[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"sanity-gm2l9H0VzC2Ow6AJZYTLAD5K6L1uAJxz84BxGKJs50k":3},{"data":4,"sourceMap":-1},{"meta":5,"resource":868},{"navigation":6,"sidebarCta":865},[7,204,307,432,610],{"category":8,"children":18},{"_createdAt":9,"_id":10,"_rev":11,"_type":12,"_updatedAt":13,"slug":14,"title":17},"2024-01-29T13:41:50Z","7833abe2-df00-4634-9de4-e210c6256b3c","CKLvjDzSjGuc68hXfHomoL","resourceCategory","2024-02-14T13:01:31Z",{"_type":15,"current":16},"slug","product-guides-insights","Product guides & insights",[19,76,140],{"_createdAt":20,"_id":21,"_rev":22,"_type":23,"_updatedAt":24,"resources":25,"slug":75,"title":40},"2024-01-29T13:08:58Z","659f85ac-d180-4d3b-994f-d1d6dd3ec6b7","CKLvjDzSjGuc68hXfHomuX","resourceSubcategory","2024-02-14T13:01:37Z",[26,42,53,64],{"image":27,"link":32,"preface":33,"publishedAt":34,"slug":35,"subcategory":37,"title":41},{"_type":28,"asset":29},"image",{"_ref":30,"_type":31},"image-5428426a61370859dfbd48b709b31efe86668581-1200x630-png","reference",null,"At Stack Overflow, we keep the millions of developers and technologists who visit our sites each month at our center—and don’t take that responsibility lightly. ","2022-11-14T15:48:15.816Z",{"_type":15,"current":36},"brand-safe",{"_createdAt":20,"_id":21,"_rev":22,"_type":23,"_updatedAt":24,"slug":38,"title":40},{"_type":15,"current":39},"product-overview","Product overview","Why you can rely on Stack Overflow for brand safe advertising ",{"image":43,"link":32,"preface":46,"publishedAt":47,"slug":48,"subcategory":50,"title":52},{"_type":28,"asset":44},{"_ref":45,"_type":31},"image-5f13a44151b73583e2e51dd7be1034232f5afab5-1200x628-png","In employer branding, banner ads can raise the profile of your company, create awareness of your job openings and company culture, and showcase your employee value proposition.","2022-05-04T15:21:19+0000",{"_type":15,"current":49},"guide-to-effective-banner-ads-in-employment-branding",{"_createdAt":20,"_id":21,"_rev":22,"_type":23,"_updatedAt":24,"slug":51,"title":40},{"_type":15,"current":39},"Guide to effective banner ads in employer branding ",{"image":54,"link":32,"preface":57,"publishedAt":58,"slug":59,"subcategory":61,"title":63},{"_type":28,"asset":55},{"_ref":56,"_type":31},"image-e2221eac9544c5382afb7d78c4021c8b182653f7-1200x630-png","Exclusive, real interest-based targeting for your banner advertising campaign.","2022-02-10T02:40:00.000Z",{"_type":15,"current":60},"topic-tag-targeting",{"_createdAt":20,"_id":21,"_rev":22,"_type":23,"_updatedAt":24,"slug":62,"title":40},{"_type":15,"current":39},"What is topic tag targeting on Stack Overflow? ",{"image":65,"link":32,"preface":68,"publishedAt":69,"slug":70,"subcategory":72,"title":74},{"_type":28,"asset":66},{"_ref":67,"_type":31},"image-ddf85ff024c8560040b460647cc8c87e09719d06-2400x1260-png","Reach millions of developers and technologists. Advertise your technology or service on Stack Overflow and our tech-focused Stack Exchange sites.","2021-03-19T14:31:24+0000",{"_type":15,"current":71},"banner-advertising",{"_createdAt":20,"_id":21,"_rev":22,"_type":23,"_updatedAt":24,"slug":73,"title":40},{"_type":15,"current":39},"Banner advertising",{"_type":15,"current":39},{"_createdAt":77,"_id":78,"_rev":79,"_type":23,"_updatedAt":80,"resources":81,"slug":139,"title":93},"2024-01-29T13:09:21Z","7fdf0863-5430-4192-868d-2b7f41880379","CKLvjDzSjGuc68hXfHon2n","2024-02-14T13:01:40Z",[82,95,106,117,128],{"image":83,"link":32,"preface":86,"publishedAt":87,"slug":88,"subcategory":90,"title":94},{"_type":28,"asset":84},{"_ref":85,"_type":31},"image-8d04a8e25f51a91ffc2862ef8457f38267e54b11-2400x1260-png","At Stack Overflow, we understand developers. And we can help agencies better understand and reach developers,","2022-02-10T02:12:00.000Z",{"_type":15,"current":89},"how-digital-media-agencies-can-leverage-stack-overflow-to-reach-developers",{"_createdAt":77,"_id":78,"_rev":79,"_type":23,"_updatedAt":80,"slug":91,"title":93},{"_type":15,"current":92},"use-cases-r&r","Use cases","How digital media agencies can leverage Stack Overflow to reach developers",{"image":96,"link":32,"preface":99,"publishedAt":100,"slug":101,"subcategory":103,"title":105},{"_type":28,"asset":97},{"_ref":98,"_type":31},"image-c0bc4f358f6fe0b6338fc6a70a3511a45c47592d-1200x630-png","How do you break through the noise and make your product stand out in a crowded marketplace? ","2022-02-08T03:01:00.000Z",{"_type":15,"current":102},"how-stack-overflow-advertising-can-support-new-product-launches",{"_createdAt":77,"_id":78,"_rev":79,"_type":23,"_updatedAt":80,"slug":104,"title":93},{"_type":15,"current":92},"I’m launching a new technology product or service. How does Stack Overflow fit in my go-to-market plan?",{"image":107,"link":32,"preface":110,"publishedAt":111,"slug":112,"subcategory":114,"title":116},{"_type":28,"asset":108},{"_ref":109,"_type":31},"image-19bd811c2d48278f62871f2bedb67e91e30c25c1-1200x630-png","Learn how Stack Overflow can support growth marketers with a full portfolio of advertising solutions designed for the developer and technical community.","2021-01-27T18:40:45+0000",{"_type":15,"current":113},"stack-overflow-advertising-for-digital-growth-marketing",{"_createdAt":77,"_id":78,"_rev":79,"_type":23,"_updatedAt":80,"slug":115,"title":93},{"_type":15,"current":92},"I’m in digital or growth marketing. How can Stack Overflow benefit my digital advertising strategy?",{"image":118,"link":32,"preface":121,"publishedAt":122,"slug":123,"subcategory":125,"title":127},{"_type":28,"asset":119},{"_ref":120,"_type":31},"image-6605ac9444486e8b850a57ae18856bd1caa9e1f4-1200x630-png","Learn how Stack Overflow can support product marketers with a full portfolio of advertising solutions designed for the developer and technical community.","2021-01-26T19:30:41+0000",{"_type":15,"current":124},"what-product-marketers-can-learn-from-stack-overflow",{"_createdAt":77,"_id":78,"_rev":79,"_type":23,"_updatedAt":80,"slug":126,"title":93},{"_type":15,"current":92},"I’m a product marketer. Can Stack Overflow help me reach and engage developers interested in our technology?",{"image":129,"link":32,"preface":132,"publishedAt":133,"slug":134,"subcategory":136,"title":138},{"_type":28,"asset":130},{"_ref":131,"_type":31},"image-3355914b022880a76c5770db9568e9fb856abf89-1200x630-png","Learn how Stack Overflow can support field marketers with a full portfolio of advertising solutions designed for the developer and technical community.","2021-01-25T22:13:13+0000",{"_type":15,"current":135},"how-can-stack-overflow-advertising-support-regional-field-marketing",{"_createdAt":77,"_id":78,"_rev":79,"_type":23,"_updatedAt":80,"slug":137,"title":93},{"_type":15,"current":92},"I’m a field marketer. How can Stack Overflow Advertising support my regional marketing initiatives?",{"_type":15,"current":92},{"_createdAt":141,"_id":142,"_rev":143,"_type":23,"_updatedAt":144,"resources":145,"slug":203,"title":157},"2024-01-29T13:09:34Z","a2597095-2749-46cc-95fc-92f0e90569c3","CKLvjDzSjGuc68hXfHon8z","2024-02-14T13:01:44Z",[146,159,170,181,192],{"image":147,"link":32,"preface":150,"publishedAt":151,"slug":152,"subcategory":154,"title":158},{"_type":28,"asset":148},{"_ref":149,"_type":31},"image-1b8e4ec2c9b23775812b9015de86451ae5cc1f05-2400x1360-png","In this article, we’ll explore how four prominent players in the blockchain and cryptocurrency industry used Stack Overflow Advertising solutions to expand brand awareness and increase developer engagement. ","2025-01-06T16:39:25.132Z",{"_type":15,"current":153},"blockchain-players-increase-engagement",{"_createdAt":141,"_id":142,"_rev":143,"_type":23,"_updatedAt":144,"slug":155,"title":157},{"_type":15,"current":156},"customer-stories","Customer stories","Four global blockchain players increase engagement among niche developer audience",{"image":160,"link":32,"preface":163,"publishedAt":164,"slug":165,"subcategory":167,"title":169},{"_type":28,"asset":161},{"_ref":162,"_type":31},"image-3b9597f0dde8d2c6ed8eef5e8b4f082ca6103cec-2400x1360-png","To get top-of-mind awareness, six leading cloud service providers used Stack Overflow Advertising solutions to make sure when a developer sought out cloud services, their names were fresh on developers’ minds.","2025-01-06T16:23:43.548Z",{"_type":15,"current":166},"cloud-service-providers-leverage-stack-overflow-advertising",{"_createdAt":141,"_id":142,"_rev":143,"_type":23,"_updatedAt":144,"slug":168,"title":157},{"_type":15,"current":156},"Six leading cloud service providers leverage Stack Overflow Advertising to connect with developers",{"image":171,"link":32,"preface":174,"publishedAt":175,"slug":176,"subcategory":178,"title":180},{"_type":28,"asset":172},{"_ref":173,"_type":31},"image-5a15c81ce673f02c25b1dd8eb5e2eeeb41041ce4-2400x1260-png","Founded in 2019, FINN is a monthly car subscription company based in Germany with the mission to build the world’s most popular car subscription platform and make mobility fun and sustainable.\n","2023-01-03T14:49:42.370Z",{"_type":15,"current":177},"employer-branding-solution-finn-case-study",{"_createdAt":141,"_id":142,"_rev":143,"_type":23,"_updatedAt":144,"slug":179,"title":157},{"_type":15,"current":156},"How employer branding is helping FINN close its diversity gap with technical talent",{"image":182,"link":32,"preface":185,"publishedAt":186,"slug":187,"subcategory":189,"title":191},{"_type":28,"asset":183},{"_ref":184,"_type":31},"image-fdb3e99db49a075dc5cea9459fff6097ca4acbe2-1002x451-jpg","If you want to get your company brand noticed, why not get a little adventurous?","2022-02-08T15:51:18+0000",{"_type":15,"current":188},"attracting-developers-with-a-company-brand-that-slays",{"_createdAt":141,"_id":142,"_rev":143,"_type":23,"_updatedAt":144,"slug":190,"title":157},{"_type":15,"current":156},"Attracting developers with a company brand that slays",{"image":193,"link":32,"preface":196,"publishedAt":197,"slug":198,"subcategory":200,"title":202},{"_type":28,"asset":194},{"_ref":195,"_type":31},"image-dfb165d306a2a2ece66dea13b3a70edbfc084cfd-1200x630-png","Twilio sees traffic to technical content more than double with Direct to Developer advertising solution.","2021-08-17T17:14:50+0000",{"_type":15,"current":199},"case-study-twilio",{"_createdAt":141,"_id":142,"_rev":143,"_type":23,"_updatedAt":144,"slug":201,"title":157},{"_type":15,"current":156},"Twilio: Getting developers’ attention the right way",{"_type":15,"current":156},{"category":205,"children":213},{"_createdAt":206,"_id":207,"_rev":208,"_type":12,"_updatedAt":209,"slug":210,"title":212},"2024-01-29T13:43:59Z","a460982f-1012-47ab-a7b6-82cbfee426c9","CKLvjDzSjGuc68hXfHonmD","2024-02-14T13:01:56Z",{"_type":15,"current":211},"community-insights","Community insights",[214,276],{"_createdAt":215,"_id":216,"_rev":217,"_type":23,"_updatedAt":218,"resources":219,"slug":275,"title":231},"2024-01-29T13:08:29Z","0eceea0f-10ef-4085-a462-b727eb9a43ea","ejz6Pq3OnBuSEtH3Snc9KY","2024-02-06T12:24:09Z",[220,233,244,255,265],{"image":221,"link":32,"preface":224,"publishedAt":225,"slug":226,"subcategory":228,"title":232},{"_type":28,"asset":222},{"_ref":223,"_type":31},"image-6bd6cff18fe3905b52f7eacbeb9cfc2ca45ca9c6-455x168-png","Explore six key insights from the Stack Overflow Developer Survey and learn how you can use these learnings to inform your talent attraction and retention strategies.","2024-07-18T09:10:38.293Z",{"_type":15,"current":227},"stack-overflow-developer-survey-for-employer-branding",{"_createdAt":215,"_id":216,"_rev":217,"_type":23,"_updatedAt":218,"slug":229,"title":231},{"_type":15,"current":230},"developer-survey","Developer Survey","Insights to Impact: 6 Takeaways from the Stack Overflow Developer Survey for Employer Branding Teams",{"image":234,"link":32,"preface":237,"publishedAt":238,"slug":239,"subcategory":241,"title":243},{"_type":28,"asset":235},{"_ref":236,"_type":31},"image-efb62d91ba4c64f32903df64aa00747a5e5ec7cb-455x168-png","Explore six key insights from the Stack Overflow Developer Survey and learn how you can use these learnings to inform your marketing and advertising strategies.","2024-07-18T08:47:59.069Z",{"_type":15,"current":240},"stack-overflow-developer-survey-for-b2b-tech-marketers",{"_createdAt":215,"_id":216,"_rev":217,"_type":23,"_updatedAt":218,"slug":242,"title":231},{"_type":15,"current":230},"Insights to Impact: 6 Takeaways from the Stack Overflow Developer Survey for B2B Tech Marketers",{"image":245,"link":32,"preface":248,"publishedAt":249,"slug":250,"subcategory":252,"title":254},{"_type":28,"asset":246},{"_ref":247,"_type":31},"image-44790bc10efe9c7024042dc5496f496392869f17-1200x628-png","Explore five key insights from the Stack Overflow Developer Survey and learn how you can use these learnings to inform your talent attraction and retention strategies.","2023-08-30T16:18:15.530Z",{"_type":15,"current":251},"insights-to-impact-5-takeaways-from-the-stack-overflow-developer-survey-for-employer-branding-ebook",{"_createdAt":215,"_id":216,"_rev":217,"_type":23,"_updatedAt":218,"slug":253,"title":231},{"_type":15,"current":230},"Insights to impact: 5 takeaways from the Stack Overflow Developer Survey for employer branding teams",{"image":256,"link":32,"preface":258,"publishedAt":259,"slug":260,"subcategory":262,"title":264},{"_type":28,"asset":257},{"_ref":85,"_type":31},"Developers have been gaining more power within all types of organizations and the occupation is still growing faster than ever.","2023-07-21T19:14:00.000Z",{"_type":15,"current":261},"discover-how-developers-are-gaining-influence-on-technology-purchases",{"_createdAt":215,"_id":216,"_rev":217,"_type":23,"_updatedAt":218,"slug":263,"title":231},{"_type":15,"current":230},"Discover how developers are gaining influence on technology purchases",{"image":266,"link":32,"preface":268,"publishedAt":269,"slug":270,"subcategory":272,"title":274},{"_type":28,"asset":267},{"_ref":236,"_type":31},"Explore five key insights from the Stack Overflow Developer Survey and learn how you can use these learnings to inform your marketing and advertising strategies.","2022-02-07T13:14:00.000Z",{"_type":15,"current":271},"insights-to-impact-for-b2b-tech-marketers",{"_createdAt":215,"_id":216,"_rev":217,"_type":23,"_updatedAt":218,"slug":273,"title":231},{"_type":15,"current":230},"Insights to impact: 5 takeaways from the Stack Overflow Developer Survey for B2B tech marketers",{"_type":15,"current":230},{"_createdAt":277,"_id":278,"_rev":279,"_type":23,"_updatedAt":280,"resources":281,"slug":306,"title":293},"2024-01-29T13:08:40Z","96254220-2ac0-4959-ac87-8c6d3920eac8","ejz6Pq3OnBuSEtH3SncBGz","2024-02-06T12:24:25Z",[282,295],{"image":283,"link":32,"preface":286,"publishedAt":287,"slug":288,"subcategory":290,"title":294},{"_type":28,"asset":284},{"_ref":285,"_type":31},"image-0eefa2538a5c45a697bf93f39120acfda4403a77-2400x1256-png","Both new tech talent and late-career developers are both more likely to be looking.","2023-10-26T14:12:51.253Z",{"_type":15,"current":289},"hopping-instead-of-hustling-survey-tells-us-how-developers-are-taking-care-of-business",{"_createdAt":277,"_id":278,"_rev":279,"_type":23,"_updatedAt":280,"slug":291,"title":293},{"_type":15,"current":292},"pulse-survey","Pulse Survey","Hopping instead of hustling: Survey tells us how developers are taking care of business",{"image":296,"link":32,"preface":299,"publishedAt":300,"slug":301,"subcategory":303,"title":305},{"_type":28,"asset":297},{"_ref":298,"_type":31},"image-362d69ee6278c1285c81257d9c1b22b92cce3c11-2400x1256-png","Money gets people to leave their jobs, but it won't always make them stay.","2022-12-19T11:37:24.313Z",{"_type":15,"current":302},"the-latest-survey-results-from-stack-overflow-knows",{"_createdAt":277,"_id":278,"_rev":279,"_type":23,"_updatedAt":280,"slug":304,"title":293},{"_type":15,"current":292},"Job insights from the tech community: The latest survey results from Stack Overflow Knows ",{"_type":15,"current":292},{"category":308,"children":316},{"_createdAt":309,"_id":310,"_rev":311,"_type":12,"_updatedAt":312,"slug":313,"title":315},"2024-02-07T12:58:39Z","718afd1d-6be3-4868-a82c-a072618a5fcb","CKLvjDzSjGuc68hXfHonwX","2024-02-14T13:02:09Z",{"_type":15,"current":314},"advertising-best-practices","Advertising best practices",[317,380],{"_createdAt":318,"_id":319,"_rev":320,"_type":23,"_updatedAt":321,"resources":322,"slug":379,"title":334},"2024-01-29T13:07:31Z","d59eea0e-db4c-4f37-a56d-fe3d42e7a4ff","QMf1psCXOE0GYjKrb9CRMo","2024-02-14T13:02:15Z",[323,336,347,358,369],{"image":324,"link":32,"preface":327,"publishedAt":328,"slug":329,"subcategory":331,"title":335},{"_type":28,"asset":325},{"_ref":326,"_type":31},"image-27b1e2058670c0e256e44906cce3776b04c151f1-455x168-png","Large and small corporations are recognizing the skills and talent that developers bring to the table. Companies that can engage and influence developers with valuable tools and solutions are well-positioned for success.","2024-07-25T14:12:21.971Z",{"_type":15,"current":330},"seat-at-the-table-developers",{"_createdAt":318,"_id":319,"_rev":320,"_type":23,"_updatedAt":321,"slug":332,"title":334},{"_type":15,"current":333},"developer-advertising-strategy","Developer advertising strategy","A Seat at the Table:  How Developers Are Influencing Technology Purchases",{"image":337,"link":32,"preface":340,"publishedAt":341,"slug":342,"subcategory":344,"title":346},{"_type":28,"asset":338},{"_ref":339,"_type":31},"image-98577c98b0f9df790033255eb7ecc68d7ed62599-1200x630-png","Learn about the implications of third-party cookie deprecation and explore potential solutions to thrive in a cookieless world.","2024-05-22T13:05:00.000Z",{"_type":15,"current":343},"world-without-cookies",{"_createdAt":318,"_id":319,"_rev":320,"_type":23,"_updatedAt":321,"slug":345,"title":334},{"_type":15,"current":333},"A world without cookies",{"image":348,"link":32,"preface":351,"publishedAt":352,"slug":353,"subcategory":355,"title":357},{"_type":28,"asset":349},{"_ref":350,"_type":31},"image-ac0cb4c848bb43a028fd579623022984fa94f337-1200x630-png","How are you supposed to market to an audience that isn’t particularly fond of...marketing?","2024-03-27T15:07:06.237Z",{"_type":15,"current":354},"advertising-to-the-developer-and-tech-community",{"_createdAt":318,"_id":319,"_rev":320,"_type":23,"_updatedAt":321,"slug":356,"title":334},{"_type":15,"current":333},"Advertising to the developer & tech community: a how-to guide for B2B marketers",{"image":359,"link":32,"preface":362,"publishedAt":363,"slug":364,"subcategory":366,"title":368},{"_type":28,"asset":360},{"_ref":361,"_type":31},"image-f80bd4b06e44cb622afacbeb60841b38dc47e0f0-1200x630-png","Every stage in the product life cycle offers opportunities to experiment and improve your marketing plan. ","2024-03-14T11:28:20.084Z",{"_type":15,"current":365},"beyond-the-product-launch",{"_createdAt":318,"_id":319,"_rev":320,"_type":23,"_updatedAt":321,"slug":367,"title":334},{"_type":15,"current":333},"Beyond the product launch: How to reach customers at every stage of the software product life cycle",{"image":370,"link":32,"preface":372,"publishedAt":373,"slug":374,"subcategory":376,"title":378},{"_type":28,"asset":371},{"_ref":85,"_type":31},"Explore different ways to boost credibility and create a marketing program that resonates with developers.","2022-05-18T20:28:19+0000",{"_type":15,"current":375},"seven-ways-to-boost-your-credibility-with-developers",{"_createdAt":318,"_id":319,"_rev":320,"_type":23,"_updatedAt":321,"slug":377,"title":334},{"_type":15,"current":333},"Seven ways to boost your credibility with developers ",{"_type":15,"current":333},{"_createdAt":381,"_id":382,"_rev":383,"_type":23,"_updatedAt":384,"resources":385,"slug":431,"title":397},"2024-01-29T13:07:45Z","17390ff0-9a79-4f24-a9e2-bf557b97f522","CKLvjDzSjGuc68hXfHooHB","2024-02-14T13:02:19Z",[386,399,409,420],{"image":387,"link":32,"preface":390,"publishedAt":391,"slug":392,"subcategory":394,"title":398},{"_type":28,"asset":388},{"_ref":389,"_type":31},"image-6a3457485d8db86efce0e5f4b0b16cf2f90e5714-1200x630-png","Explore creative ways for measuring campaign success.","2024-05-20T11:33:18.608Z",{"_type":15,"current":393},"creative-measurement-tests",{"_createdAt":381,"_id":382,"_rev":383,"_type":23,"_updatedAt":384,"slug":395,"title":397},{"_type":15,"current":396},"practical-campaign-tips","Practical campaign tips","Creative measurement tests",{"image":400,"link":32,"preface":402,"publishedAt":403,"slug":404,"subcategory":406,"title":408},{"_type":28,"asset":401},{"_ref":85,"_type":31},"A customer-focused mindset is important for marketing to developers, who tend to be skeptical of traditional marketing campaign messaging. ","2022-02-11T02:06:00.000Z",{"_type":15,"current":405},"fuel-your-b2b-strategy-with-customerfirst-approach",{"_createdAt":381,"_id":382,"_rev":383,"_type":23,"_updatedAt":384,"slug":407,"title":397},{"_type":15,"current":396},"Fuel your B2B strategy with a customer-first approach",{"image":410,"link":32,"preface":413,"publishedAt":414,"slug":415,"subcategory":417,"title":419},{"_type":28,"asset":411},{"_ref":412,"_type":31},"image-cdef10be5089a0549f4e9bc36d4b4e02e73c7314-1200x630-png","Engage developers with marketing campaigns that build trust and deliver concrete value.","2022-02-10T14:56:00.000Z",{"_type":15,"current":416},"five-keys-to-creating-ads-for-developers",{"_createdAt":381,"_id":382,"_rev":383,"_type":23,"_updatedAt":384,"slug":418,"title":397},{"_type":15,"current":396},"5 keys to creating ads for developers",{"image":421,"link":32,"preface":424,"publishedAt":425,"slug":426,"subcategory":428,"title":430},{"_type":28,"asset":422},{"_ref":423,"_type":31},"image-cd198c5ad85c80ff6c329d59f595a975fff54afe-1200x630-png","Learn more behavioral and contextual targeting.","2021-01-25T15:54:46+0000",{"_type":15,"current":427},"the-difference-between-contextual-behavioral-targeting",{"_createdAt":381,"_id":382,"_rev":383,"_type":23,"_updatedAt":384,"slug":429,"title":397},{"_type":15,"current":396},"Targeting basics: the difference between contextual and behavioral targeting",{"_type":15,"current":396},{"category":433,"children":444},{"_createdAt":434,"_id":435,"_rev":436,"_system":437,"_type":12,"_updatedAt":440,"slug":441,"title":443},"2024-01-29T13:19:16Z","60fc7e85-81d5-4805-ae96-6aa5a32480cb","if9jFlIXVDbTYnwneSparh",{"base":438},{"id":435,"rev":439},"gYX0kg9dnK7EiG2WBdAPx2","2025-10-13T14:32:22Z",{"_type":15,"current":442},"talent-best-practices","Talent best practices ",[445,549],{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"resources":450,"slug":548,"title":462},"2024-01-29T13:07:57Z","e367a1f3-5510-4292-a7fa-9040c4f16b7c","QMf1psCXOE0GYjKrb9CRnJ","2024-02-14T13:02:31Z",[451,464,475,486,496,506,516,526,537],{"image":452,"link":32,"preface":455,"publishedAt":456,"slug":457,"subcategory":459,"title":463},{"_type":28,"asset":453},{"_ref":454,"_type":31},"image-7eb8bc5c4a6817302e32263a631e22d8f2804504-1200x630-png","Employer branding is the most effective way to not only build relationships with candidates for hard-to-fill positions, but also engage with a larger audience of future tech talent.","2023-03-21T23:33:13.388Z",{"_type":15,"current":458},"how-employer-branding-can-widen-your-talent-pool-of-developers-and-technologists",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":460,"title":462},{"_type":15,"current":461},"employer-branding-strategy","Employer branding strategy","How employer branding can widen your talent pool of developers and technologists",{"image":465,"link":32,"preface":468,"publishedAt":469,"slug":470,"subcategory":472,"title":474},{"_type":28,"asset":466},{"_ref":467,"_type":31},"image-e445b7e8b8a3eacf6ef6b155094509ae251fe9b0-2400x1260-png","In order to capture the attention of top tech talent, you must showcase your employer brand.","2023-01-29T14:06:00.000Z",{"_type":15,"current":471},"why-authentic-storytelling-is-crucial-for-your-employer-brand",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":473,"title":462},{"_type":15,"current":461},"Why authentic storytelling is crucial for your employer brand",{"image":476,"link":32,"preface":479,"publishedAt":480,"slug":481,"subcategory":483,"title":485},{"_type":28,"asset":477},{"_ref":478,"_type":31},"image-254ccff15ad8517532af94cfda1769f50bc466d5-2402x854-png","Discover the five keys to creating online ads that resonate with developers.","2023-01-29T14:03:00.000Z",{"_type":15,"current":482},"5-keys-to-creating-ads-for-devs",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":484,"title":462},{"_type":15,"current":461},"5 keys to creating ads for developers, a how-to guide for employer branding teams",{"image":487,"link":32,"preface":489,"publishedAt":490,"slug":491,"subcategory":493,"title":495},{"_type":28,"asset":488},{"_ref":454,"_type":31},"Employer brand storytelling is a crucial component of attracting and retaining top tech talent. ","2023-01-29T13:54:00.000Z",{"_type":15,"current":492},"create-your-companys-authentic-story",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":494,"title":462},{"_type":15,"current":461},"Create your company’s authentic story: a how-to-guide for employer branding teams",{"image":497,"link":32,"preface":499,"publishedAt":500,"slug":501,"subcategory":503,"title":505},{"_type":28,"asset":498},{"_ref":45,"_type":31},"Dive into the top 7 best practices for developing successful employer branding.","2022-06-08T12:02:10.734Z",{"_type":15,"current":502},"top-7-employer-branding-best-practices",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":504,"title":462},{"_type":15,"current":461},"Top 7 employer branding best practices",{"image":507,"link":32,"preface":509,"publishedAt":510,"slug":511,"subcategory":513,"title":515},{"_type":28,"asset":508},{"_ref":45,"_type":31},"Start by creating your ideal candidate persona","2022-05-04T11:14:02+0000",{"_type":15,"current":512},"how-to-start-your-employer-brand-journey",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":514,"title":462},{"_type":15,"current":461},"How to start your employer brand journey",{"image":517,"link":32,"preface":519,"publishedAt":520,"slug":521,"subcategory":523,"title":525},{"_type":28,"asset":518},{"_ref":45,"_type":31},"Alex Her, Global Employer Branding Lead at GoDaddy and employer branding expert, speaks about why investing in employer branding is crucial to get quality candidates in the pipeline.","2022-03-25T16:24:42+0000",{"_type":15,"current":522},"why-employer-branding-is-crucialin-todays-hiring-landscape",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":524,"title":462},{"_type":15,"current":461},"Why employer branding is crucial in today’s hiring landscape",{"image":527,"link":32,"preface":530,"publishedAt":531,"slug":532,"subcategory":534,"title":536},{"_type":28,"asset":528},{"_ref":529,"_type":31},"image-c11d2cc17838fcf43f2e977e364666546031bd9d-2400x1260-png","Managing your employer brand is how you control (most of) the information that is out there about your company, your messaging, and the perception of your company. There are some aspects of your employer brand that are in your hands, and some that are not. ","2022-03-16T12:03:11+0000",{"_type":15,"current":533},"managing-your-employer-brand-and-removing-barriers",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":535,"title":462},{"_type":15,"current":461},"Managing your employer brand and removing barriers to recruiting",{"image":538,"link":32,"preface":541,"publishedAt":542,"slug":543,"subcategory":545,"title":547},{"_type":28,"asset":539},{"_ref":540,"_type":31},"image-5c9c8741432dfb3f44511fabb973e93c6f26331e-1200x630-png","A strong employer brand has a significant impact on the success of recruiting teams. When candidates have a positive impression of your company, your recruiting team doesn’t have to work as hard to attract them or move them through your hiring funnel, you spend less on job ads and third-party recruiters, and you see improvement in engagement and retention in the long term.","2022-02-04T20:19:04+0000",{"_type":15,"current":544},"measuring-the-success-of-employer-branding",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":546,"title":462},{"_type":15,"current":461},"Measuring the success of employer branding",{"_type":15,"current":461},{"_createdAt":550,"_id":551,"_rev":552,"_type":23,"_updatedAt":553,"resources":554,"slug":609,"title":566},"2024-01-29T13:08:15Z","cc7d3109-2385-4570-bbf7-3ff9d9c64c75","gYX0kg9dnK7EiG2WBbeoP6","2024-08-01T16:02:07Z",[555,568,578,588,599],{"image":556,"link":32,"preface":559,"publishedAt":560,"slug":561,"subcategory":563,"title":567},{"_type":28,"asset":557},{"_ref":558,"_type":31},"image-23293339122e35d4bea913edce83bdcdf6bd2cb7-2400x1260-png","Employee testimonials play a crucial role in both attracting and retaining the right tech talent.","2023-02-06T21:01:40.799Z",{"_type":15,"current":562},"guide-to-creating-employee-testimonials-for-tech-talent",{"_createdAt":550,"_id":551,"_rev":552,"_type":23,"_updatedAt":553,"slug":564,"title":566},{"_type":15,"current":565},"recruiting-rr","Recruiting","Guide to creating employee testimonials for tech talent",{"image":569,"link":32,"preface":571,"publishedAt":572,"slug":573,"subcategory":575,"title":577},{"_type":28,"asset":570},{"_ref":45,"_type":31},"Job postings with videos are viewed 12% more than postings without video. On average, employers receive a 34% greater candidate application rate when they add video to their job postings. They are a powerful way to relate and resonate with your candidate in a way the written word does not. ","2022-05-04T15:14:00.000Z",{"_type":15,"current":574},"5-ways-to-use-video-in-recruitment-marketing",{"_createdAt":550,"_id":551,"_rev":552,"_type":23,"_updatedAt":553,"slug":576,"title":566},{"_type":15,"current":565},"5 ways to use video in recruitment marketing",{"image":579,"link":32,"preface":581,"publishedAt":582,"slug":583,"subcategory":585,"title":587},{"_type":28,"asset":580},{"_ref":45,"_type":31},"Your career site is your company’s most important recruitment channel and the top resource candidates use during their research process.","2022-05-04T15:13:56+0000",{"_type":15,"current":584},"career-site-lp-why-and-how-they-work",{"_createdAt":550,"_id":551,"_rev":552,"_type":23,"_updatedAt":553,"slug":586,"title":566},{"_type":15,"current":565},"Career site landing pages: Why and how they work",{"image":589,"link":32,"preface":592,"publishedAt":593,"slug":594,"subcategory":596,"title":598},{"_type":28,"asset":590},{"_ref":591,"_type":31},"image-9f080b42f161a201273182f8e1417720fc7d57f1-1200x630-png","While your employer brand is a key element of your recruitment marketing strategy, your employee value proposition (EVP) is at the heart of it. Think of it like this, an EVP is the deal struck between your company and your employees in return for their contribution and performance.","2022-03-16T12:07:01+0000",{"_type":15,"current":595},"improving-retention-rates-begins-with-recruitment",{"_createdAt":550,"_id":551,"_rev":552,"_type":23,"_updatedAt":553,"slug":597,"title":566},{"_type":15,"current":565},"Improving retention rates begins with recruitment",{"image":600,"link":32,"preface":602,"publishedAt":603,"slug":604,"subcategory":606,"title":608},{"_type":28,"asset":601},{"_ref":45,"_type":31},"Calculating COV is critical, because employers may be unlikely to place the necessary emphasis (and budget) on addressing recruitment issues if they are unaware of the negative impact vacancies may be generating.","2022-02-04T20:25:03+0000",{"_type":15,"current":605},"how-to-measure-cost-of-vacancy-cov",{"_createdAt":550,"_id":551,"_rev":552,"_type":23,"_updatedAt":553,"slug":607,"title":566},{"_type":15,"current":565},"How to measure cost of vacancy (COV)",{"_type":15,"current":565},{"category":611,"children":619},{"_createdAt":612,"_id":613,"_rev":614,"_type":12,"_updatedAt":615,"slug":616,"title":618},"2024-02-08T10:46:05Z","5b7b6241-4d77-4c8f-8ab6-8590c5188745","pZK74u7QEGqCqtybxDSXVj","2024-03-19T12:05:54Z",{"_type":15,"current":617},"collectives","Collectives™ ",[620,722],{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"resources":625,"slug":721,"title":637},"2024-02-12T16:42:16Z","36babfa1-8d72-4424-be5c-3a3b00277b31","CKLvjDzSjGuc68hXfHooi1","2024-02-14T13:02:37Z",[626,639,650,660,670,680,691,701,711],{"image":627,"link":32,"preface":630,"publishedAt":631,"slug":632,"subcategory":634,"title":638},{"_type":28,"asset":628},{"_ref":629,"_type":31},"image-32ab53ae02fc934cf26454af76bf491bb5fdd3e5-2400x1260-png","This article is for Admins, Recognized Members, Light Recognized Members, and Analysts of a collective.","2023-10-19T18:00:00.000Z",{"_type":15,"current":633},"user-roles-in-collective",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":635,"title":637},{"_type":15,"current":636},"getting-started-collectives","Getting started","What user roles exist in a Collective™? What privileges do they have?",{"image":640,"link":32,"preface":643,"publishedAt":644,"slug":645,"subcategory":647,"title":649},{"_type":28,"asset":641},{"_ref":642,"_type":31},"image-c0bf5c4bed55bafa771d080792b28b7fd1fea55b-1200x630-png","This article is for Admins of Collectives™ on Stack Overflow. ","2023-07-19T16:21:05.694Z",{"_type":15,"current":646},"collections-best-practices",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":648,"title":637},{"_type":15,"current":636},"Best practices for Collections",{"image":651,"link":32,"preface":653,"publishedAt":654,"slug":655,"subcategory":657,"title":659},{"_type":28,"asset":652},{"_ref":642,"_type":31},"This article is for Admins of Collectives™ on Stack Overflow.","2023-07-13T21:21:58.457Z",{"_type":15,"current":656},"what-are-collections",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":658,"title":637},{"_type":15,"current":636},"What are Collections? ",{"image":661,"link":32,"preface":663,"publishedAt":664,"slug":665,"subcategory":667,"title":669},{"_type":28,"asset":662},{"_ref":629,"_type":31},"This article is for Recognized Members of a Collective. ","2023-02-28T14:44:18.144Z",{"_type":15,"current":666},"why-are-average-response-answer-rates-important",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":668,"title":637},{"_type":15,"current":636},"What are average response and answer rates and why are they important to the Collective? ",{"image":671,"link":32,"preface":673,"publishedAt":674,"slug":675,"subcategory":677,"title":679},{"_type":28,"asset":672},{"_ref":629,"_type":31},"This article is for Admins of a Collective. ","2023-02-27T20:07:50.103Z",{"_type":15,"current":676},"bulletin-guidelines",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":678,"title":637},{"_type":15,"current":636},"Bulletin Guidelines",{"image":681,"link":32,"preface":684,"publishedAt":685,"slug":686,"subcategory":688,"title":690},{"_type":28,"asset":682},{"_ref":683,"_type":31},"image-51de7a98f08c9f84e95e8ac23f25ffd1b8f5ff8f-1200x630-png","","2023-02-27T20:01:27.720Z",{"_type":15,"current":687},"collectives-available-reports",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":689,"title":637},{"_type":15,"current":636},"What reports are available?",{"image":692,"link":32,"preface":694,"publishedAt":695,"slug":696,"subcategory":698,"title":700},{"_type":28,"asset":693},{"_ref":629,"_type":31},"This article is for Admins and Recognized Members of a Collective.","2023-02-27T20:00:55.169Z",{"_type":15,"current":697},"collectives-articles-best-practices",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":699,"title":637},{"_type":15,"current":636},"Guidelines and best practices for writing Articles for Collectives™",{"image":702,"link":32,"preface":704,"publishedAt":705,"slug":706,"subcategory":708,"title":710},{"_type":28,"asset":703},{"_ref":629,"_type":31},"This article is for Admins and Recognized Members of a Collective. ","2023-02-27T17:40:27.526Z",{"_type":15,"current":707},"what-is-collectives-on-stack-overflow",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":709,"title":637},{"_type":15,"current":636},"What is Collectives™ on Stack Overflow?",{"image":712,"link":32,"preface":714,"publishedAt":715,"slug":716,"subcategory":718,"title":720},{"_type":28,"asset":713},{"_ref":629,"_type":31},"A guide for Recognized Members. ","2022-01-25T23:05:14+0000",{"_type":15,"current":717},"collectives-get-started-guide-for-recognized-members",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":719,"title":637},{"_type":15,"current":636},"Getting Started with Collectives™ on Stack Overflow",{"_type":15,"current":636},{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"resources":727,"slug":864,"title":738},"2024-02-08T10:46:22Z","99fb83d2-6661-46ee-be3e-4cf102ccf1bf","CKLvjDzSjGuc68hXfHooqH","2024-02-14T13:02:41Z",[728,740,750,760,769,778,788,798,807,816,825,834,844,854],{"image":729,"link":32,"preface":731,"publishedAt":732,"slug":733,"subcategory":735,"title":739},{"_type":28,"asset":730},{"_ref":642,"_type":31},"This article is for Admins or Recognized Members of Collectives™ on Stack Overflow.","2023-07-13T21:35:17.918Z",{"_type":15,"current":734},"how-to-create-manage-collections",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":736,"title":738},{"_type":15,"current":737},"howto-guides-collectives","How to guides","How to create and manage Collections",{"image":741,"link":32,"preface":743,"publishedAt":744,"slug":745,"subcategory":747,"title":749},{"_type":28,"asset":742},{"_ref":629,"_type":31},"This article is for Collectives Admins.","2023-02-28T14:43:48.206Z",{"_type":15,"current":746},"how-to-invite-a-member-of-your-collective-to-be-a-recognized",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":748,"title":738},{"_type":15,"current":737},"How do I invite a Member of a Collective™ to become a Recognized Member?",{"image":751,"link":32,"preface":753,"publishedAt":754,"slug":755,"subcategory":757,"title":759},{"_type":28,"asset":752},{"_ref":629,"_type":31},"This article is for Admins of a Collective.","2023-02-27T20:07:32.158Z",{"_type":15,"current":756},"how-to-create-manage-bulletins",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":758,"title":738},{"_type":15,"current":737},"How to create and manage Bulletins?",{"image":761,"link":32,"preface":663,"publishedAt":763,"slug":764,"subcategory":766,"title":768},{"_type":28,"asset":762},{"_ref":629,"_type":31},"2023-02-27T20:06:54.698Z",{"_type":15,"current":765},"how-users-will-know-you-are-a-recognized-member",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":767,"title":738},{"_type":15,"current":737},"How will other users know I'm an employee or Recognized Member? ",{"image":770,"link":32,"preface":663,"publishedAt":772,"slug":773,"subcategory":775,"title":777},{"_type":28,"asset":771},{"_ref":629,"_type":31},"2023-02-27T20:06:34.275Z",{"_type":15,"current":774},"how-to-use-actions-for-you-dashboard",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":776,"title":738},{"_type":15,"current":737},"How to get started using the Actions for You Dashboard?",{"image":779,"link":32,"preface":781,"publishedAt":782,"slug":783,"subcategory":785,"title":787},{"_type":28,"asset":780},{"_ref":629,"_type":31},"This article is for Admins of a Collective on how to update a Collective page.","2023-02-27T20:05:04.096Z",{"_type":15,"current":784},"how-to-update-a-collectives-tm-page",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":786,"title":738},{"_type":15,"current":737},"How to update a Collectives™ page?",{"image":789,"link":32,"preface":791,"publishedAt":792,"slug":793,"subcategory":795,"title":797},{"_type":28,"asset":790},{"_ref":629,"_type":31},"This article is for Admins of a Collective on how to pin questions within a Collective","2023-02-27T20:04:36.063Z",{"_type":15,"current":794},"how-to-pin-questions-on-a-collectives-tm-page",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":796,"title":738},{"_type":15,"current":737},"How to pin questions on a Collectives™ page?",{"image":799,"link":32,"preface":673,"publishedAt":801,"slug":802,"subcategory":804,"title":806},{"_type":28,"asset":800},{"_ref":629,"_type":31},"2023-02-27T20:04:15.355Z",{"_type":15,"current":803},"how-to-pin-articles-on-a-collectives-tm-page",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":805,"title":738},{"_type":15,"current":737},"How to pin Articles on a Collectives™ page?",{"image":808,"link":32,"preface":694,"publishedAt":810,"slug":811,"subcategory":813,"title":815},{"_type":28,"asset":809},{"_ref":629,"_type":31},"2023-02-27T20:03:45.182Z",{"_type":15,"current":812},"how-to-review-approve-collectives-articles",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":814,"title":738},{"_type":15,"current":737},"How to review and approve Articles in a Collective™?",{"image":817,"link":32,"preface":743,"publishedAt":819,"slug":820,"subcategory":822,"title":824},{"_type":28,"asset":818},{"_ref":629,"_type":31},"2023-02-27T20:03:18.317Z",{"_type":15,"current":821},"how-to-manage-user-roles-and-permissions-in-collectives",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":823,"title":738},{"_type":15,"current":737},"How do I manage user roles and permissions in a Collective™?",{"image":826,"link":32,"preface":684,"publishedAt":828,"slug":829,"subcategory":831,"title":833},{"_type":28,"asset":827},{"_ref":683,"_type":31},"2023-02-27T20:02:46.078Z",{"_type":15,"current":830},"collectives-dashboard-overview",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":832,"title":738},{"_type":15,"current":737},"How to use the Dashboard?",{"image":835,"link":32,"preface":684,"publishedAt":838,"slug":839,"subcategory":841,"title":843},{"_type":28,"asset":836},{"_ref":837,"_type":31},"image-5b11ec174962b52f9658cc78a8d5310eeff09c2c-1200x630-png","2023-02-27T20:02:25.787Z",{"_type":15,"current":840},"collectives-recommend-an-answer",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":842,"title":738},{"_type":15,"current":737},"How do I recommend an answer?",{"image":845,"link":32,"preface":684,"publishedAt":848,"slug":849,"subcategory":851,"title":853},{"_type":28,"asset":846},{"_ref":847,"_type":31},"image-383c3983c7d20b106fafcda8364d408cb7b7ee38-1200x630-png","2023-02-27T20:01:48.564Z",{"_type":15,"current":850},"collectives-create-an-article",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":852,"title":738},{"_type":15,"current":737},"How do I create an Article?",{"image":855,"link":32,"preface":753,"publishedAt":858,"slug":859,"subcategory":861,"title":863},{"_type":28,"asset":856},{"_ref":857,"_type":31},"image-cceee20ebf6447e8d70efdab3c79aaaa8d36d856-1200x630-png","2023-02-27T20:00:08.981Z",{"_type":15,"current":860},"find-and-invite-new-recognized-members",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":862,"title":738},{"_type":15,"current":737},"How do I find new Recognized Members and invite them?",{"_type":15,"current":737},{"body":866,"title":867},"Subscribe to receive content covering advertising and employer branding tips and best practices.","Stay updated",{"_createdAt":869,"_id":870,"_rev":871,"_type":872,"_updatedAt":873,"body":874,"category":1019,"estimatedReadingTime":1021,"headers":1022,"image":1023,"linkedResources":1025,"preface":372,"product":1047,"publishedAt":373,"related":1082,"resourceType":3303,"seo":3311,"sidebarCta":3314,"slug":3315,"subcategory":3316,"tags":3318,"title":378,"updatedAt":3319,"visible":1481},"2022-05-25T15:58:20Z","prismic_YoVVYxIAACoAuUuD","CKLvjDzSjGuc68hXfHjXLl","resource","2024-02-14T10:57:14Z",[875,898,906,919,931,943,966,978,990,1002],{"_key":876,"_type":877,"children":878,"markDefs":893,"style":897},"ac7102530b0f","block",[879,884,889],{"_key":880,"_type":881,"marks":882,"text":883},"ac7102530b0f0","span",[],"As a B2B tech marketer, you probably know that marketing to developers can be a little more challenging than reaching other B2B buyers. As you think about how to connect with this audience, consider taking an ",{"_key":885,"_type":881,"marks":886,"text":888},"ac7102530b0f1",[887],"f68fcc5477e5","empathetic, relationship-based approach",{"_key":890,"_type":881,"marks":891,"text":892},"ac7102530b0f2",[]," versus making a quick sale. When viewed through that lens, every point of contact is a chance to build trust.",[894],{"_key":887,"_type":895,"href":896},"link","https:\u002F\u002Fmartech.org\u002Fdeveloper-marketing-myth-rosetta-stone\u002F","normal",{"_key":899,"_type":877,"children":900,"markDefs":905,"style":897},"634ad2c7419f",[901],{"_key":902,"_type":881,"marks":903,"text":904},"634ad2c7419f0",[],"Here are a few ways to boost credibility and create a marketing program that resonates with developers:",[],{"_key":907,"_type":877,"children":908,"markDefs":918,"style":897},"2139663e690f",[909,914],{"_key":910,"_type":881,"marks":911,"text":913},"2139663e690f0",[912],"strong","Tip #1: Be Honest and Authentic –",{"_key":915,"_type":881,"marks":916,"text":917},"2139663e690f1",[]," This group does not suffer fools and they tend to talk to each other in online forums. Communicate a clear message about your value and how it will make a difference in the lives of the developers you’re trying to reach. Word of mouth among the developer community can make or break your product, so make sure that they are having positive experiences.",[],{"_key":920,"_type":877,"children":921,"markDefs":930,"style":897},"25cb124b3fd4",[922,926],{"_key":923,"_type":881,"marks":924,"text":925},"25cb124b3fd40",[912],"Tip #2: Create a Try-Before-You-Buy Program –",{"_key":927,"_type":881,"marks":928,"text":929},"25cb124b3fd41",[]," Developers love to try products before they buy. They want to test out multiple solutions for free, providing valuable insight to those making big-ticket purchasing decisions. Don’t miss this important opportunity to showcase how your solution can help them do their jobs.",[],{"_key":932,"_type":877,"children":933,"markDefs":942,"style":897},"df8ae1efdb32",[934,938],{"_key":935,"_type":881,"marks":936,"text":937},"df8ae1efdb320",[912],"Tip #3: Make It Easy –",{"_key":939,"_type":881,"marks":940,"text":941},"df8ae1efdb321",[]," From the first point of contact to completing the sign-up process (and beyond), keep it simple. Don’t burden the developer with complex forms or unnecessary landing pages. You’ll risk losing them altogether by requiring them to fill out forms that stand in their way. Harness the opportunity to support them on their entire user journey. Giving away useful, free content to a developer goes a long way toward building trust.",[],{"_key":944,"_type":877,"children":945,"markDefs":963,"style":897},"f3368b4dc7a0",[946,950,954,959],{"_key":947,"_type":881,"marks":948,"text":949},"f3368b4dc7a00",[912],"Tip #4: Be Instructional –",{"_key":951,"_type":881,"marks":952,"text":953},"f3368b4dc7a01",[]," Developers are naturally curious and once you grab their interest, they’ll be eager to learn more. Don’t abandon them right when you’ve harnessed their attention. Developers are sharp, but they still want you to tell them how to use your product. ",{"_key":955,"_type":881,"marks":956,"text":958},"f3368b4dc7a02",[957],"dff4c4309127","Give them what they need",{"_key":960,"_type":881,"marks":961,"text":962},"f3368b4dc7a03",[]," to help them figure it out.",[964],{"_key":957,"_type":895,"href":965},"https:\u002F\u002Fmartech.org\u002Favoid-developer-dis-content\u002F",{"_key":967,"_type":877,"children":968,"markDefs":977,"style":897},"33a081e4225f",[969,973],{"_key":970,"_type":881,"marks":971,"text":972},"33a081e4225f0",[912],"Tip #5: Create Opportunities for Discovery –",{"_key":974,"_type":881,"marks":975,"text":976},"33a081e4225f1",[]," Developers do their homework before making a buying decision, so make sure that your product is located where the developers are getting their information. Refining your SEO strategy is one way to ensure relevant content is available exactly when they need it.",[],{"_key":979,"_type":877,"children":980,"markDefs":989,"style":897},"346584ac5b5c",[981,985],{"_key":982,"_type":881,"marks":983,"text":984},"346584ac5b5c0",[912],"Tip #6: Eliminate the Fluff –",{"_key":986,"_type":881,"marks":987,"text":988},"346584ac5b5c1",[]," Developers don’t like to read generic, high-level marketing content, so there’s no need to tiptoe around subjects. Be specific. They like technical, detailed material that can help them overcome a challenge and be even better at their job.",[],{"_key":991,"_type":877,"children":992,"markDefs":1001,"style":897},"91cc94a39ec0",[993,997],{"_key":994,"_type":881,"marks":995,"text":996},"91cc94a39ec00",[912],"Tip #7: Stay Current –",{"_key":998,"_type":881,"marks":999,"text":1000},"91cc94a39ec01",[]," You’re communicating with a group that are technology trend setters and early adopters. Make sure that all your materials are up to date at all times. To a developer, there’s nothing worse than out-of-date documentation.",[],{"_key":1003,"_type":877,"children":1004,"markDefs":1018,"style":897},"ca1a67f23335",[1005,1009,1014],{"_key":1006,"_type":881,"marks":1007,"text":1008},"ca1a67f233350",[],"It may require a more technical and straightforward approach, but once you know what developers are looking for, it’s not difficult to give them what they want. And what they want is ",{"_key":1010,"_type":881,"marks":1011,"text":1013},"ca1a67f233351",[1012],"em","value.",{"_key":1015,"_type":881,"marks":1016,"text":1017},"ca1a67f233352",[]," Great developer marketing entices them with useful content and empowers them to take advantage of a free offer that will make them more successful. But the marketer’s job does not stop there. By taking an empathy-based approach, you can cultivate your relationship with developers, providing them with materials and assets created from their point of view. Over time, you’ll gain a deeper understanding of their needs and build a loyal customer base.",[],{"_createdAt":309,"_id":310,"_rev":311,"_type":12,"_updatedAt":312,"slug":1020,"title":315},{"_type":15,"current":314},4,[],{"_type":28,"asset":1024},{"_ref":85,"_type":31},[1026,1033,1040],{"_id":1027,"category":1028,"link":32,"slug":1030,"subcategory":1031,"title":94},"prismic_YoVNQxIAACkAuScE",{"_createdAt":9,"_id":10,"_rev":11,"_type":12,"_updatedAt":13,"slug":1029,"title":17},{"_type":15,"current":16},{"_type":15,"current":89},{"_createdAt":77,"_id":78,"_rev":79,"_type":23,"_updatedAt":80,"slug":1032,"title":93},{"_type":15,"current":92},{"_id":1034,"category":1035,"link":32,"slug":1037,"subcategory":1038,"title":264},"prismic_YoU9wBIAACgAuOA6",{"_createdAt":206,"_id":207,"_rev":208,"_type":12,"_updatedAt":209,"slug":1036,"title":212},{"_type":15,"current":211},{"_type":15,"current":261},{"_createdAt":215,"_id":216,"_rev":217,"_type":23,"_updatedAt":218,"slug":1039,"title":231},{"_type":15,"current":230},{"_id":1041,"category":1042,"link":32,"slug":1044,"subcategory":1045,"title":408},"prismic_YoQTRBIAAC4ArpjW",{"_createdAt":309,"_id":310,"_rev":311,"_type":12,"_updatedAt":312,"slug":1043,"title":315},{"_type":15,"current":314},{"_type":15,"current":405},{"_createdAt":381,"_id":382,"_rev":383,"_type":23,"_updatedAt":384,"slug":1046,"title":397},{"_type":15,"current":396},{"_createdAt":1048,"_id":1049,"_rev":1050,"_system":1051,"_type":1055,"_updatedAt":1056,"abbr":1057,"color":1058,"descriptionShort":1076,"inflection":1077,"marketo":1077,"name":1078,"nameFull":1079,"slug":1080},"2022-02-25T09:59:38Z","81780931-51a2-4d68-8931-6ae872f9d1d7","PhasGW24ij3IO6Qup2krVc",{"base":1052},{"id":1053,"rev":1054},"drafts.81780931-51a2-4d68-8931-6ae872f9d1d7","f30eb461-fcda-45dc-8a6d-4b091a088439","product","2026-07-06T19:40:01Z","ADS",{"_type":1059,"alpha":1060,"hex":1061,"hsl":1062,"hsv":1067,"rgb":1071},"color",1,"#075ec3",{"_type":1063,"a":1060,"h":1064,"l":1065,"s":1066},"hslaColor",212.23404255319147,0.396078431372549,0.9306930693069306,{"_type":1068,"a":1060,"h":1064,"s":1069,"v":1070},"hsvaColor",0.9641025641025641,0.7647058823529411,{"_type":1072,"a":1060,"b":1073,"g":1074,"r":1075},"rgbaColor",195,94,7,"Reach developers & technologists worldwide.","Stack Ads","Ads","Stack Overflow Ads",{"_type":15,"current":1081},"advertising",[1083,1491,1966,2377],{"_createdAt":1084,"_id":1085,"_rev":1086,"_type":872,"_updatedAt":1087,"body":1088,"category":1156,"chapters":1158,"displayContents":1481,"image":1482,"preface":327,"product":1484,"publishedAt":328,"resourceType":1485,"slug":1489,"subcategory":1490,"title":335,"visible":1481},"2024-07-25T14:14:23Z","0453868c-ef81-499e-9f4d-bfd413574f1e","2lTddaMIT7EzxXw8uvnT8S","2024-07-29T09:03:28Z",[1089,1108,1115,1123,1132,1140,1148],{"_key":1090,"_type":877,"children":1091,"markDefs":1105,"style":897},"1f3d7936fb55",[1092,1096,1101],{"_key":1093,"_type":881,"marks":1094,"text":1095},"8d79bc9b1a790",[],"Developers and technologists are increasingly being given a seat at the table and forming important peer relationships with executives as they evaluate technology investments. As corporate leaders face pressure to deliver better, faster and more cost-effective products and digital experiences, they are recognizing that no one knows more about speed and agility than their tech teams. Simultaneously, there’s an almost insatiable demand for developers. Two-thirds or 61% of human resources professionals reported that finding qualified developers is their biggest recruitment challenge, according to research from CodinGame. Forbes Magazine calls developers “",{"_key":1097,"_type":881,"marks":1098,"text":1100},"5ef3897f5f1f",[1099],"f1f33a2e54d0","job market royalty",{"_key":1102,"_type":881,"marks":1103,"text":1104},"f956458d9f0f",[],"”. ",[1106],{"_key":1099,"_type":895,"href":1107},"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fforbestechcouncil\u002F2021\u002F09\u002F09\u002Frising-stars-of-the-tech-world-why-developers-are-job-market-royalty\u002F?sh=394856108718",{"_key":1109,"_type":877,"children":1110,"markDefs":1114,"style":897},"0792c2af7e90",[1111],{"_key":1112,"_type":881,"marks":1113,"text":684},"d10a6acea555",[],[],{"_key":1116,"_type":877,"children":1117,"markDefs":1122,"style":897},"f99a5462d3d8",[1118],{"_key":1119,"_type":881,"marks":1120,"text":1121},"be2d6a957908",[],"In this eBook, we take a closer look at: ",[],{"_key":1124,"_type":877,"children":1125,"level":1060,"listItem":1130,"markDefs":1131,"style":897},"ebdeaed740f5",[1126],{"_key":1127,"_type":881,"marks":1128,"text":1129},"3c880564062d",[],"How the role of the developer has evolved ","bullet",[],{"_key":1133,"_type":877,"children":1134,"level":1060,"listItem":1130,"markDefs":1139,"style":897},"6e75deb9d95a",[1135],{"_key":1136,"_type":881,"marks":1137,"text":1138},"6fc4ef0ccd58",[],"How developers are gaining more influence over purchasing decisions",[],{"_key":1141,"_type":877,"children":1142,"level":1060,"listItem":1130,"markDefs":1147,"style":897},"29000a1fd5fc",[1143],{"_key":1144,"_type":881,"marks":1145,"text":1146},"089929cd411b",[],"Why developers are well-suited to make important technology buying decisions ",[],{"_key":1149,"_type":877,"children":1150,"level":1060,"listItem":1130,"markDefs":1155,"style":897},"10492c2246d6",[1151],{"_key":1152,"_type":881,"marks":1153,"text":1154},"7a67c1df901e",[],"How a variety of companies are embracing the developer community",[],{"_createdAt":309,"_id":310,"_rev":311,"_type":12,"_updatedAt":312,"slug":1157,"title":315},{"_type":15,"current":314},[1159,1204,1410],{"_key":1160,"_type":1161,"body":1162,"slug":1201,"title":1203},"56296bf7ad39","chapter",[1163,1171,1178,1186,1193],{"_key":1164,"_type":877,"children":1165,"markDefs":1170,"style":897},"c51d69ff20df",[1166],{"_key":1167,"_type":881,"marks":1168,"text":1169},"e77bd33ba5130",[],"The role of the developer has significantly grown and evolved over the past 30 years and the software procurement process has evolved with it. Until about 1999, the developer role sat under the IT department, responsible for all the software purchased and used throughout a company. This created problems because the IT people were enterprise software buyers, but not software users. They didn’t know what users really wanted. ",[],{"_key":1172,"_type":877,"children":1173,"markDefs":1177,"style":897},"a18d29f38558",[1174],{"_key":1175,"_type":881,"marks":1176,"text":684},"97a9019a5dc9",[],[],{"_key":1179,"_type":877,"children":1180,"markDefs":1185,"style":897},"f873eeedc322",[1181],{"_key":1182,"_type":881,"marks":1183,"text":1184},"b37cca59a302",[],"The launch of the first SaaS company, Salesforce, changed all of that, enabling business leaders to buy their own software. The subsequent rise of SaaS companies ushered in a new era of software deployments and a corresponding buying model in which software users – from both the business and technology departments – no longer had to ask IT for permission to purchase resources. With the ability to buy their own software, developers responded to user needs by creating better products. This set the stage for putting developers in a much more powerful position. ",[],{"_key":1187,"_type":877,"children":1188,"markDefs":1192,"style":897},"97295ea0e7ed",[1189],{"_key":1190,"_type":881,"marks":1191,"text":684},"27cdc988bfa3",[],[],{"_key":1194,"_type":877,"children":1195,"markDefs":1200,"style":897},"b54e2a6b7c2d",[1196],{"_key":1197,"_type":881,"marks":1198,"text":1199},"a7d8efaaa360",[],"Over time, product teams and software creators have become early adopters and trendsetters. Today’s technologists are primary decision-makers and business leaders, influencing and overseeing some of the most powerful technology companies in the world.",[],{"_type":15,"current":1202},"the-rise-of-the-developer","The Rise of the Developer",{"_key":1205,"_type":1161,"body":1206,"slug":1407,"title":1409},"863f3f6722b5",[1207,1226,1233,1252,1259,1278,1285,1293,1301,1309,1317,1325,1332,1340,1348,1356,1364,1372,1379],{"_key":1208,"_type":877,"children":1209,"markDefs":1223,"style":897},"f4084d63361e",[1210,1214,1219],{"_key":1211,"_type":881,"marks":1212,"text":1213},"2072ad7a6c690",[],"Developers have increasingly gained power within all types of organizations throughout the digital age, and the occupation is still growing faster than ever. ",{"_key":1215,"_type":881,"marks":1216,"text":1218},"342039d7e431",[1217],"48c509b4012c","The U.S. Bureau of Labor Statistics",{"_key":1220,"_type":881,"marks":1221,"text":1222},"bbdbb4e79a2d",[]," predicts that employment of software developers and other technologists will grow 22% between 2020 and 2030. These builders are in high demand and they want control over buying the tools they use to do their jobs. ",[1224],{"_key":1217,"_type":895,"href":1225},"https:\u002F\u002Fwww.bls.gov\u002Fooh\u002Fcomputer-and-information-technology\u002Fsoftware-developers.htm",{"_key":1227,"_type":877,"children":1228,"markDefs":1232,"style":897},"436f5e769aaf",[1229],{"_key":1230,"_type":881,"marks":1231,"text":684},"f91fa2b39491",[],[],{"_key":1234,"_type":877,"children":1235,"markDefs":1249,"style":897},"d8fbd1109da3",[1236,1240,1245],{"_key":1237,"_type":881,"marks":1238,"text":1239},"4068e7760f24",[],"Software purchasing decisions are not just made at the top and ",{"_key":1241,"_type":881,"marks":1242,"text":1244},"deb7677e5198",[1243],"d667dc57a748","the Stack Overflow Developer Survey",{"_key":1246,"_type":881,"marks":1247,"text":1248},"1f080ea3d8d6",[]," supports this trend. We found that 62% of professional developers who responded said they have influence over technology purchases in their organizations. Moreover, technologists are no longer siloed from their business counterparts. Business teams are involved in more cross-functional collaboration and recognize that developers are experts in evaluating and selecting technology solutions.",[1250],{"_key":1243,"_type":895,"href":1251},"https:\u002F\u002Fsurvey.stackoverflow.co\u002F2024\u002F",{"_key":1253,"_type":877,"children":1254,"markDefs":1258,"style":897},"f4479f2bb721",[1255],{"_key":1256,"_type":881,"marks":1257,"text":684},"6c1a2d5da0b3",[],[],{"_key":1260,"_type":877,"children":1261,"markDefs":1275,"style":897},"9f7f7a28860e",[1262,1266,1271],{"_key":1263,"_type":881,"marks":1264,"text":1265},"f64e8220fd2c0",[],"Developers are increasingly being consulted by executive leadership and lines of business management for critical buying decisions. Research on software purchasing trends from Bessemer Venture Partners and Auth0 revealed that ",{"_key":1267,"_type":881,"marks":1268,"text":1270},"ea9cd06b3642",[1269],"5c70818075e1","87% of organizations value or highly value the product feedback provided by developers",{"_key":1272,"_type":881,"marks":1273,"text":1274},"e6d7810abdf2",[],". And 91% of developers say it is important they are consulted during the technology evaluation process.",[1276],{"_key":1269,"_type":895,"href":1277},"https:\u002F\u002Fauth0.com\u002Fblog\u002Fcompanies-that-use-saas-components-innovate-and-launch-products-faster\u002F",{"_key":1279,"_type":877,"children":1280,"markDefs":1284,"style":897},"8a70f2877e77",[1281],{"_key":1282,"_type":881,"marks":1283,"text":684},"09917b563921",[],[],{"_key":1286,"_type":877,"children":1287,"markDefs":1292,"style":897},"2182895c8f55",[1288],{"_key":1289,"_type":881,"marks":1290,"text":1291},"9834e3e737400",[912],"When business leaders are selecting technology vendors, they weigh a number of factors before signing on. They ask questions such as: ",[],{"_key":1294,"_type":877,"children":1295,"level":1060,"listItem":1130,"markDefs":1300,"style":897},"6506c37100db",[1296],{"_key":1297,"_type":881,"marks":1298,"text":1299},"48b8618cbb100",[],"What are the up-front and long-term costs? ",[],{"_key":1302,"_type":877,"children":1303,"level":1060,"listItem":1130,"markDefs":1308,"style":897},"4c459c9a0801",[1304],{"_key":1305,"_type":881,"marks":1306,"text":1307},"1ffbbfa407e9",[],"Who will use this technology platform and will it save the business money and resources? ",[],{"_key":1310,"_type":877,"children":1311,"level":1060,"listItem":1130,"markDefs":1316,"style":897},"c1440826ddf0",[1312],{"_key":1313,"_type":881,"marks":1314,"text":1315},"a2e27dc9dacc",[],"How does this technology compare to similar products in the market? ",[],{"_key":1318,"_type":877,"children":1319,"level":1060,"listItem":1130,"markDefs":1324,"style":897},"56eea98c29c6",[1320],{"_key":1321,"_type":881,"marks":1322,"text":1323},"02ed9cf44ab9",[],"Does this technology vendor understand our specific industry?",[],{"_key":1326,"_type":877,"children":1327,"markDefs":1331,"style":897},"cd33974be37b",[1328],{"_key":1329,"_type":881,"marks":1330,"text":684},"1d868ca8961f",[],[],{"_key":1333,"_type":877,"children":1334,"markDefs":1339,"style":897},"0ddbaea6994f",[1335],{"_key":1336,"_type":881,"marks":1337,"text":1338},"f7f15a537fae",[912],"Developers are well suited to contribute answers to these questions. Here’s why: ",[],{"_key":1341,"_type":877,"children":1342,"level":1060,"listItem":1130,"markDefs":1347,"style":897},"e65934f663b7",[1343],{"_key":1344,"_type":881,"marks":1345,"text":1346},"3f75579136ea",[],"Developers love to try before they buy. They test out multiple solutions for free, providing valuable insight to those making big-ticket purchasing decisions. ",[],{"_key":1349,"_type":877,"children":1350,"level":1060,"listItem":1130,"markDefs":1355,"style":897},"6c217e781f26",[1351],{"_key":1352,"_type":881,"marks":1353,"text":1354},"717fbbd82d7f",[],"Developers understand the difference between a must-have and a nice-to-have technology product. ",[],{"_key":1357,"_type":877,"children":1358,"level":1060,"listItem":1130,"markDefs":1363,"style":897},"978e9684034e",[1359],{"_key":1360,"_type":881,"marks":1361,"text":1362},"d9a92e52c3ee",[],"Developers can assess a technology provider's ability to cater to their industry, providing valuable input to a decision-maker. The development team’s preference may be more expensive but results in a net cost and time savings. ",[],{"_key":1365,"_type":877,"children":1366,"level":1060,"listItem":1130,"markDefs":1371,"style":897},"6a744bbaf17e",[1367],{"_key":1368,"_type":881,"marks":1369,"text":1370},"1ed66b163305",[],"Developers uniquely understand both the product landscape and their own companies’ needs.",[],{"_key":1373,"_type":877,"children":1374,"markDefs":1378,"style":897},"064e934e8e0f",[1375],{"_key":1376,"_type":881,"marks":1377,"text":684},"aefa45e82f5b",[],[],{"_key":1380,"_type":1381,"elements":1382},"b6ad8015f0ea","spotlight",[1383],{"_key":1384,"_type":1385,"body":1386,"icon":1406},"64db15a1558f","element",[1387],{"_key":1388,"_type":877,"children":1389,"markDefs":1403,"style":897},"d94391ad4095",[1390,1394,1399],{"_key":1391,"_type":881,"marks":1392,"text":1393},"05f03b0dacb40",[],"62% of respondents have influence over technology purchases at their organization. Access ",{"_key":1395,"_type":881,"marks":1396,"text":1398},"3137a104a17e",[1397],"4ef390a1d7ae","the 2024 Developer Survey",{"_key":1400,"_type":881,"marks":1401,"text":1402},"d1231dd35859",[]," results to learn more about developers' roles, daily habits and motivation.",[1404],{"_key":1397,"_type":895,"href":1405},"https:\u002F\u002Fsurvey.stackoverflow.co\u002F2024\u002Fwork#purchasing-technology-purchase-influence","SpotBellLg",{"_type":15,"current":1408},"gaining-influence-on-purchasing-decisions","Why Are Developers Gaining More Influence on Purchasing Decisions?",{"_key":1411,"_type":1161,"body":1412,"slug":1478,"title":1480},"2be98ca57a0c",[1413,1432,1439,1447,1454],{"_key":1414,"_type":877,"children":1415,"markDefs":1429,"style":897},"ce39a6d6bf11",[1416,1420,1425],{"_key":1417,"_type":881,"marks":1418,"text":1419},"c43612a880230",[],"According to research firm, IDC, ",{"_key":1421,"_type":881,"marks":1422,"text":1424},"a21a98295a38",[1423],"fb3183859ee5","64% of global 2000 businesses",{"_key":1426,"_type":881,"marks":1427,"text":1428},"93457653c7d6",[]," have designed platforms for developer engagement both inside and outside their organizations. They are proactively building communities of developers, users, customers and partners that can collaborate on projects that offer a common interest, with an eye toward selling to these audiences. ",[1430],{"_key":1423,"_type":895,"href":1431},"https:\u002F\u002Fblogs.idc.com\u002F2020\u002F08\u002F31\u002Fdevelopers-driving-the-future-of-digital-innovation\u002F",{"_key":1433,"_type":877,"children":1434,"markDefs":1438,"style":897},"b8017ffd9303",[1435],{"_key":1436,"_type":881,"marks":1437,"text":684},"a2e4a9c70030",[],[],{"_key":1440,"_type":877,"children":1441,"markDefs":1446,"style":897},"7aca6df6049e",[1442],{"_key":1443,"_type":881,"marks":1444,"text":1445},"aed11cc789b7",[],"Technology companies are not the only ones building such robust developer resources. Huge corporations in the financial services, automotive, and pharmaceutical sectors – from JP Morgan Chase to General Motors and Johnson & Johnson – are recognizing that software is becoming a tool that increases their competitiveness and can open entirely new revenue streams.",[],{"_key":1448,"_type":877,"children":1449,"markDefs":1453,"style":897},"9fa5598ec537",[1450],{"_key":1451,"_type":881,"marks":1452,"text":684},"ace622466999",[],[],{"_key":1455,"_type":1381,"elements":1456},"1ac7b612fae6",[1457],{"_key":1458,"_type":1385,"body":1459,"icon":1406},"8a9485bacc45",[1460],{"_key":1461,"_type":877,"children":1462,"markDefs":1476,"style":897},"8ed56cacd60c",[1463,1467,1472],{"_key":1464,"_type":881,"marks":1465,"text":1466},"7c17c9c787ab0",[],"According to the ",{"_key":1468,"_type":881,"marks":1469,"text":1471},"cb4353655711",[1470],"afa12aac46ae","2024 Developer Survey",{"_key":1473,"_type":881,"marks":1474,"text":1475},"339e53d469eb",[],", 61% of developers turn to communities like Stack Overflow to research new technologies.",[1477],{"_key":1470,"_type":895,"href":1251},{"_type":15,"current":1479},"embrace-developer-community","Large Corporations Are Embracing the Developer Community…And You Can, Too",true,{"_type":28,"asset":1483},{"_ref":326,"_type":31},{"_ref":1049,"_type":31},[1486],{"_key":1487,"_ref":1488,"_type":31},"04029aac279c","b4721a78-6640-4834-b1fd-d2f6e434a4f4",{"_type":15,"current":330},{"_ref":319,"_type":31},{"_createdAt":1492,"_id":1493,"_rev":1494,"_type":872,"_updatedAt":1495,"body":1496,"category":1543,"chapters":1545,"displayContents":1481,"displayMinimal":1957,"image":1958,"preface":340,"product":1960,"publishedAt":341,"resourceType":1961,"slug":1964,"subcategory":1965,"title":346,"visible":1481},"2024-03-04T14:06:00Z","f259702c-8ef9-45a4-9834-18cb3c188aed","gQV9qOAhO26TKYN76q0QTP","2024-06-11T13:44:44Z",[1497,1505,1512,1520,1527,1535],{"_key":1498,"_type":877,"children":1499,"markDefs":1504,"style":897},"2d68ea8f8cbf",[1500],{"_key":1501,"_type":881,"marks":1502,"text":1503},"388f12f65f220",[],"Online marketing has relied on third-party cookies for more than two decades to target consumers with messages and encourage them to buy products. However, as consumers demand greater privacy over their personal data, major browser companies have either already phased out or are in the process of phasing out third-party cookies.",[],{"_key":1506,"_type":877,"children":1507,"markDefs":1511,"style":897},"7e4299496971",[1508],{"_key":1509,"_type":881,"marks":1510,"text":684},"9306e84e040a0",[],[],{"_key":1513,"_type":877,"children":1514,"markDefs":1519,"style":897},"a7b8ade71277",[1515],{"_key":1516,"_type":881,"marks":1517,"text":1518},"ef9bde1832280",[],"In January 2024, Google initiated the rollout of its new Tracking Protection feature, aimed at limiting cross-site tracking by automatically deprecating third-party cookies. The strategic phaseout has affected 1% of Chrome's global users so far, with the plan to reach all Chrome users by early 2025.",[],{"_key":1521,"_type":877,"children":1522,"markDefs":1526,"style":897},"d3e7a8264779",[1523],{"_key":1524,"_type":881,"marks":1525,"text":684},"7437db0bc7d20",[],[],{"_key":1528,"_type":877,"children":1529,"markDefs":1534,"style":897},"676fe6a49d91",[1530],{"_key":1531,"_type":881,"marks":1532,"text":1533},"c60a0e0f434b0",[],"As a result, advertisers, tech ad publishers, and marketers must explore new, innovative methods to reach consumers online. While this presents significant challenges, it also offers exciting opportunities.",[],{"_key":1536,"_type":877,"children":1537,"markDefs":1542,"style":897},"8bf769003bf0",[1538],{"_key":1539,"_type":881,"marks":1540,"text":1541},"c943a313cc790",[],"\n",[],{"_createdAt":309,"_id":310,"_rev":311,"_type":12,"_updatedAt":312,"slug":1544,"title":315},{"_type":15,"current":314},[1546,1625,1902],{"_key":1547,"_type":1161,"body":1548,"slug":1622,"title":1624},"a2bf2d2d2ed9",[1549,1557,1566,1574,1582,1590,1598,1606,1614],{"_key":1550,"_type":877,"children":1551,"markDefs":1556,"style":897},"d9665895986a",[1552],{"_key":1553,"_type":881,"marks":1554,"text":1555},"14070257f0410",[],"In many ways, the cookie has fueled the internet’s evolution over the past two decades and given rise to some reliable, successful B2B marketing strategies. While we’re beginning to see alternative solutions emerge, the following cookie-based tactics are already facing tough challenges:",[],{"_key":1558,"_type":877,"children":1559,"markDefs":1564,"style":1565},"a20fbf6ec14f",[1560],{"_key":1561,"_type":881,"marks":1562,"text":1563},"19ecfc56935f0",[],"Remarketing and behavioral targeting",[],"h2",{"_key":1567,"_type":877,"children":1568,"markDefs":1573,"style":897},"ba2951afcd07",[1569],{"_key":1570,"_type":881,"marks":1571,"text":1572},"0328adf6e9ee",[],"This has been the bread and butter of digital marketing. Without third-party cookies, marketers will lose the ability to build cookie-based audiences. They’ll no longer be able to serve ads across the internet to users who have visited their websites or serve ads based on someone’s browsing behavior.",[],{"_key":1575,"_type":877,"children":1576,"markDefs":1581,"style":1565},"0522fdec40b2",[1577],{"_key":1578,"_type":881,"marks":1579,"text":1580},"7fbea47d47030",[],"Account-based marketing",[],{"_key":1583,"_type":877,"children":1584,"markDefs":1589,"style":897},"fa312ad2fd01",[1585],{"_key":1586,"_type":881,"marks":1587,"text":1588},"81b4346c2de1",[],"Marketers have relied on the third-party cookies to support their account-based marketing strategies so they can target very specific attributes within a group of prospective customers. Without cookies, narrowing that audience to a specific persona based on demographic or firmographic targeting has become more challenging.",[],{"_key":1591,"_type":877,"children":1592,"markDefs":1597,"style":1565},"a2d72ed0312e",[1593],{"_key":1594,"_type":881,"marks":1595,"text":1596},"c2faceae54950",[],"Programmatic advertising",[],{"_key":1599,"_type":877,"children":1600,"markDefs":1605,"style":897},"ecd8ca2a2d98",[1601],{"_key":1602,"_type":881,"marks":1603,"text":1604},"31581ec156d3",[],"As advertisers pressured their technology partners for high-quality scale, ad tech companies delivered programmatic advertising. This method relies on third-party cookies to collect anonymized user data, segment audiences and serve personalized, targeted content at scale. When the browser blocks cookies, this highly lucrative and popular strategy will no longer work. Adtech companies that have built demand-side platforms (DSPs) or data management platforms (DMPs) will be most affected by this change. DMPs rely on cookies to collect anonymized user data and segment audiences. Publishers may also suffer because they will lose the ability to find and scale those audiences.",[],{"_key":1607,"_type":877,"children":1608,"markDefs":1613,"style":1565},"3062ec91587d",[1609],{"_key":1610,"_type":881,"marks":1611,"text":1612},"eac1f4a3cc410",[],"Attribution",[],{"_key":1615,"_type":877,"children":1616,"markDefs":1621,"style":897},"8e451ebae61d",[1617],{"_key":1618,"_type":881,"marks":1619,"text":1620},"f48a980358ed",[],"Marketers constantly debate which touchpoint attribution model (i.e. first click, last click, etc.) can take credit for generating revenue. Those discussions will subside without a third-party cookie to track view-through conversions and activity across multiple digital touchpoints.",[],{"_type":15,"current":1623},"marketing-strategies-at-risk","Some B2B marketing strategies may crumble without cookies",{"_key":1626,"_type":1161,"body":1627,"slug":1899,"title":1901},"e87606b16d14",[1628,1636,1644,1663,1674,1689,1711,1728,1739,1744,1751,1759,1767,1776,1784,1792,1800,1808,1816,1824,1839,1846,1854,1876,1883,1891],{"_key":1629,"_type":877,"children":1630,"markDefs":1635,"style":897},"e1971f64aae0",[1631],{"_key":1632,"_type":881,"marks":1633,"text":1634},"c49cf4fa0b9e0",[],"Advertisers, ad tech providers, marketers and publishers are forced to revisit their data sourcing and storage strategies, while finding alternative solutions to handle cross-site engagement and attribution. Here are a few solutions we’ve seen from across the industry.",[],{"_key":1637,"_type":877,"children":1638,"markDefs":1643,"style":1565},"d9258cbdb425",[1639],{"_key":1640,"_type":881,"marks":1641,"text":1642},"ec9b614b2b8b0",[],"New adtech and martech",[],{"_key":1645,"_type":877,"children":1646,"markDefs":1660,"style":897},"49c77cdf3684",[1647,1651,1656],{"_key":1648,"_type":881,"marks":1649,"text":1650},"7e5eb2fe099c0",[],"Google introduced ",{"_key":1652,"_type":881,"marks":1653,"text":1655},"7e5eb2fe099c1",[1654],"b81704494d78","The Privacy Sandbox",{"_key":1657,"_type":881,"marks":1658,"text":1659},"7e5eb2fe099c2",[],", dedicated to safeguarding user privacy and fostering the development of new privacy-preserving technologies. Privacy Sandbox includes a set of web browser APIs designed to maintain privacy while still delivering the ability for advertisers to target and measure campaign effectiveness.",[1661],{"_key":1654,"_type":895,"href":1662},"https:\u002F\u002Fprivacysandbox.com\u002F",{"_key":1664,"_type":877,"children":1665,"markDefs":1670,"style":897},"135f04f69379",[1666],{"_key":1667,"_type":881,"marks":1668,"text":1669},"f42a76ef6235",[],"The following APIs are specifically dedicated to ad targeting and measurement:",[1671],{"_key":1672,"_type":895,"href":1673},"205df49e78c2","https:\u002F\u002Fblog.chromium.org\u002F2020\u002F01\u002Fbuilding-more-private-web-path-towards.html",{"_key":1675,"_type":877,"children":1676,"level":1060,"listItem":1130,"markDefs":1686,"style":897},"928432350f30",[1677,1682],{"_key":1678,"_type":881,"marks":1679,"text":1681},"29573baec5c60",[1680,912],"72e4564fe3f7","The Protected Audience API",{"_key":1683,"_type":881,"marks":1684,"text":1685},"29573baec5c61",[]," (formerly known as FLEDGE): based on remarketing and custom audience use cases. It enables advertisers to re-engage with website visitors by leveraging advertiser-defined anonymous groups (interest groups) and conducting on-device ad auctions to display ads.",[1687],{"_key":1680,"_type":895,"href":1688},"https:\u002F\u002Fdevelopers.google.com\u002Fprivacy-sandbox\u002Frelevance\u002Fprotected-audience",{"_key":1690,"_type":877,"children":1691,"level":1060,"listItem":1130,"markDefs":1705,"style":897},"17c69ac4d160",[1692,1697,1701],{"_key":1693,"_type":881,"marks":1694,"text":1696},"266341e524de0",[1695,912],"7285ab22a4ad","The Topics API:",{"_key":1698,"_type":881,"marks":1699,"text":1700},"266341e524de1",[912]," ",{"_key":1702,"_type":881,"marks":1703,"text":1704},"266341e524de2",[],"based on interest-based advertising. The API assigns relevant topics to a browser based on recent user activity.",[1706,1708],{"_key":1695,"_type":895,"href":1707},"https:\u002F\u002Fdevelopers.google.com\u002Fprivacy-sandbox\u002Frelevance\u002Ftopics",{"_key":1709,"_type":895,"href":1710},"bb6f6f250aea","https:\u002F\u002Fdevelopers.google.com\u002Fprivacy-sandbox\u002Frelevance\u002Fattribution-reporting",{"_key":1712,"_type":877,"children":1713,"level":1060,"listItem":1130,"markDefs":1726,"style":897},"1f2692adfa04",[1714,1718,1722],{"_key":1715,"_type":881,"marks":1716,"text":1717},"8ef6d472312e0",[1709,912],"The Attribution Reporting API",{"_key":1719,"_type":881,"marks":1720,"text":1721},"8ef6d472312e1",[1709],":",{"_key":1723,"_type":881,"marks":1724,"text":1725},"8ef6d472312e2",[]," enables advertisers to measure the effectiveness of ad campaigns through various privacy enhancing practices, such as encryption, time delay, etc. This ensures measurement while safeguarding individuals' data from disclosure to third parties.",[1727],{"_key":1709,"_type":895,"href":1710},{"_key":1729,"_type":877,"children":1730,"markDefs":1735,"style":897},"d32d2fbaba09",[1731],{"_key":1732,"_type":881,"marks":1733,"text":1734},"9787bfa2660d",[],"The Privacy Sandbox APIs are accessible within Google's ads platforms. Google is encouraging ad technology partners to test and participate in growth and development efforts, ahead of the third-party cookie deprecation.",[1736],{"_key":1737,"_type":895,"href":1738},"8b5be391ae26","https:\u002F\u002Fdevelopers.google.com\u002Fprivacy-sandbox\u002F3pcd\u002Fchips",{"_key":1740,"_type":1741,"citation":1742,"copy":1743},"d043001c0e8b","quote","Harikesh Nair, senior director of data science and ads measurement at Google ","We encourage other ad-tech providers to integrate with the ARA (Attribution Reporting API) to retrieve the conversion data they need, and process the ARA’s output to help maintain accurate measurement in a post-third-party-cookie world.",{"_key":1745,"_type":877,"children":1746,"markDefs":1750,"style":897},"3dbecb8303f1",[1747],{"_key":1748,"_type":881,"marks":1749,"text":684},"78c25076be960",[],[],{"_key":1752,"_type":877,"children":1753,"markDefs":1758,"style":1565},"6ba2c83e7f6e",[1754],{"_key":1755,"_type":881,"marks":1756,"text":1757},"f4f9c38d75b00",[],"Increased focus on first-party data",[],{"_key":1760,"_type":877,"children":1761,"markDefs":1766,"style":897},"a0e12d822efb",[1762],{"_key":1763,"_type":881,"marks":1764,"text":1765},"c3b650f44c930",[],"Larger publishers have already started to build their own data marketplaces using first-party data. This consent\u002Fprivacy-driven advertising ecosystem will likely be adopted by publishers of all sizes working to build, engage and monetize their audiences.",[],{"_key":1768,"_type":877,"children":1769,"markDefs":1774,"style":1775},"4c22016618b3",[1770],{"_key":1771,"_type":881,"marks":1772,"text":1773},"1248af388662",[],"Walled gardens",[],"h3",{"_key":1777,"_type":877,"children":1778,"markDefs":1783,"style":897},"85e1ffb864c0",[1779],{"_key":1780,"_type":881,"marks":1781,"text":1782},"5c9a4ef82143",[],"For B2B marketers, Google, Facebook and LinkedIn are the largest walled gardens. These platforms require password-protected logins that can provide data and insights into users across devices and properties. Google has access to more data than all of these companies, gathering engagement and purchase information from an entire ecosystem of properties including Search, Gmail, YouTube, Drive, Photos, Chrome and its voice-activated Google Assistant. More publishers might begin to create their own walled gardens. They may put some or all their content behind a login or paywall which could have an impact on advertising strategy and available solutions.",[],{"_key":1785,"_type":877,"children":1786,"markDefs":1791,"style":1775},"f791a47568e0",[1787],{"_key":1788,"_type":881,"marks":1789,"text":1790},"b06eb35634150",[],"First-Party data analytics",[],{"_key":1793,"_type":877,"children":1794,"markDefs":1799,"style":897},"197d14ef7f29",[1795],{"_key":1796,"_type":881,"marks":1797,"text":1798},"5bd16dcbef52",[],"Advertisers should take a closer look at their own first-party data from websites, CRM, social media channels and other sources. Closely analyzing this data may provide deeper insight into which strategies and tactics impact the buyers’ journey so that marketers can sharpen messaging across these channels.",[],{"_key":1801,"_type":877,"children":1802,"markDefs":1807,"style":1775},"d1659a61bb18",[1803],{"_key":1804,"_type":881,"marks":1805,"text":1806},"17ae9eae879d0",[],"DSPs will have to pivot",[],{"_key":1809,"_type":877,"children":1810,"markDefs":1815,"style":897},"86e6a37a197c",[1811],{"_key":1812,"_type":881,"marks":1813,"text":1814},"3917d40c2cba",[],"Of course, this first-party data won’t be available to DSPs and advertisers may consider more direct or programmatic guaranteed deals.",[],{"_key":1817,"_type":877,"children":1818,"markDefs":1823,"style":1565},"9144ca5764f3",[1819],{"_key":1820,"_type":881,"marks":1821,"text":1822},"c303912fd2670",[],"Contextual advertising and targeting",[],{"_key":1825,"_type":877,"children":1826,"markDefs":1836,"style":897},"1b0f113eddad",[1827,1832],{"_key":1828,"_type":881,"marks":1829,"text":1831},"144cfacc31000",[1830],"1ac0fd2f1dbb","Contextual targeting",{"_key":1833,"_type":881,"marks":1834,"text":1835},"144cfacc31001",[]," ensures ads are relevant to the user because it’s based on the content around it. Contextual ads have the ability to reach the right user, with the right content, at the right moment while minimizing the “invasiveness” often found with various tactics that leverage third-party cookies.",[1837],{"_key":1830,"_type":895,"href":1838},"https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Fresources\u002Fthe-difference-between-contextual-behavioral-targeting\u002F",{"_key":1840,"_type":877,"children":1841,"markDefs":1845,"style":897},"852e2c60e61c",[1842],{"_key":1843,"_type":881,"marks":1844,"text":684},"a966d85e52e30",[],[],{"_key":1847,"_type":877,"children":1848,"markDefs":1853,"style":897},"0cfd542a22f3",[1849],{"_key":1850,"_type":881,"marks":1851,"text":1852},"08a49d6d6d260",[],"Contextual advertising, unlike advertising techniques requiring cookies, operates without the need to store files or data on users' devices, making it less intrusive. As this approach does not require downloading, it can display advertisements without accessing personal data. Furthermore, contextual advertising offers a more brand-safe approach to ad delivery, empowering marketers with greater control over their campaigns. ",[],{"_key":1855,"_type":877,"children":1856,"markDefs":1873,"style":897},"612f5d996b28",[1857,1862,1866,1869],{"_key":1858,"_type":881,"marks":1859,"text":1861},"7a26c41b1f260",[1860],"8e1e70e21df3","The global market for contextual advertising",{"_key":1863,"_type":881,"marks":1864,"text":1865},"945d3f61317e",[]," is projected to reach $562.1 billion by 2030, marking an increase of $199.8 billion from the year 2022.",{"_key":1867,"_type":881,"marks":1868,"text":1700},"7a26c41b1f263",[1012],{"_key":1870,"_type":881,"marks":1871,"text":1872},"7a26c41b1f264",[],"As AI and other machine learning technologies continue to evolve, contextual targeting is poised to become an essential part of the B2B marketing playbook.",[1874],{"_key":1860,"_type":895,"href":1875},"https:\u002F\u002Fwww.researchandmarkets.com\u002Freports\u002F4804634\u002Fcontextual-advertising-global-strategic",{"_key":1877,"_type":877,"children":1878,"markDefs":1882,"style":897},"b0ab4725e49a",[1879],{"_key":1880,"_type":881,"marks":1881,"text":684},"21eb033e991c0",[],[],{"_key":1884,"_type":877,"children":1885,"markDefs":1890,"style":1565},"a37ab91958ca",[1886],{"_key":1887,"_type":881,"marks":1888,"text":1889},"23a69018d9f90",[],"Content, creative and customer experience will win",[],{"_key":1892,"_type":877,"children":1893,"markDefs":1898,"style":897},"28a31264b340",[1894],{"_key":1895,"_type":881,"marks":1896,"text":1897},"d88e6102498f0",[],"Content must be tied to context. Advertisers will have to be more cognizant of key points in the customer journey to add more value. Creative will need to be engaging and focus on target audiences to really resonate with readers and impact their decisions.",[],{"_type":15,"current":1900},"whats-next","In a post-cookie world, what’s next?",{"_key":1903,"_type":1161,"body":1904,"slug":1954,"title":1956},"8b0a4c7c6526",[1905,1913],{"_key":1906,"_type":877,"children":1907,"markDefs":1912,"style":897},"1586468c62cf",[1908],{"_key":1909,"_type":881,"marks":1910,"text":1911},"9d55a06275eb0",[],"With contextual targeting, content strategy and production will become more important than ever. The right content offer will need to be presented at the right moment to drive awareness and engagement.",[],{"_key":1914,"_type":877,"children":1915,"markDefs":1947,"style":897},"8d181b922550",[1916,1920,1925,1929,1934,1938,1943],{"_key":1917,"_type":881,"marks":1918,"text":1919},"bf351288f1d10",[],"Leveraging deep insights into the developer community, ",{"_key":1921,"_type":881,"marks":1922,"text":1924},"bf351288f1d11",[1923],"4e0938f1028a","Stack Overflow Advertising",{"_key":1926,"_type":881,"marks":1927,"text":1928},"bf351288f1d12",[]," enables you to effectively showcase your product or service to developers in a ",{"_key":1930,"_type":881,"marks":1931,"text":1933},"bf351288f1d13",[1932],"721cc60b9f37","brand safe environment",{"_key":1935,"_type":881,"marks":1936,"text":1937},"bf351288f1d14",[],". With access to over 60,000 ",{"_key":1939,"_type":881,"marks":1940,"text":1942},"bf351288f1d15",[1941],"750fcb10864d","Topic Tags",{"_key":1944,"_type":881,"marks":1945,"text":1946},"bf351288f1d16",[],", we can contextually target your ads, ensuring they reach the right person with the right message precisely when it matters most.",[1948,1950,1952],{"_key":1923,"_type":895,"href":1949},"https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Fadvertise-to-developers\u002F",{"_key":1932,"_type":895,"href":1951},"https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Fresources\u002Fbrand-safe\u002F",{"_key":1941,"_type":895,"href":1953},"https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Fresources\u002Ftopic-tag-targeting\u002F",{"_type":15,"current":1955},"context-matters","Stack Overflow: Because context matters",false,{"_type":28,"asset":1959},{"_ref":339,"_type":31},{"_ref":1049,"_type":31},[1962],{"_key":1963,"_ref":1488,"_type":31},"4d7adbdb446c",{"_type":15,"current":343},{"_ref":319,"_type":31},{"_createdAt":1967,"_id":1968,"_rev":1969,"_type":872,"_updatedAt":1970,"body":1971,"category":2366,"image":2368,"preface":390,"product":2370,"publishedAt":391,"resourceType":2371,"slug":2375,"subcategory":2376,"title":398,"visible":1481},"2024-05-20T11:41:16Z","4e5cd453-0460-4adb-ac46-50cb3ecba8f5","krFRroz085kOhoKsC6KTK9","2024-06-11T13:39:53Z",[1972,2002,2009,2017,2043,2051,2058,2066,2073,2081,2100,2107,2115,2124,2132,2140,2144,2152,2160,2167,2175,2182,2190,2197,2205,2209,2220,2239,2246,2261,2274,2286,2294,2300,2308,2315,2319,2327,2359],{"_key":1973,"_type":877,"children":1974,"markDefs":1997,"style":897},"3cc75dfaaf7d",[1975,1979,1984,1988,1993],{"_key":1976,"_type":881,"marks":1977,"text":1978},"b9a8426967930",[],"Since February 22, 2024, Google has ",{"_key":1980,"_type":881,"marks":1981,"text":1983},"b9a8426967931",[1982],"5d9aa19d4390","officially deprecated",{"_key":1985,"_type":881,"marks":1986,"text":1987},"b9a8426967932",[]," conversion pixels (also known as activity pixels) which is a part of a larger initiative, ",{"_key":1989,"_type":881,"marks":1990,"text":1992},"b9a8426967933",[1991],"22c7891255a5","third-party cookie deprecation",{"_key":1994,"_type":881,"marks":1995,"text":1996},"b9a8426967934",[],", that’s already underway.",[1998,2000],{"_key":1982,"_type":895,"href":1999},"https:\u002F\u002Fsupport.google.com\u002Fadmanager\u002Fanswer\u002F7519021?sjid=18401105140669715855-NC#spotlight",{"_key":1991,"_type":895,"href":2001},"https:\u002F\u002Fdevelopers.google.com\u002Fprivacy-sandbox\u002F3pcd",{"_key":2003,"_type":877,"children":2004,"markDefs":2008,"style":897},"c469c797cd2e",[2005],{"_key":2006,"_type":881,"marks":2007,"text":684},"32559d05ec2e0",[],[],{"_key":2010,"_type":877,"children":2011,"markDefs":2016,"style":897},"4eeb0a6a0252",[2012],{"_key":2013,"_type":881,"marks":2014,"text":2015},"0ba1d3d448620",[],"Conversion pixel deprecation specifically affects advertising publishers across the industry, such as Stack Overflow, who are no longer able to provide advertisers, like yourself, with conversion pixels to track specific actions after a user sees or clicks on an ad. ",[],{"_key":2018,"_type":1381,"elements":2019},"d9fd16a1d2a6",[2020],{"_key":2021,"_type":1385,"body":2022,"icon":2042},"d96515b17751",[2023],{"_key":2024,"_type":877,"children":2025,"markDefs":2039,"style":897},"deb76e06a8ec",[2026,2030,2035],{"_key":2027,"_type":881,"marks":2028,"text":2029},"ecb7f053dfe4",[1012],"Learn more about third-party cookie deprecation in the ",{"_key":2031,"_type":881,"marks":2032,"text":2034},"d722ffe3f659",[1012,2033],"3e38101068f5","“A World Without Cookies”",{"_key":2036,"_type":881,"marks":2037,"text":2038},"c531efcfd88e",[1012]," eBook.",[2040],{"_key":2033,"_type":895,"href":2041},"https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Fresources\u002Fworld-without-cookies\u002F","SpotAlert",{"_key":2044,"_type":877,"children":2045,"markDefs":2050,"style":897},"93cbfb1ed25f",[2046],{"_key":2047,"_type":881,"marks":2048,"text":2049},"0eb7558f2bb60",[],"This article explores creative ways for measuring campaign success, which can be used in conjunction with Stack Overflow's foundational contextual targeting approach.",[],{"_key":2052,"_type":877,"children":2053,"markDefs":2057,"style":897},"6f9949b70255",[2054],{"_key":2055,"_type":881,"marks":2056,"text":684},"a9e3c8b289020",[],[],{"_key":2059,"_type":877,"children":2060,"markDefs":2065,"style":1565},"5fdf1b99a629",[2061],{"_key":2062,"_type":881,"marks":2063,"text":2064},"d2c25a08c2390",[],"How to track ad campaign success without conversion pixel tracking",[],{"_key":2067,"_type":877,"children":2068,"markDefs":2072,"style":897},"06e174e7c952",[2069],{"_key":2070,"_type":881,"marks":2071,"text":684},"268022b6654d",[],[],{"_key":2074,"_type":877,"children":2075,"markDefs":2080,"style":1775},"87dc1934d0e8",[2076],{"_key":2077,"_type":881,"marks":2078,"text":2079},"a2dfb79b5a380",[912],"A\u002FB Testing",[],{"_key":2082,"_type":877,"children":2083,"markDefs":2097,"style":897},"a230287b5d21",[2084,2088,2093],{"_key":2085,"_type":881,"marks":2086,"text":2087},"fd6c897bd8390",[],"Although this might sound simple if you’re an experienced marketer, A\u002FB testing is often underutilized in day-to-day campaigns. A\u002FB testing, also known as ",{"_key":2089,"_type":881,"marks":2090,"text":2092},"930a3c3442b7",[2091],"99eff2f319d5","split testing",{"_key":2094,"_type":881,"marks":2095,"text":2096},"b68d03847e6b",[],", is a marketing experiment wherein you split your audience to test variations on a campaign and determine which performs better. This gives you creative freedom to see what resonates with different personas to ultimately increase site traffic, leads, sign-ups, purchases, etc.",[2098],{"_key":2091,"_type":895,"href":2099},"https:\u002F\u002Fblog.hubspot.com\u002Fmarketing\u002Fhow-to-do-a-b-testing",{"_key":2101,"_type":877,"children":2102,"markDefs":2106,"style":897},"cfa6e6aab482",[2103],{"_key":2104,"_type":881,"marks":2105,"text":684},"0257b19765400",[],[],{"_key":2108,"_type":877,"children":2109,"markDefs":2114,"style":897},"748e08d1d22c",[2110],{"_key":2111,"_type":881,"marks":2112,"text":2113},"55ffac80b074",[912],"Here are some examples of elements you can test:",[],{"_key":2116,"_type":2117,"points":2118},"e9b155f3b75f","keyPoints",[2119,2120,2121,2122,2123],"Copy (header, body, CTA text)","Images\u002Fgraphics  ","Colors  ","CTA buttons  ","Tone of voice",{"_key":2125,"_type":877,"children":2126,"markDefs":2131,"style":897},"3c4bfce9f026",[2127],{"_key":2128,"_type":881,"marks":2129,"text":2130},"e704b226e8010",[],"The key principle in A\u002FB testing is the importance of isolating variables, which means changing only one element at a time. This approach enables a direct association between any differences in performance and the particular variable in question.",[],{"_key":2133,"_type":877,"children":2134,"markDefs":2139,"style":897},"88fec1f23360",[2135],{"_key":2136,"_type":881,"marks":2137,"text":2138},"e70e5c1353550",[],"Whether you're new to running ad campaigns on Stack Overflow or you've partnered with us before, Stack Overflow CSM team will assist you in implementing A\u002FB testing for your next campaign.",[],{"_key":2141,"_type":28,"asset":2142},"d3a1e74a96a3",{"_ref":2143,"_type":31},"image-e0c31b7ade027bce51ba910b190bbbcc3f4d2e17-1200x630-png",{"_key":2145,"_type":877,"children":2146,"markDefs":2151,"style":1775},"83c0db1af8fd",[2147],{"_key":2148,"_type":881,"marks":2149,"text":2150},"a88ea050515a",[912],"Audience & Platform Evaluation",[],{"_key":2153,"_type":877,"children":2154,"markDefs":2159,"style":897},"6c0f4e8ddadc",[2155],{"_key":2156,"_type":881,"marks":2157,"text":2158},"e790d8a90b180",[],"Landing pages are versatile and can serve more than just the purpose of a user's next stop, you can also test high-quality leads and engagement metrics across platforms. To set up a test like this, create multiple landing pages with slightly different messaging, copy, or creative elements in a multi-channel ad campaign in which users are brought to after clicking on an ad. ",[],{"_key":2161,"_type":877,"children":2162,"markDefs":2166,"style":897},"7efed97ae11a",[2163],{"_key":2164,"_type":881,"marks":2165,"text":684},"d9cedfb96cf3",[],[],{"_key":2168,"_type":877,"children":2169,"markDefs":2174,"style":897},"e32b3a328033",[2170],{"_key":2171,"_type":881,"marks":2172,"text":2173},"75b167563c18",[],"For each landing page, you’ll be able to see which audience on which platform had the highest success rates based on what is most important to your marketing goals. For example, one advertising platform might have had higher quality leads taking action (i.e. free trial sign-ups) on landing page 1, while another advertising platform might have had higher cost efficiency on landing page 2.",[],{"_key":2176,"_type":877,"children":2177,"markDefs":2181,"style":897},"6c6315314094",[2178],{"_key":2179,"_type":881,"marks":2180,"text":684},"5b3ff061b95b0",[],[],{"_key":2183,"_type":877,"children":2184,"markDefs":2189,"style":897},"4738d20462fd",[2185],{"_key":2186,"_type":881,"marks":2187,"text":2188},"730788982aa60",[912],"This test can inform:",[],{"_key":2191,"_type":2117,"points":2192},"dba0eccc350d",[2193,2194,2195,2196],"Cost efficiency","Click engagement  ","Qualified leads  ","Content engagement rates",{"_key":2198,"_type":877,"children":2199,"markDefs":2204,"style":897},"c8e6a36e6390",[2200],{"_key":2201,"_type":881,"marks":2202,"text":2203},"4f80fcaf63040",[],"Understanding the behavior of various audiences on various platforms can help inform your marketing strategy moving forward. Stack Overflow is simply one advertising channel you can test this on!",[],{"_key":2206,"_type":28,"asset":2207},"ed301a4341d0",{"_ref":2208,"_type":31},"image-94b1d69bb0d7b88599c62120a2ec83807b341fa8-1200x630-png",{"_key":2210,"_type":877,"children":2211,"markDefs":2219,"style":1775},"78297c689f57",[2212,2215],{"_key":2213,"_type":881,"marks":2214,"text":1541},"48d18c01b6d20",[],{"_key":2216,"_type":881,"marks":2217,"text":2218},"fb8a22316526",[912],"Incrementality Testing",[],{"_key":2221,"_type":877,"children":2222,"markDefs":2236,"style":897},"f9035ed383a4",[2223,2227,2232],{"_key":2224,"_type":881,"marks":2225,"text":2226},"cd18d4df6fc10",[],"Lastly, incrementality testing, is a third creative measurement option if you have a large advertising budget at your disposal. Incrementality testing is often confused with a classic A\u002FB test - A\u002FB testing differs from incrementality testing in the control group where one portion of the audience is not served any ads at all during this time. So, whereas classic A\u002FB testing lets you compare versions of an ad, incrementality looks at ",{"_key":2228,"_type":881,"marks":2229,"text":2231},"9365154b3a03",[2230],"afba402ef376","whether running a given ad",{"_key":2233,"_type":881,"marks":2234,"text":2235},"3afa0b26e16c",[]," is better than not running it at all.",[2237],{"_key":2230,"_type":895,"href":2238},"https:\u002F\u002Fwww.appsflyer.com\u002Fblog\u002Ftips-strategy\u002Fincrementality-testing-for-marketers\u002F#:~:text=Incrementality%20testing%20compares%20a%20test,positive%2C%20neutral%2C%20or%20negative",{"_key":2240,"_type":877,"children":2241,"markDefs":2245,"style":897},"e2b3d4360e70",[2242],{"_key":2243,"_type":881,"marks":2244,"text":684},"e2a9daa6d8b80",[],[],{"_key":2247,"_type":877,"children":2248,"markDefs":2258,"style":897},"9f5f8b0d6aba",[2249,2254],{"_key":2250,"_type":881,"marks":2251,"text":2253},"5ff017dca0770",[2252],"43a98426879b","Incrementality testing",{"_key":2255,"_type":881,"marks":2256,"text":2257},"e1ce4be6b5bd",[]," focuses on impact and effectiveness of your campaign. The most widely used approach involves conducting geo or market tests.",[2259],{"_key":2252,"_type":895,"href":2260},"https:\u002F\u002Finfluencermarketinghub.com\u002Fincrementality-testing\u002F",{"_key":2262,"_type":877,"children":2263,"level":1060,"listItem":2272,"markDefs":2273,"style":897},"d3e869a97c7f",[2264,2268],{"_key":2265,"_type":881,"marks":2266,"text":2267},"65760bef27990",[912],"Geo-targeting",{"_key":2269,"_type":881,"marks":2270,"text":2271},"e4e6f2dacb91",[]," - targeting specific geographic areas with the campaign and comparing the behavior of those areas to non-targeted areas to determine the incremental impact.","number",[],{"_key":2275,"_type":877,"children":2276,"level":1060,"listItem":2272,"markDefs":2285,"style":897},"3f11b94a42ba",[2277,2281],{"_key":2278,"_type":881,"marks":2279,"text":2280},"d71062baa9590",[912],"Matched market",{"_key":2282,"_type":881,"marks":2283,"text":2284},"9166de576fae",[]," - selecting a similar market where the campaign is not run and comparing the outcomes to the test market where the campaign is run. This provides a way to measure the impact of the campaign across different markets.",[],{"_key":2287,"_type":877,"children":2288,"markDefs":2293,"style":897},"069e2ca6ddb9",[2289],{"_key":2290,"_type":881,"marks":2291,"text":2292},"948cba8902eb0",[912],"Metrics you can measure:",[],{"_key":2295,"_type":2117,"points":2296},"40a3fd63decf",[2297,2298,2299],"Impact on ROI\u002FROAS  ","Incremental profit  ","Incremental lift",{"_key":2301,"_type":877,"children":2302,"markDefs":2307,"style":897},"c29225e148d1",[2303],{"_key":2304,"_type":881,"marks":2305,"text":2306},"093cba3c97020",[],"For those with a smaller budget, a similar effect to incrementality can be achieved by periodically turning your ads on and off. You can observe the impact of your ads by comparing organic traffic or leads during the periods when the ads are active with the periods when they are inactive. Additionally, you can experiment further by focusing on a single channel and measuring the impact on organic traffic or leads when ads are alternated between on and off periods.",[],{"_key":2309,"_type":877,"children":2310,"markDefs":2314,"style":897},"a86ca3e9220c",[2311],{"_key":2312,"_type":881,"marks":2313,"text":684},"b70d733100fc0",[],[],{"_key":2316,"_type":28,"asset":2317},"229e8af787fa",{"_ref":2318,"_type":31},"image-ab553c0b849c21e1b74f363035337f3ac5c5fe8b-1200x630-png",{"_key":2320,"_type":877,"children":2321,"markDefs":2326,"style":1565},"082ce282a012",[2322],{"_key":2323,"_type":881,"marks":2324,"text":2325},"31942d9db00f",[912],"Conclusion",[],{"_key":2328,"_type":877,"children":2329,"markDefs":2355,"style":897},"153d2a3abf13",[2330,2334,2338,2341,2345,2348,2352],{"_key":2331,"_type":881,"marks":2332,"text":2333},"7182c8089c8f0",[],"A world without cookies or conversion pixels might sound scary, but with our foundational contextual targeting, alongside creative measurement testing, we are uniquely prepared for industry changes like this one. Leveraging deep insights into the developer community, ",{"_key":2335,"_type":881,"marks":2336,"text":1924},"7182c8089c8f1",[2337],"be62c9c7a436",{"_key":2339,"_type":881,"marks":2340,"text":1928},"7182c8089c8f2",[],{"_key":2342,"_type":881,"marks":2343,"text":1933},"7182c8089c8f3",[2344],"801269e82e8e",{"_key":2346,"_type":881,"marks":2347,"text":1937},"7182c8089c8f4",[],{"_key":2349,"_type":881,"marks":2350,"text":1942},"7182c8089c8f5",[2351],"dfe61fee87a5",{"_key":2353,"_type":881,"marks":2354,"text":1946},"7182c8089c8f6",[],[2356,2357,2358],{"_key":2337,"_type":895,"href":1949},{"_key":2344,"_type":895,"href":1951},{"_key":2351,"_type":895,"href":1953},{"_key":2360,"_type":877,"children":2361,"markDefs":2365,"style":897},"bdd2cec1ee0b",[2362],{"_key":2363,"_type":881,"marks":2364,"text":684},"76db357ce62e0",[],[],{"_createdAt":309,"_id":310,"_rev":311,"_type":12,"_updatedAt":312,"slug":2367,"title":315},{"_type":15,"current":314},{"_type":28,"asset":2369},{"_ref":389,"_type":31},{"_ref":1049,"_type":31},[2372],{"_key":2373,"_ref":2374,"_type":31},"8405df4c9ff6","04eba8a8-29cf-463d-8914-d7dd35ef3d48",{"_type":15,"current":393},{"_ref":382,"_type":31},{"_createdAt":2378,"_id":2379,"_rev":2380,"_type":872,"_updatedAt":2381,"body":2382,"category":2464,"chapters":2466,"image":3295,"preface":351,"product":3297,"publishedAt":352,"resourceType":3298,"slug":3301,"subcategory":3302,"title":357,"visible":1481},"2024-03-27T15:07:11Z","16479f51-0921-4d8d-af11-0477e7e15425","LIB4H7UiOBRX1pcyrOTIz8","2025-04-25T17:24:52Z",[2383,2402,2409,2417,2424,2432,2440,2448,2456],{"_key":2384,"_type":877,"children":2385,"markDefs":2399,"style":897},"70b4b52068e0",[2386,2390,2395],{"_key":2387,"_type":881,"marks":2388,"text":2389},"86d16e0935fa0",[],"B2B Tech marketers face a number of challenges in their daily work lives. From crafting compelling messaging, collateral, and campaigns, to driving more leads or trials (and making sure they’re of the highest quality!), to keeping prospects engaged even when it could take ",{"_key":2391,"_type":881,"marks":2392,"text":2394},"1981f6f4f5a0",[2393],"56138c36578f","more than 3 months to close a deal",{"_key":2396,"_type":881,"marks":2397,"text":2398},"8252bfaec9be",[],", and proving your return on marketing investment, you’re usually one of the busiest people in the room. ",[2400],{"_key":2393,"_type":895,"href":2401},"https:\u002F\u002Fwww.marketingcharts.com\u002Fcustomer-centric\u002Flead-generation-and-management-106075",{"_key":2403,"_type":877,"children":2404,"markDefs":2408,"style":897},"68bea1b483e3",[2405],{"_key":2406,"_type":881,"marks":2407,"text":684},"ceefe002b24d",[],[],{"_key":2410,"_type":877,"children":2411,"markDefs":2416,"style":897},"e3f74a6397ac",[2412],{"_key":2413,"_type":881,"marks":2414,"text":2415},"99bf2f08d574",[],"But, when you discover your new product or service is a great fit for the developer and technical community, you find yourself faced with a new challenge. How the heck are you supposed to market to an audience that isn’t particularly fond of...marketing? ",[],{"_key":2418,"_type":877,"children":2419,"markDefs":2423,"style":897},"51d19f2c98fd",[2420],{"_key":2421,"_type":881,"marks":2422,"text":684},"52a8ab50348a",[],[],{"_key":2425,"_type":877,"children":2426,"markDefs":2431,"style":897},"6675325df93a",[2427],{"_key":2428,"_type":881,"marks":2429,"text":2430},"537f3ea5501f",[],"Not to worry. We’ve included everything you need to start advertising to the developer and technical community in this guide. In it, we’ll discuss: ",[],{"_key":2433,"_type":877,"children":2434,"level":1060,"listItem":1130,"markDefs":2439,"style":897},"f97e8f05df57",[2435],{"_key":2436,"_type":881,"marks":2437,"text":2438},"c427e8b46613",[],"Why developers are important in the B2B tech buying process ",[],{"_key":2441,"_type":877,"children":2442,"level":1060,"listItem":1130,"markDefs":2447,"style":897},"2c35a735e635",[2443],{"_key":2444,"_type":881,"marks":2445,"text":2446},"86c5f496067d",[],"How to set expectations for your advertising campaigns ",[],{"_key":2449,"_type":877,"children":2450,"level":1060,"listItem":1130,"markDefs":2455,"style":897},"63c74d67fa17",[2451],{"_key":2452,"_type":881,"marks":2453,"text":2454},"3a4bdc969fdd",[],"Best practices for creating ads and landing pages that resonate",[],{"_key":2457,"_type":877,"children":2458,"level":1060,"listItem":1130,"markDefs":2463,"style":897},"8d163b055bd4",[2459],{"_key":2460,"_type":881,"marks":2461,"text":2462},"e5fa3b78b589",[],"Where and how to reach the developer and technical community",[],{"_createdAt":309,"_id":310,"_rev":311,"_type":12,"_updatedAt":312,"slug":2465,"title":315},{"_type":15,"current":314},[2467,2541,2626,3047],{"_key":2468,"_type":1161,"body":2469,"slug":2538,"title":2540},"234da6ac378e",[2470,2478,2485,2493,2500,2519,2523,2530],{"_key":2471,"_type":877,"children":2472,"markDefs":2477,"style":897},"2e62da9c53fd",[2473],{"_key":2474,"_type":881,"marks":2475,"text":2476},"b6e2211b410e0",[],"Developers and technologists may be a challenging and unique audience for advertisers to reach. But before we address that, let’s review why they’re an important persona to make sure you include in your marketing strategy. ",[],{"_key":2479,"_type":877,"children":2480,"markDefs":2484,"style":897},"4d58ea6ead55",[2481],{"_key":2482,"_type":881,"marks":2483,"text":684},"d591dc91d7a0",[],[],{"_key":2486,"_type":877,"children":2487,"markDefs":2492,"style":897},"3657f7773621",[2488],{"_key":2489,"_type":881,"marks":2490,"text":2491},"61f5e88a9412",[],"It used to be that executives and managers in corporate IT departments told developers what tools and technologies they could use. As companies have accelerated their digital transformation and moved to the cloud, the role of the developer has evolved too. They now find themselves with more control over the tools and technologies they choose to use every day, as well as having a strong influence over the tools being deployed across the organization.",[],{"_key":2494,"_type":877,"children":2495,"markDefs":2499,"style":897},"eb315662709c",[2496],{"_key":2497,"_type":881,"marks":2498,"text":684},"46babbb78a06",[],[],{"_key":2501,"_type":877,"children":2502,"markDefs":2516,"style":897},"fd529190fa89",[2503,2507,2512],{"_key":2504,"_type":881,"marks":2505,"text":2506},"6c1a029a196d0",[],"Unsurprisingly, ",{"_key":2508,"_type":881,"marks":2509,"text":2511},"5b11af85d7dd",[2510],"a0173f5f3fbf","senior-level positions have the greatest amount of influence",{"_key":2513,"_type":881,"marks":2514,"text":2515},"e08b1affb70a",[]," when purchasing new technologies. But with the exception of students, at least 62% of all developer types have at least some influence on purchasing.",[2517],{"_key":2510,"_type":895,"href":2518},"https:\u002F\u002Fsurvey.stackoverflow.co\u002F2024\u002Fwork\u002F#4-influence-on-technology-purchases",{"_key":2520,"_type":28,"asset":2521,"source":2518},"2856d884876d",{"_ref":2522,"_type":31},"image-3a2686cb86401883696f471f11db05f1f0dc9a3b-2400x930-png",{"_key":2524,"_type":877,"children":2525,"markDefs":2529,"style":897},"b95aeeb86d28",[2526],{"_key":2527,"_type":881,"marks":2528,"text":684},"b24364eaacf5",[],[],{"_key":2531,"_type":877,"children":2532,"markDefs":2537,"style":897},"cf657614d656",[2533],{"_key":2534,"_type":881,"marks":2535,"text":2536},"c7cb8892c1970",[],"While it may be hard to break through to this audience, it’s important to make them advocates of your brand and products. If you don’t, and only focus your marketing efforts on traditional IT decision makers, you could be missing out on significant sales opportunities.",[],{"_type":15,"current":2539},"why-developers-are-important","Why developers are important in the B2B tech buying process",{"_key":2542,"_type":1161,"body":2543,"slug":2623,"title":2625},"8806b2a4c007",[2544,2552,2559,2567,2574,2582,2589,2597,2604,2612,2619],{"_key":2545,"_type":877,"children":2546,"markDefs":2551,"style":897},"00b75f8d8b3a",[2547],{"_key":2548,"_type":881,"marks":2549,"text":2550},"00f89fb5f1550",[],"Now that you have a better understanding of the role of the developer in the buying process, let’s get back to strategizing your advertising campaign. ",[],{"_key":2553,"_type":877,"children":2554,"markDefs":2558,"style":897},"5542d955d7a6",[2555],{"_key":2556,"_type":881,"marks":2557,"text":684},"577c75520b61",[],[],{"_key":2560,"_type":877,"children":2561,"markDefs":2566,"style":897},"aa3070d5cf9a",[2562],{"_key":2563,"_type":881,"marks":2564,"text":2565},"f7b7d6ad48d1",[],"As with any campaign, you’ll want to define success metrics. You may look at industry benchmarks for general B2B campaigns, or even your own historical data to try to forecast engagement and conversions. While you’re not wrong in doing that, you won’t be comparing apples to apples for campaigns targeting developers.",[],{"_key":2568,"_type":877,"children":2569,"markDefs":2573,"style":897},"31d5376e564c",[2570],{"_key":2571,"_type":881,"marks":2572,"text":684},"fcf160eb8b41",[],[],{"_key":2575,"_type":877,"children":2576,"markDefs":2581,"style":897},"e848a8cc8b84",[2577],{"_key":2578,"_type":881,"marks":2579,"text":2580},"9cf48bcf30de0",[],"Here’s why. Developers are naturally skeptical of advertising. They typically won’t respond in the same way even your traditional IT decision makers will. They’re researchers. When they see an ad that’s interesting to them (we’ll talk about that in the next section), most typically won’t click. Instead, they’ll finish the task in front of them and visit your website on their own.",[],{"_key":2583,"_type":877,"children":2584,"markDefs":2588,"style":897},"ecd6e6f17015",[2585],{"_key":2586,"_type":881,"marks":2587,"text":684},"e4f034bbd432",[],[],{"_key":2590,"_type":877,"children":2591,"markDefs":2596,"style":897},"75febe2d96a9",[2592],{"_key":2593,"_type":881,"marks":2594,"text":2595},"ed24df34d53a0",[],"Keep this in mind when planning for and setting expectations around the performance of your advertising campaigns. You may not see the highest click through rates, but measure and understand what happens after a developer views your ad.",[],{"_key":2598,"_type":877,"children":2599,"markDefs":2603,"style":897},"5196534ffb4d",[2600],{"_key":2601,"_type":881,"marks":2602,"text":684},"bb779f8570a7",[],[],{"_key":2605,"_type":877,"children":2606,"markDefs":2611,"style":897},"36dff68141fc",[2607],{"_key":2608,"_type":881,"marks":2609,"text":2610},"51456dd0d2340",[],"Here at Stack Overflow, aggregated campaign performance analysis indicates that the majority of conversions coming from campaigns that run on our site happen not after a click, but after an impression, in a 30 day window.",[],{"_key":2613,"_type":877,"children":2614,"markDefs":2618,"style":897},"3fc39b736a65",[2615],{"_key":2616,"_type":881,"marks":2617,"text":684},"c31460014581",[],[],{"_key":2620,"_type":1741,"citation":2621,"copy":2622},"4675e6ec4f82"," Stack Overflow Internal Metrics","Seeing an ad on Stack Overflow influences developers to search out more information on their own. On average, 83% of conversions from advertising on Stack Overflow happen without a click.",{"_type":15,"current":2624},"set-expectations-for-your-campaigns","Set proper expectations for your advertising campaigns",{"_key":2627,"_type":1161,"body":2628,"slug":3045,"title":2454},"e110ba1b043f",[2629,2637,2644,2652,2660,2668,2676,2684,2691,2699,2707,2715,2722,2730,2738,2746,2753,2761,2769,2776,2784,2792,2800,2807,2814,2821,2829,2837,2844,2851,2859,2866,2874,2882,2889,2897,2905,2912,2920,2928,2935,2943,2951,2958,2966,2973,2980,2988,2996,3003,3031,3038],{"_key":2630,"_type":877,"children":2631,"markDefs":2636,"style":897},"2c26ade5bcb9",[2632],{"_key":2633,"_type":881,"marks":2634,"text":2635},"129f668213280",[],"If you’re not careful in your approach to ad creative and landing pages (or website), you’ll likely be disappointed in the outcomes of your developer marketing campaigns. So what are the subtle differences between compelling developer marketing and tactics that fall flat? How is the creative approach for developers really different than any other B2B audience? What do you need to do to grab a programmer’s attention? ",[],{"_key":2638,"_type":877,"children":2639,"markDefs":2643,"style":897},"e3e8648c36fc",[2640],{"_key":2641,"_type":881,"marks":2642,"text":684},"0993401551ef",[],[],{"_key":2645,"_type":877,"children":2646,"markDefs":2651,"style":1775},"a4d26ca2ba89",[2647],{"_key":2648,"_type":881,"marks":2649,"text":2650},"7161fa0a6901",[],"Tips for creating display ads for developers ",[],{"_key":2653,"_type":877,"children":2654,"markDefs":2659,"style":897},"2d97e2c14c16",[2655],{"_key":2656,"_type":881,"marks":2657,"text":2658},"522ba214a728",[],"The good news is that you don’t need to do anything too drastic. Developers want you to be honest with them and prefer simple ads that convey value. Follow these tips to get started:\n\n",[],{"_key":2661,"_type":877,"children":2662,"markDefs":2667,"style":897},"0cdb860e570e",[2663],{"_key":2664,"_type":881,"marks":2665,"text":2666},"59814f007e87",[912],"1. Speak in their language",[],{"_key":2669,"_type":877,"children":2670,"markDefs":2675,"style":897},"6531ff87ea88",[2671],{"_key":2672,"_type":881,"marks":2673,"text":2674},"97a16ca530290",[],"Whatever you do, do not use buzzwords or marketing fluff. In many cases, just calling out the specific technology that you’re targeting is incredibly powerful. ",[],{"_key":2677,"_type":877,"children":2678,"markDefs":2683,"style":897},"4e8f0e5e15bc",[2679],{"_key":2680,"_type":881,"marks":2681,"text":2682},"dab28bfc8e74",[],"For example, if you’re marketing an iOS platform that’s geared towards programmers of all ages, mention the phrases “iOS” and “all skill levels” directly in your copy. When there’s a correlation between ad copy and your target audience, you can expect much stronger campaign performance.",[],{"_key":2685,"_type":877,"children":2686,"markDefs":2690,"style":897},"9f7b6c6799b0",[2687],{"_key":2688,"_type":881,"marks":2689,"text":684},"7b04108320b4",[],[],{"_key":2692,"_type":877,"children":2693,"markDefs":2698,"style":897},"109a477fae14",[2694],{"_key":2695,"_type":881,"marks":2696,"text":2697},"acc2fafe4ce7",[912],"2. Be honest and straightforward",[],{"_key":2700,"_type":877,"children":2701,"markDefs":2706,"style":897},"74c873ef92b8",[2702],{"_key":2703,"_type":881,"marks":2704,"text":2705},"db306e9f13be0",[],"Developers often feel misled by dishonest advertising campaigns. In some cases, advertisers promise much more value upfront than their platform actually provides. ",[],{"_key":2708,"_type":877,"children":2709,"markDefs":2714,"style":897},"c86f6d61210f",[2710],{"_key":2711,"_type":881,"marks":2712,"text":2713},"949a895a7976",[],"In others, they can’t find a thorough breakdown of a product’s features before signing up for a product trial. To get their attention, be as sincere as possible in your ad copy—and outline all of the facts on your landing page.",[],{"_key":2716,"_type":877,"children":2717,"markDefs":2721,"style":897},"af239215742e",[2718],{"_key":2719,"_type":881,"marks":2720,"text":684},"b106180ea719",[],[],{"_key":2723,"_type":877,"children":2724,"markDefs":2729,"style":897},"72dc319502e5",[2725],{"_key":2726,"_type":881,"marks":2727,"text":2728},"2c614ebc3600",[912],"3. Include clear and focused calls-to-action",[],{"_key":2731,"_type":877,"children":2732,"markDefs":2737,"style":897},"03634a1cb8ce",[2733],{"_key":2734,"_type":881,"marks":2735,"text":2736},"51f816e3ab460",[],"Developers are drawn to ads that have a purpose beyond selling or generating signups. When developers look at online advertisements, they want to know exactly where it will take them, what they’ll learn, and what’s in it for them before they click. ",[],{"_key":2739,"_type":877,"children":2740,"markDefs":2745,"style":897},"75df0a0a157e",[2741],{"_key":2742,"_type":881,"marks":2743,"text":2744},"ba795a20447a",[],"Use this formula to get started: Relevant question + short sentence about your platform + Try Now.",[],{"_key":2747,"_type":877,"children":2748,"markDefs":2752,"style":897},"6f22645be565",[2749],{"_key":2750,"_type":881,"marks":2751,"text":684},"bac9af69a104",[],[],{"_key":2754,"_type":877,"children":2755,"markDefs":2760,"style":897},"21bb1d1998e2",[2756],{"_key":2757,"_type":881,"marks":2758,"text":2759},"a59c668471d0",[912],"4. Keep it simple ",[],{"_key":2762,"_type":877,"children":2763,"markDefs":2768,"style":897},"dfecd38950e9",[2764],{"_key":2765,"_type":881,"marks":2766,"text":2767},"4d5c0457c0860",[],"Fancy animations and GIFs might be tempting, but developers find them annoying and distracting. Even when the copy is right on the money, developers are likely to ignore ads that make it more difficult for them to do their jobs.",[],{"_key":2770,"_type":877,"children":2771,"markDefs":2775,"style":897},"a35b06413d3e",[2772],{"_key":2773,"_type":881,"marks":2774,"text":684},"37144e78a2df",[],[],{"_key":2777,"_type":877,"children":2778,"markDefs":2783,"style":897},"fde64de2feae",[2779],{"_key":2780,"_type":881,"marks":2781,"text":2782},"5339253c5f67",[912],"5. Make ads easy to read",[],{"_key":2785,"_type":877,"children":2786,"markDefs":2791,"style":897},"7003250cd0b7",[2787],{"_key":2788,"_type":881,"marks":2789,"text":2790},"4b79e95d5b240",[],"Before you finalize your advertising creatives, take a few steps back from your computer and look at your ads again. Are they clear, and do they make you want to learn more? If the answer to either question is a resounding “no,” go back to the drawing board. ",[],{"_key":2793,"_type":877,"children":2794,"markDefs":2799,"style":897},"c0a897f927ea",[2795],{"_key":2796,"_type":881,"marks":2797,"text":2798},"c0e03f7be6b4",[],"Developers consume information online much faster than the average user, so you need to ensure that your ads grab their attention when they appear on their screens.",[],{"_key":2801,"_type":877,"children":2802,"markDefs":2806,"style":897},"e5a8db880c61",[2803],{"_key":2804,"_type":881,"marks":2805,"text":684},"5c342889741a",[],[],{"_key":2808,"_type":877,"children":2809,"markDefs":2813,"style":897},"a76e3ba30d5c",[2810],{"_key":2811,"_type":881,"marks":2812,"text":684},"ea007f13e31c",[],[],{"_key":2815,"_type":877,"children":2816,"markDefs":2820,"style":897},"d6180dc606b9",[2817],{"_key":2818,"_type":881,"marks":2819,"text":684},"dd108ccb5839",[],[],{"_key":2822,"_type":877,"children":2823,"markDefs":2828,"style":1775},"35dc94c1fdf1",[2824],{"_key":2825,"_type":881,"marks":2826,"text":2827},"ae56c7973fc30",[],"Increase conversions with effective landing pages",[],{"_key":2830,"_type":877,"children":2831,"markDefs":2836,"style":897},"7ba63ece8647",[2832],{"_key":2833,"_type":881,"marks":2834,"text":2835},"525c7bed573a0",[],"The same principles apply to your landing pages and website. Developers typically end up on a landing page when they’re searching for a solution to a problem. Make it easy for them to find and access the information they need in that moment.",[],{"_key":2838,"_type":877,"children":2839,"markDefs":2843,"style":897},"615ebd707f05",[2840],{"_key":2841,"_type":881,"marks":2842,"text":684},"ef4595149c31",[],[],{"_key":2845,"_type":877,"children":2846,"markDefs":2850,"style":897},"659372e05ce7",[2847],{"_key":2848,"_type":881,"marks":2849,"text":2666},"5a7b8ad31409",[912],[],{"_key":2852,"_type":877,"children":2853,"markDefs":2858,"style":897},"72fd741048c2",[2854],{"_key":2855,"_type":881,"marks":2856,"text":2857},"54666dc4065b0",[],"Ensure the design and messaging used on your landing page matches your banner ad creative. This helps build developer trust that you are selling legitimate products.",[],{"_key":2860,"_type":877,"children":2861,"markDefs":2865,"style":897},"cd6c5df5e592",[2862],{"_key":2863,"_type":881,"marks":2864,"text":684},"07dd7ce210b7",[],[],{"_key":2867,"_type":877,"children":2868,"markDefs":2873,"style":897},"a7886f9c1b50",[2869],{"_key":2870,"_type":881,"marks":2871,"text":2872},"c443cf5ae243",[912],"2. Clarity win",[],{"_key":2875,"_type":877,"children":2876,"markDefs":2881,"style":897},"ca15f45acbac",[2877],{"_key":2878,"_type":881,"marks":2879,"text":2880},"f07fb9c95b100",[],"Include a clear headline and description at the top of the landing page. Don’t make a user search for useful information - give it to them straight away.",[],{"_key":2883,"_type":877,"children":2884,"markDefs":2888,"style":897},"680cde4c98ed",[2885],{"_key":2886,"_type":881,"marks":2887,"text":684},"2c1961bf2e01",[],[],{"_key":2890,"_type":877,"children":2891,"markDefs":2896,"style":897},"48235ca1c76c",[2892],{"_key":2893,"_type":881,"marks":2894,"text":2895},"e1db39458d61",[912],"3. Keep it short",[],{"_key":2898,"_type":877,"children":2899,"markDefs":2904,"style":897},"52f606b8c2d7",[2900],{"_key":2901,"_type":881,"marks":2902,"text":2903},"6fe117403f560",[],"When it comes to form fields, consider only requiring a developer’s name and email address on your landing page forms.",[],{"_key":2906,"_type":877,"children":2907,"markDefs":2911,"style":897},"06382aa19c3c",[2908],{"_key":2909,"_type":881,"marks":2910,"text":684},"cfbdf33a0e9e",[],[],{"_key":2913,"_type":877,"children":2914,"markDefs":2919,"style":897},"fef1c3f34df6",[2915],{"_key":2916,"_type":881,"marks":2917,"text":2918},"212f8206fa11",[912],"4. Geek out ",[],{"_key":2921,"_type":877,"children":2922,"markDefs":2927,"style":897},"2babb7a89f14",[2923],{"_key":2924,"_type":881,"marks":2925,"text":2926},"06ff338c3c140",[],"Include an abundance of technical details, and pricing if possible. Remember, they’re researchers. Make it easy for the developer to gather all the information that would be necessary for them to drive product adoption in their organization.",[],{"_key":2929,"_type":877,"children":2930,"markDefs":2934,"style":897},"416a83c0a94a",[2931],{"_key":2932,"_type":881,"marks":2933,"text":684},"77e3b5b82b0c",[],[],{"_key":2936,"_type":877,"children":2937,"markDefs":2942,"style":897},"42194776f84e",[2938],{"_key":2939,"_type":881,"marks":2940,"text":2941},"0675fc88a54e",[912],"5. Social proof",[],{"_key":2944,"_type":877,"children":2945,"markDefs":2950,"style":897},"8112a55f2eee",[2946],{"_key":2947,"_type":881,"marks":2948,"text":2949},"fde1026a0b7e0",[],"Include honest testimonials and reviews, even an evaluation of your product versus a competitor’s product. They will be seeking this information out on review sites, blogs, forums, and social media.",[],{"_key":2952,"_type":877,"children":2953,"markDefs":2957,"style":897},"500f91dd5c5d",[2954],{"_key":2955,"_type":881,"marks":2956,"text":684},"fc2b823a42a4",[],[],{"_key":2959,"_type":877,"children":2960,"markDefs":2965,"style":897},"a21f4e1a2121",[2961],{"_key":2962,"_type":881,"marks":2963,"text":2964},"8ed62b0c7fa1",[912],"6. Provide value",[],{"_key":2967,"_type":877,"children":2968,"markDefs":2972,"style":897},"ada2e39d216e",[2969],{"_key":2970,"_type":881,"marks":2971,"text":2949},"adf4e20eb9f60",[],[],{"_key":2974,"_type":877,"children":2975,"markDefs":2979,"style":897},"1e4dd245f6a3",[2976],{"_key":2977,"_type":881,"marks":2978,"text":684},"bbb5fe92b63f",[],[],{"_key":2981,"_type":877,"children":2982,"markDefs":2987,"style":897},"8d9bfa9bf1e7",[2983],{"_key":2984,"_type":881,"marks":2985,"text":2986},"2ad64220ac92",[912],"7. Keep it secure",[],{"_key":2989,"_type":877,"children":2990,"markDefs":2995,"style":897},"3b0cbce77417",[2991],{"_key":2992,"_type":881,"marks":2993,"text":2994},"f4b5616e007a0",[],"Provide information on the security of your company and product. Developers will conduct research on your company before they download a trial. They are extremely security-conscious.",[],{"_key":2997,"_type":877,"children":2998,"markDefs":3002,"style":897},"92e1d8959496",[2999],{"_key":3000,"_type":881,"marks":3001,"text":684},"b59ab0d33fd9",[],[],{"_key":3004,"_type":1381,"elements":3005},"a94126e8b139",[3006],{"_key":3007,"_type":1385,"body":3008},"6310b1c7099e",[3009],{"_key":3010,"_type":877,"children":3011,"markDefs":3028,"style":897},"2aa603592b9f",[3012,3016,3020,3024],{"_key":3013,"_type":881,"marks":3014,"text":3015},"3a3a1989e40c0",[],"According to the 2024 Developer Survey, starting a free trial is the most common way for developers to evaluate new tools (75%). The other two most common ways of researching new tools are asking a colleague\u002Ffriend (72.5%) and visiting developer communities like Stack Overflow (61%).\n(",{"_key":3017,"_type":881,"marks":3018,"text":3019},"069bdf327546",[1012],"Source: ",{"_key":3021,"_type":881,"marks":3022,"text":1471},"c5ed9c3116da",[3023,1012],"c9f5ad6e934e",{"_key":3025,"_type":881,"marks":3026,"text":3027},"41e423867dcd",[],")",[3029],{"_key":3023,"_type":895,"href":3030},"https:\u002F\u002Fsurvey.stackoverflow.co\u002F2024\u002Fwork\u002F#4-researching-new-tools-and-technologies",{"_key":3032,"_type":877,"children":3033,"markDefs":3037,"style":897},"108b850dd5e2",[3034],{"_key":3035,"_type":881,"marks":3036,"text":684},"0aa7c819445c",[],[],{"_key":3039,"_type":877,"children":3040,"markDefs":3044,"style":897},"d13aa8919bde",[3041],{"_key":3042,"_type":881,"marks":3043,"text":684},"f5e2a9be3e4e0",[],[],{"_type":15,"current":3046},"best-practices-for-creating-ads-and-landing-pages",{"_key":3048,"_type":1161,"body":3049,"slug":3293,"title":2462},"4a677f64e1df",[3050,3058,3065,3073,3080,3088,3095,3121,3129,3137,3144,3152,3160,3167,3175,3193,3200,3208,3226,3233,3241,3259,3266,3274],{"_key":3051,"_type":877,"children":3052,"markDefs":3057,"style":897},"d25bbcedbb1c",[3053],{"_key":3054,"_type":881,"marks":3055,"text":3056},"8735643f3bea0",[],"Now that you’re equipped with a better understanding of how to approach your advertising creative, where and how can you reach developers? In the world of B2B marketing, it’s common for us to rely on popular social media platforms such as LinkedIn. The problem is that those aren’t necessarily “go-to” sites for most developers. ",[],{"_key":3059,"_type":877,"children":3060,"markDefs":3064,"style":897},"e5c8ece7a5cb",[3061],{"_key":3062,"_type":881,"marks":3063,"text":684},"4bcc91623c92",[],[],{"_key":3066,"_type":877,"children":3067,"markDefs":3072,"style":897},"2455e19bc5b3",[3068],{"_key":3069,"_type":881,"marks":3070,"text":3071},"fb714018cd97",[],"We’ve talked a lot about developers being researchers. Take this into consideration as you decide where to advertise and distribute your content too. Sites like Reddit and Stack Overflow are where developers are actively seeking answers to questions that come up as they work on a project. You can also focus your SEO and paid search efforts around keywords related to those challenges your tool or service can help a developer solve. ",[],{"_key":3074,"_type":877,"children":3075,"markDefs":3079,"style":897},"8e1c0f02b686",[3076],{"_key":3077,"_type":881,"marks":3078,"text":684},"0bb26a9c20f7",[],[],{"_key":3081,"_type":877,"children":3082,"markDefs":3087,"style":897},"d89808eb1370",[3083],{"_key":3084,"_type":881,"marks":3085,"text":3086},"842ff7997e40",[],"To engage developers, you should also consider tactics beyond just traditional banner advertising. Build on a developer’s desire to research and learn by considering podcasts, newsletters, webinars, and other tactics that will deliver the insights and information they’re seeking.",[],{"_key":3089,"_type":877,"children":3090,"markDefs":3094,"style":897},"4d65fb170cea",[3091],{"_key":3092,"_type":881,"marks":3093,"text":684},"c07f6eeea4780",[],[],{"_key":3096,"_type":1381,"elements":3097},"568cf8ba9509",[3098],{"_key":3099,"_type":1385,"body":3100},"a2fcd93b4131",[3101],{"_key":3102,"_type":877,"children":3103,"markDefs":3118,"style":897},"bf8d8a793cea",[3104,3108,3111,3115],{"_key":3105,"_type":881,"marks":3106,"text":3107},"6c0e0f14204c",[],"93% of respondents visit Stack Overflow at least multiple times per month if not multiple times per day. (",{"_key":3109,"_type":881,"marks":3110,"text":3019},"6b20d2c4f410",[1012],{"_key":3112,"_type":881,"marks":3113,"text":1471},"76569012eeab",[3114,1012],"bd7ff583f032",{"_key":3116,"_type":881,"marks":3117,"text":3027},"f2a6b88b363c",[],[3119],{"_key":3114,"_type":895,"href":3120},"https:\u002F\u002Fsurvey.stackoverflow.co\u002F2024\u002Fcommunity\u002F",{"_key":3122,"_type":877,"children":3123,"markDefs":3128,"style":1565},"12ef5d4d413f",[3124],{"_key":3125,"_type":881,"marks":3126,"text":3127},"ec5855a1107d0",[],"Reach and engage developers with Stack Overflow Advertising",[],{"_key":3130,"_type":877,"children":3131,"markDefs":3136,"style":897},"4935ed4661cb",[3132],{"_key":3133,"_type":881,"marks":3134,"text":3135},"4dc70f60f1ed0",[],"If you’re ready to get started with your next advertising campaign, lean on the experience of the largest, global technology-focused platform. Here’s how Stack Overflow Advertising can help you put your technology or service in front of the world’s largest audience of developers.",[],{"_key":3138,"_type":877,"children":3139,"markDefs":3143,"style":897},"d1a4eb75c5e4",[3140],{"_key":3141,"_type":881,"marks":3142,"text":684},"f9c14188196f",[],[],{"_key":3145,"_type":877,"children":3146,"markDefs":3151,"style":1775},"bcdd7ab883f2",[3147],{"_key":3148,"_type":881,"marks":3149,"text":3150},"6420e8b4f1bd0",[],"Highly relevant, developer-focused content",[],{"_key":3153,"_type":877,"children":3154,"markDefs":3159,"style":897},"4a2ae685438f",[3155],{"_key":3156,"_type":881,"marks":3157,"text":3158},"33752c3f2ce00",[],"Developers are our audience and our content reflects that. We only have technical questions and answers. Developers find us, even if they aren’t looking. We’ve optimized our content to make it easy for developers to find an answer, whether they start from a search engine or Stack Overflow’s home page. Developers know they can quickly get to the answer they need, discover other helpful information, and get back to work.",[],{"_key":3161,"_type":877,"children":3162,"markDefs":3166,"style":897},"d10dfd68fc90",[3163],{"_key":3164,"_type":881,"marks":3165,"text":684},"0750422e8111",[],[],{"_key":3168,"_type":877,"children":3169,"markDefs":3174,"style":1775},"d4ef51f1094b",[3170],{"_key":3171,"_type":881,"marks":3172,"text":3173},"9211853cc3620",[],"Brand safe with constant moderation and universal guidelines",[],{"_key":3176,"_type":877,"children":3177,"markDefs":3191,"style":897},"b4a4f3a59c3d",[3178,3182,3187],{"_key":3179,"_type":881,"marks":3180,"text":3181},"5c8eaf55deee0",[],"Our moderators come from and are elected by the community. They are vigilant in keeping the content relevant and the answers civil and useful. ",{"_key":3183,"_type":881,"marks":3184,"text":3186},"920327f4aaf5",[3185],"9afcd46ba189","The trust we’ve built",{"_key":3188,"_type":881,"marks":3189,"text":3190},"efbdfc64189c",[]," around relevancy and usefulness flows into our advertising as well. Universal ad guidelines protect the developer experience and create a halo of trust for the brands that advertise with us.",[3192],{"_key":3185,"_type":895,"href":1951},{"_key":3194,"_type":877,"children":3195,"markDefs":3199,"style":897},"93572a207569",[3196],{"_key":3197,"_type":881,"marks":3198,"text":684},"075369913bd2",[],[],{"_key":3201,"_type":877,"children":3202,"markDefs":3207,"style":1775},"333ed5e2ccc1",[3203],{"_key":3204,"_type":881,"marks":3205,"text":3206},"48baba10a96f0",[],"Developer-friendly advertising solutions",[],{"_key":3209,"_type":877,"children":3210,"markDefs":3224,"style":897},"7dd976382be5",[3211,3215,3220],{"_key":3212,"_type":881,"marks":3213,"text":3214},"c278e0e9c5530",[],"Reach the right developers, with the right message, and the right ad experience. We offer a ",{"_key":3216,"_type":881,"marks":3217,"text":3219},"956338fce135",[3218],"b07be5ce801d","full portfolio of advertising solutions",{"_key":3221,"_type":881,"marks":3222,"text":3223},"93efbec22f2a",[]," built with our developer community in mind. From banner advertising to content distribution, and newsletter, blog, and podcast advertising opportunities, we can help you drive brand awareness and engagement.",[3225],{"_key":3218,"_type":895,"href":1949},{"_key":3227,"_type":877,"children":3228,"markDefs":3232,"style":897},"d018ae065eeb",[3229],{"_key":3230,"_type":881,"marks":3231,"text":684},"9d1dcc4cd140",[],[],{"_key":3234,"_type":877,"children":3235,"markDefs":3240,"style":1775},"bf7c7d3b6408",[3236],{"_key":3237,"_type":881,"marks":3238,"text":3239},"4c180b4230cc0",[],"Exclusive, real interest-based targeting",[],{"_key":3242,"_type":877,"children":3243,"markDefs":3257,"style":897},"0bb2fbb9d656",[3244,3248,3253],{"_key":3245,"_type":881,"marks":3246,"text":3247},"f6d252163ca70",[],"Developers add ",{"_key":3249,"_type":881,"marks":3250,"text":3252},"3fd9f950d14e",[3251],"36053df2567b","topic tags",{"_key":3254,"_type":881,"marks":3255,"text":3256},"42d45fb0c58e",[]," to every question, self-defining the specific keywords that describe the content. These exclusive topic tags allow for real interest-based targeting to ensure you reach the right person, with the right message, at the right moment.",[3258],{"_key":3251,"_type":895,"href":1953},{"_key":3260,"_type":877,"children":3261,"markDefs":3265,"style":897},"106401b57875",[3262],{"_key":3263,"_type":881,"marks":3264,"text":684},"15f2be89a067",[],[],{"_key":3267,"_type":877,"children":3268,"markDefs":3273,"style":1775},"a995d4f240a1",[3269],{"_key":3270,"_type":881,"marks":3271,"text":3272},"b51d0dba78580",[],"Unparalleled support",[],{"_key":3275,"_type":877,"children":3276,"markDefs":3290,"style":897},"a0101d817bbd",[3277,3281,3286],{"_key":3278,"_type":881,"marks":3279,"text":3280},"e727226862e30",[],"For more than 15 years, we’ve been partners to the developer community. Rely on our expertise to tailor a media strategy that aligns with your goals. And when you need help along the way, we’ll be here. Our ",{"_key":3282,"_type":881,"marks":3283,"text":3285},"9e896d71984c",[3284],"5c8c223baa68","post-sales support",{"_key":3287,"_type":881,"marks":3288,"text":3289},"d287db9f25e2",[]," ensures seamless execution and optimization of your campaign.",[3291],{"_key":3284,"_type":895,"href":3292},"https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Fwhat-to-expect\u002F",{"_type":15,"current":3294},"reach-the-developer-community",{"_type":28,"asset":3296},{"_ref":350,"_type":31},{"_ref":1049,"_type":31},[3299],{"_key":3300,"_ref":1488,"_type":31},"5c5fd50ddbf8",{"_type":15,"current":354},{"_ref":319,"_type":31},[3304],{"_createdAt":3305,"_id":2374,"_rev":3306,"_type":3307,"_updatedAt":3305,"slug":3308,"title":3310},"2022-03-11T15:36:05Z","5hruNpCYOLH4jmW0dcDsbT","resourceType",{"_type":15,"current":3309},"article","Article",{"seoDescription":3312,"seoTitle":3313},"Marketing to developers and technologists requires a sharp, no-nonsense approach to messaging and content that’s delivered in a channel they trust.","Seven Ways to Boost Your Credibility With Developers ",[],{"_type":15,"current":375},{"_createdAt":318,"_id":319,"_rev":320,"_type":23,"_updatedAt":321,"slug":3317,"title":334},{"_type":15,"current":333},[3309],"2022-05-24T13:26:20+0000"]