that are relevant to your products and drive awareness and conversions among a cohort that is already invested in your tech stack. ",[151],{"_key":144,"_type":152,"href":153},"link","https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Fresources\u002Ftopic-tag-targeting\u002F","SpotBellLg",[],{"_type":157,"current":158},"slug","insight-1","Insight #1: How do developers research and discover new tools and technologies?",{"_key":161,"_type":50,"body":162,"sidebarCta":255,"slug":256,"title":258},"d2143b03cae0",[163,171,178,186,190,197,204,212,219,227,234],{"_key":164,"_type":18,"children":165,"markDefs":170,"style":26},"a5efff8799f9",[166],{"_key":167,"_type":22,"marks":168,"text":169},"8a8cb0b8a7480",[],"With technology continuously changing, learning is a constant for developers. According to our survey, developers teach themselves to code in a variety of ways. ",[],{"_key":172,"_type":18,"children":173,"markDefs":177,"style":26},"274118c895fd",[174],{"_key":175,"_type":22,"marks":176,"text":66},"a4be040b58ac",[],[],{"_key":179,"_type":18,"children":180,"markDefs":185,"style":26},"a6421e04a2c1",[181],{"_key":182,"_type":22,"marks":183,"text":184},"913192329be40",[],"82% of developers learn to code with online resources (up from 80% in 2023), with technical documentation (83%) and Stack Overflow (80%) as the top two online resources consulted. From written material to a variety of video formats, books, and courses - there’s no one size fits all approach.",[],{"_key":187,"_type":70,"asset":188},"ccec2c4eab8c",{"_ref":189,"_type":46},"image-3057b3b77215276c803db16a33647b2243a2c1e4-2400x2100-png",{"_key":191,"_type":18,"children":192,"markDefs":196,"style":26},"239cb9a36fa3",[193],{"_key":194,"_type":22,"marks":195,"text":66},"9c350b393de0",[],[],{"_key":198,"_type":18,"children":199,"markDefs":203,"style":26},"ba03f8e7ea89",[200],{"_key":201,"_type":22,"marks":202,"text":66},"0df96a7cc2f7",[],[],{"_key":205,"_type":18,"children":206,"markDefs":211,"style":43},"1c0d3468ced8",[207],{"_key":208,"_type":22,"marks":209,"text":210},"38deea7854cb0",[],"Takeaways for Marketers ",[],{"_key":213,"_type":18,"children":214,"markDefs":218,"style":26},"e811028ddbfd",[215],{"_key":216,"_type":22,"marks":217,"text":66},"9e72fa6e2bdc",[],[],{"_key":220,"_type":18,"children":221,"markDefs":226,"style":26},"1e99aeeae217",[222],{"_key":223,"_type":22,"marks":224,"text":225},"e83c9b1231ef",[],"As B2B marketers, it's common to rely on content formats like eBooks and white papers to fuel your demand generation programs. When you're looking to reach and engage developers, take cues from how they like to learn and where they go to find information. Because a developer will research your product or service first, offer content in a variety of different formats, including technical documentation, blog posts, how-to videos, and tutorials that span a developer's journey with your organization or product. And don't forget to optimize these resources for SEO so your content will be there when developers are searching for it.",[],{"_key":228,"_type":18,"children":229,"markDefs":233,"style":26},"d419f3c0a69b",[230],{"_key":231,"_type":22,"marks":232,"text":66},"06670196358e",[],[],{"_key":235,"_type":128,"elements":236},"94c54c43b549",[237],{"_key":238,"_type":132,"body":239,"icon":154},"9e9fc3427eb4",[240],{"_key":241,"_type":18,"children":242,"markDefs":252,"style":26},"a3d6121464aa",[243,248],{"_key":244,"_type":22,"marks":245,"text":247},"2d35b425a54a0",[246],"5287e510b49d","93% of developers",{"_key":249,"_type":22,"marks":250,"text":251},"685b04ffd6f9",[]," visit Stack Overflow at least weekly or a few times a month.",[253],{"_key":246,"_type":152,"href":254},"https:\u002F\u002Fsurvey.stackoverflow.co\u002F2024\u002Fcommunity",[],{"_type":157,"current":257},"insight-2","Insight #2: What online resources do developers turn to when they’re learning how to code? ",{"_key":260,"_type":50,"body":261,"sidebarCta":354,"slug":355,"title":357},"e91a741d6cad",[262,270,278,286,290,297,304,311,318,326,333],{"_key":263,"_type":18,"children":264,"markDefs":269,"style":26},"99f808b21dd3",[265],{"_key":266,"_type":22,"marks":267,"text":268},"8aa14f2f71b00",[],"As companies accelerate their digital transformations and move workflows to the cloud, developers are on the front lines driving this change. This shift has evolved the traditional technology buying process too. ",[],{"_key":271,"_type":18,"children":272,"markDefs":277,"style":26},"e6d8f66b8b1c",[273],{"_key":274,"_type":22,"marks":275,"text":276},"97685ed26be4",[],"Before, the technology deployed across an organization was determined by a predefined plan from centralized IT leadership. Now, demand for tools is frequently driven in a bottoms up fashion. ",[],{"_key":279,"_type":18,"children":280,"markDefs":285,"style":26},"7d386c9b6885",[281],{"_key":282,"_type":22,"marks":283,"text":284},"56f8e5eca1ba",[],"This transformation is reinforced by our survey findings. 62% of developers shared that they have some, to a great deal of influence over technology purchases in their organizations. ",[],{"_key":287,"_type":70,"asset":288},"5de68a0ad963",{"_ref":289,"_type":46},"image-3a2686cb86401883696f471f11db05f1f0dc9a3b-2400x930-png",{"_key":291,"_type":18,"children":292,"markDefs":296,"style":26},"6b5e2a6ac26a",[293],{"_key":294,"_type":22,"marks":295,"text":66},"9c373a1210d3",[],[],{"_key":298,"_type":18,"children":299,"markDefs":303,"style":26},"e53f04b63194",[300],{"_key":301,"_type":22,"marks":302,"text":66},"e53ec2a313de",[],[],{"_key":305,"_type":18,"children":306,"markDefs":310,"style":43},"004144fce233",[307],{"_key":308,"_type":22,"marks":309,"text":210},"ac324b5bf2a70",[],[],{"_key":312,"_type":18,"children":313,"markDefs":317,"style":26},"1e32c7910cb1",[314],{"_key":315,"_type":22,"marks":316,"text":66},"d3d3bb0564af",[],[],{"_key":319,"_type":18,"children":320,"markDefs":325,"style":26},"1174dc734a0e",[321],{"_key":322,"_type":22,"marks":323,"text":324},"9ec0334d5642",[],"Developers and technologists who function as individual contributors are becoming increasingly important as their influence in the technology buying process continues to grow. If you only focus your marketing efforts on traditional IT buyers, you could be missing out on significant sales opportunities. We can help you understand how to reach and engage developers and technologists, introducing them to your products and converting them to customers and advocates of your brand.",[],{"_key":327,"_type":18,"children":328,"markDefs":332,"style":26},"eb44aeda3fbf",[329],{"_key":330,"_type":22,"marks":331,"text":66},"97956928f0f7",[],[],{"_key":334,"_type":128,"elements":335},"54e1c0bab681",[336],{"_key":337,"_type":132,"body":338,"icon":154},"268f1466b00b",[339],{"_key":340,"_type":18,"children":341,"markDefs":351,"style":26},"a45aa57ecf18",[342,346],{"_key":343,"_type":22,"marks":344,"text":345},"c255de1a64420",[],"Twilio sees traffic to technical content more than double with Stack Overflow's Direct to Developer advertising solution. Read the ",{"_key":347,"_type":22,"marks":348,"text":350},"64ee6a469492",[349],"ba21ea8a2f50","Case Study",[352],{"_key":349,"_type":152,"href":353},"https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Fresources\u002Fcase-study-twilio\u002F",[],{"_type":157,"current":356},"insight-3","Insight #3: How are developers and technologists influencing purchasing decisions within their organizations?",{"_key":359,"_type":50,"body":360,"sidebarCta":470,"slug":471,"title":473},"8614786fde0a",[361,369,376,380,387,394,401,409,416,424,431,438,463],{"_key":362,"_type":18,"children":363,"markDefs":368,"style":26},"fa738ac48ab2",[364],{"_key":365,"_type":22,"marks":366,"text":367},"e9f5400788d90",[],"As technology continues to evolve and organizations across every industry undergo their own digital transformations, so do the roles and responsibilities of developers. Full-stack, back-end, and front-end developers were the top three roles reported by developers for the last three years; however, front-end developers have decreased from 6.6% to 5.6% since last year. This year, more developers identify as students than as front-end employees.",[],{"_key":370,"_type":18,"children":371,"markDefs":375,"style":26},"820370df7200",[372],{"_key":373,"_type":22,"marks":374,"text":66},"f20e0792bc34",[],[],{"_key":377,"_type":70,"asset":378},"48e4f55d2735",{"_ref":379,"_type":46},"image-9c7dadc45b665c6179739f2c70821edae4a45660-2400x3630-png",{"_key":381,"_type":18,"children":382,"markDefs":386,"style":26},"11683b0f69c8",[383],{"_key":384,"_type":22,"marks":385,"text":66},"f64b9132aee1",[],[],{"_key":388,"_type":18,"children":389,"markDefs":393,"style":26},"90694fbbee94",[390],{"_key":391,"_type":22,"marks":392,"text":66},"c909c032e7cd",[],[],{"_key":395,"_type":18,"children":396,"markDefs":400,"style":43},"3d3d4a4ea5b7",[397],{"_key":398,"_type":22,"marks":399,"text":210},"d6d17ac512050",[],[],{"_key":402,"_type":18,"children":403,"markDefs":408,"style":26},"2670dc1a58f0",[404],{"_key":405,"_type":22,"marks":406,"text":407},"faa10b7289ff",[],"As developers' roles change, so should your marketing strategy and campaigns. Build personas for each developer role that will use and deploy your product and be involved in the decision-making process. This will help you to clearly address their specific day-to-day needs and challenges in your advertising campaigns and build trust with your prospects. ",[],{"_key":410,"_type":18,"children":411,"markDefs":415,"style":26},"810d09771732",[412],{"_key":413,"_type":22,"marks":414,"text":66},"89e9f37fda89",[],[],{"_key":417,"_type":18,"children":418,"markDefs":423,"style":26},"0bd7460f7ac9",[419],{"_key":420,"_type":22,"marks":421,"text":422},"5841a75cdd80",[],"When you advertise to this audience, avoid the spray and pray approach. Ensure your advertising partners can help you reach the developers and technologists at the moment they’re seeking a solution to a problem or challenge your product or service can address.",[],{"_key":425,"_type":18,"children":426,"markDefs":430,"style":26},"afd641f3fafe",[427],{"_key":428,"_type":22,"marks":429,"text":66},"d86daf141d9f",[],[],{"_key":432,"_type":18,"children":433,"markDefs":437,"style":26},"5b115b3dcea4",[434],{"_key":435,"_type":22,"marks":436,"text":66},"cbc577825961",[],[],{"_key":439,"_type":128,"elements":440},"c31189ea6cdc",[441],{"_key":442,"_type":132,"body":443,"icon":154},"1503175922d7",[444],{"_key":445,"_type":18,"children":446,"markDefs":460,"style":26},"237edb10d9d6",[447,451,456],{"_key":448,"_type":22,"marks":449,"text":450},"98b5398ab8c40",[],"Our Developer Survey also highlights ",{"_key":452,"_type":22,"marks":453,"text":455},"e0331af81d63",[454],"3a8a95f08a57","the technologies developers admire and desire",{"_key":457,"_type":22,"marks":458,"text":459},"436a0bce57f2",[],". This can provide a view into the tools and services developers are interested in right now, the competitive landscape, and complementary technologies to consider for future integrations or partner programs.",[461],{"_key":454,"_type":152,"href":462},"https:\u002F\u002Fsurvey.stackoverflow.co\u002F2024\u002Ftechnology",{"_key":464,"_type":18,"children":465,"markDefs":469,"style":26},"b32b68444797",[466],{"_key":467,"_type":22,"marks":468,"text":66},"35c28a0b2e7f",[],[],[],{"_type":157,"current":472},"insight-4","Insight #4: How do developers define their roles?",{"_key":475,"_type":50,"body":476,"sidebarCta":572,"slug":573,"title":575},"71210a657378",[477,485,493,497,504,511,518,526,533],{"_key":478,"_type":18,"children":479,"markDefs":484,"style":26},"7755d7fe40b5",[480],{"_key":481,"_type":22,"marks":482,"text":483},"56cc3dce4f790",[],"According to this year's survey, more than 38% of developers work remotely, which is down by 3% compared to last year. The number of hybrid developers has stayed consistent (42%), while the percentage of developers working in-person has increased (20%) for the third year in a row compared to 15% in 2022 and 16% in 2023.",[],{"_key":486,"_type":18,"children":487,"markDefs":492,"style":26},"405ec0648f89",[488],{"_key":489,"_type":22,"marks":490,"text":491},"f42e7eeb20c8",[],"From Brooklyn to Bangalore, from London to Paris, tech hubs can be found around the world. Here are the top 10 countries from this year's survey based on volume of respondents.",[],{"_key":494,"_type":70,"asset":495},"1c1f9f0bb9c4",{"_ref":496,"_type":46},"image-0fc2c8adf1620c30d6a2bca620f1f21b112ce2f4-2400x1560-png",{"_key":498,"_type":18,"children":499,"markDefs":503,"style":26},"0741411fe6bd",[500],{"_key":501,"_type":22,"marks":502,"text":66},"8e30212bb07e",[],[],{"_key":505,"_type":18,"children":506,"markDefs":510,"style":26},"07b44f0de5df",[507],{"_key":508,"_type":22,"marks":509,"text":66},"67c9fea45e2a",[],[],{"_key":512,"_type":18,"children":513,"markDefs":517,"style":43},"72a9448f0d44",[514],{"_key":515,"_type":22,"marks":516,"text":210},"3a70fa51a0a20",[],[],{"_key":519,"_type":18,"children":520,"markDefs":525,"style":26},"3e0021b17689",[521],{"_key":522,"_type":22,"marks":523,"text":524},"a924280b4c00",[],"Developers and technologists in today’s organizations are no longer limited by ZIP code or time zone. Your marketing and advertising strategy shouldn’t be either. Instead, focus on reaching the right audience - wherever they may be located around the globe.",[],{"_key":527,"_type":18,"children":528,"markDefs":532,"style":26},"cea22bbaeb99",[529],{"_key":530,"_type":22,"marks":531,"text":66},"2497aec5714b",[],[],{"_key":534,"_type":128,"elements":535},"2c298e498aca",[536],{"_key":537,"_type":132,"body":538,"icon":154},"13c2d5c8e0fc",[539,558,565],{"_key":540,"_type":18,"children":541,"markDefs":555,"style":26},"e275031387d3",[542,546,551],{"_key":543,"_type":22,"marks":544,"text":545},"6c454398fcd20",[],"Promote your brand to the world’s largest tech community. Connect with them on a ",{"_key":547,"_type":22,"marks":548,"text":550},"db6c730177cc",[549],"76012840e925","platform they trust",{"_key":552,"_type":22,"marks":553,"text":554},"6def238a55b3",[]," with our advertising solutions.",[556],{"_key":549,"_type":152,"href":557},"https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Fwhy-stack\u002F",{"_key":559,"_type":18,"children":560,"markDefs":564,"style":26},"4033f994c3c5",[561],{"_key":562,"_type":22,"marks":563,"text":41},"489a285fe5d30",[],[],{"_key":566,"_type":18,"children":567,"markDefs":571,"style":26},"6943afe1dc42",[568],{"_key":569,"_type":22,"marks":570,"text":41},"57a53d4422a50",[],[],[],{"_type":157,"current":574},"insight-5","Insight #5: Where are developers and technologists located?",{"_key":577,"_type":50,"body":578,"sidebarCta":692,"slug":693,"title":695},"24f9c7abd2b3",[579,587,594,602,610,614,621,628,637,645,652],{"_key":580,"_type":18,"children":581,"markDefs":586,"style":26},"860d5c5e28f0",[582],{"_key":583,"_type":22,"marks":584,"text":585},"f3ed95e3b1ce0",[],"AI tools are becoming an essential part of a developer's workflow, regardless of their industry, seniority, or specialization.",[],{"_key":588,"_type":18,"children":589,"markDefs":593,"style":26},"5a878de7576d",[590],{"_key":591,"_type":22,"marks":592,"text":66},"ce1ccf1a4a030",[],[],{"_key":595,"_type":18,"children":596,"markDefs":601,"style":26},"1287419b87b6",[597],{"_key":598,"_type":22,"marks":599,"text":600},"14a4e75a83380",[],"This year's developer survey reveals that 76% of all respondents are currently using or are planning to use AI tools in their development process this year, up from 70% in 2023. Front-end, fullstack, and cloud infrastructure developers are more likely to be using the tools now, and even beginner coders are turning to AI to speed up their learning process.",[],{"_key":603,"_type":18,"children":604,"markDefs":609,"style":26},"641caae94437",[605],{"_key":606,"_type":22,"marks":607,"text":608},"39ba39a032350",[],"In the next year, most developers agree that AI tools will be more integrated mostly in the ways they are documenting code (81%), testing code (80%), and writing code (76%).",[],{"_key":611,"_type":70,"asset":612},"cb9dc7fcd7aa",{"_ref":613,"_type":46},"image-cbc4722d06782dc7de2dbb3d63fbdcdc7bc2e1b0-2400x930-png",{"_key":615,"_type":18,"children":616,"markDefs":620,"style":26},"ab2ddb6a233d",[617],{"_key":618,"_type":22,"marks":619,"text":66},"e3077c5b5c17",[],[],{"_key":622,"_type":18,"children":623,"markDefs":627,"style":26},"3ccc71002f19",[624],{"_key":625,"_type":22,"marks":626,"text":66},"1c03df0e77e3",[],[],{"_key":629,"_type":18,"children":630,"markDefs":636,"style":43},"179a6baa61c4",[631],{"_key":632,"_type":22,"marks":633,"text":635},"2c6edbc6c0000",[634],"strong","Takeaways for Marketers",[],{"_key":638,"_type":18,"children":639,"markDefs":644,"style":26},"baa6735c263e",[640],{"_key":641,"_type":22,"marks":642,"text":643},"11e43e671e990",[],"Developers use AI tools to streamline workflows and reduce repetitive tasks, allowing them to focus on more complex and impactful projects. As part of your marketing strategy, make sure you highlight how your product or service helps developers achieve a flow state, accelerate their development processes, and advance their skills.",[],{"_key":646,"_type":18,"children":647,"markDefs":651,"style":26},"644fbcbe477a",[648],{"_key":649,"_type":22,"marks":650,"text":66},"f5f489ea0a000",[],[],{"_key":653,"_type":128,"elements":654},"f6094988b973",[655],{"_key":656,"_type":132,"body":657,"icon":154},"2ea3569402d7",[658,666,673],{"_key":659,"_type":18,"children":660,"markDefs":665,"style":26},"ebbc9cbc8cc0",[661],{"_key":662,"_type":22,"marks":663,"text":664},"c955fec0ca9d",[],"More than 8,940 questions using the 'artificial-intelligence' tag have been asked on Stack Overflow to date. ",[],{"_key":667,"_type":18,"children":668,"markDefs":672,"style":26},"7a6cb6c6b6f2",[669],{"_key":670,"_type":22,"marks":671,"text":66},"4e2aa8eed04c",[],[],{"_key":674,"_type":18,"children":675,"markDefs":689,"style":26},"55babe9e145f",[676,680,685],{"_key":677,"_type":22,"marks":678,"text":679},"29def57943fe",[],"Thousands of developers and technologists researching and adopting AI technologies are turning to the Stack Overflow community. Reach them with ",{"_key":681,"_type":22,"marks":682,"text":684},"345a00aa7544",[683],"4709ce965652","our advertising solutions",{"_key":686,"_type":22,"marks":687,"text":688},"00f0890ac84c",[],".",[690],{"_key":683,"_type":152,"href":691},"https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Fadvertise-to-developers\u002F",[],{"_type":157,"current":694},"insight-6","Insight #6: How do developers feel about AI tools?",true,{"_type":70,"asset":698},{"_ref":699,"_type":46},"image-efb62d91ba4c64f32903df64aa00747a5e5ec7cb-455x168-png","Explore six key insights from the Stack Overflow Developer Survey and learn how you can use these learnings to inform your marketing and advertising strategies.",{"_createdAt":702,"_id":703,"_rev":704,"_system":705,"_type":709,"_updatedAt":710,"abbr":711,"color":712,"descriptionShort":730,"inflection":731,"marketo":731,"name":732,"nameFull":733,"slug":734},"2022-02-25T09:59:38Z","81780931-51a2-4d68-8931-6ae872f9d1d7","PhasGW24ij3IO6Qup2krVc",{"base":706},{"id":707,"rev":708},"drafts.81780931-51a2-4d68-8931-6ae872f9d1d7","f30eb461-fcda-45dc-8a6d-4b091a088439","product","2026-07-06T19:40:01Z","ADS",{"_type":713,"alpha":714,"hex":715,"hsl":716,"hsv":721,"rgb":725},"color",1,"#075ec3",{"_type":717,"a":714,"h":718,"l":719,"s":720},"hslaColor",212.23404255319147,0.396078431372549,0.9306930693069306,{"_type":722,"a":714,"h":718,"s":723,"v":724},"hsvaColor",0.9641025641025641,0.7647058823529411,{"_type":726,"a":714,"b":727,"g":728,"r":729},"rgbaColor",195,94,7,"Reach developers & technologists worldwide.","Stack Ads","Ads","Stack Overflow Ads",{"_type":157,"current":735},"advertising","2024-07-18T08:47:59.069Z",[738],{"_key":739,"_ref":740,"_type":46},"114efd818a30","b4721a78-6640-4834-b1fd-d2f6e434a4f4",{"_type":157,"current":742},"stack-overflow-developer-survey-for-b2b-tech-marketers",{"_ref":744,"_type":46},"0eceea0f-10ef-4085-a462-b727eb9a43ea","Insights to Impact: 6 Takeaways from the Stack Overflow Developer Survey for B2B Tech Marketers"]