[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"sanity-GKha-G4nlk4S4zOcTIdu0oZXAVHEwn9irWZTsQk9gxo":3},{"data":4,"sourceMap":-1},{"meta":5,"resource":9},{"sidebarCta":6},{"body":7,"title":8},"Subscribe to receive content covering advertising and employer branding tips and best practices.","Stay updated",{"_createdAt":10,"_id":11,"_rev":12,"_type":13,"_updatedAt":14,"body":15,"category":89,"chapters":92,"displayContents":420,"image":421,"preface":425,"product":426,"publishedAt":460,"resourceType":461,"slug":465,"subcategory":467,"title":469,"visible":420},"2024-07-25T14:14:23Z","0453868c-ef81-499e-9f4d-bfd413574f1e","2lTddaMIT7EzxXw8uvnT8S","resource","2024-07-29T09:03:28Z",[16,39,47,55,65,73,81],{"_key":17,"_type":18,"children":19,"markDefs":34,"style":38},"1f3d7936fb55","block",[20,25,30],{"_key":21,"_type":22,"marks":23,"text":24},"8d79bc9b1a790","span",[],"Developers and technologists are increasingly being given a seat at the table and forming important peer relationships with executives as they evaluate technology investments. As corporate leaders face pressure to deliver better, faster and more cost-effective products and digital experiences, they are recognizing that no one knows more about speed and agility than their tech teams. Simultaneously, there’s an almost insatiable demand for developers. Two-thirds or 61% of human resources professionals reported that finding qualified developers is their biggest recruitment challenge, according to research from CodinGame. Forbes Magazine calls developers “",{"_key":26,"_type":22,"marks":27,"text":29},"5ef3897f5f1f",[28],"f1f33a2e54d0","job market royalty",{"_key":31,"_type":22,"marks":32,"text":33},"f956458d9f0f",[],"”. 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Until about 1999, the developer role sat under the IT department, responsible for all the software purchased and used throughout a company. This created problems because the IT people were enterprise software buyers, but not software users. They didn’t know what users really wanted. ",[],{"_key":106,"_type":18,"children":107,"markDefs":111,"style":38},"a18d29f38558",[108],{"_key":109,"_type":22,"marks":110,"text":45},"97a9019a5dc9",[],[],{"_key":113,"_type":18,"children":114,"markDefs":119,"style":38},"f873eeedc322",[115],{"_key":116,"_type":22,"marks":117,"text":118},"b37cca59a302",[],"The launch of the first SaaS company, Salesforce, changed all of that, enabling business leaders to buy their own software. The subsequent rise of SaaS companies ushered in a new era of software deployments and a corresponding buying model in which software users – from both the business and technology departments – no longer had to ask IT for permission to purchase resources. 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",{"_key":151,"_type":22,"marks":152,"text":154},"342039d7e431",[153],"48c509b4012c","The U.S. Bureau of Labor Statistics",{"_key":156,"_type":22,"marks":157,"text":158},"bbdbb4e79a2d",[]," predicts that employment of software developers and other technologists will grow 22% between 2020 and 2030. These builders are in high demand and they want control over buying the tools they use to do their jobs. 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",[],{"_key":239,"_type":18,"children":240,"level":62,"listItem":63,"markDefs":245,"style":38},"4c459c9a0801",[241],{"_key":242,"_type":22,"marks":243,"text":244},"1ffbbfa407e9",[],"Who will use this technology platform and will it save the business money and resources? ",[],{"_key":247,"_type":18,"children":248,"level":62,"listItem":63,"markDefs":253,"style":38},"c1440826ddf0",[249],{"_key":250,"_type":22,"marks":251,"text":252},"a2e27dc9dacc",[],"How does this technology compare to similar products in the market? 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",[],{"_key":286,"_type":18,"children":287,"level":62,"listItem":63,"markDefs":292,"style":38},"6c217e781f26",[288],{"_key":289,"_type":22,"marks":290,"text":291},"717fbbd82d7f",[],"Developers understand the difference between a must-have and a nice-to-have technology product. ",[],{"_key":294,"_type":18,"children":295,"level":62,"listItem":63,"markDefs":300,"style":38},"978e9684034e",[296],{"_key":297,"_type":22,"marks":298,"text":299},"d9a92e52c3ee",[],"Developers can assess a technology provider's ability to cater to their industry, providing valuable input to a decision-maker. The development team’s preference may be more expensive but results in a net cost and time savings. ",[],{"_key":302,"_type":18,"children":303,"level":62,"listItem":63,"markDefs":308,"style":38},"6a744bbaf17e",[304],{"_key":305,"_type":22,"marks":306,"text":307},"1ed66b163305",[],"Developers uniquely understand both the product landscape and their own companies’ needs.",[],{"_key":310,"_type":18,"children":311,"markDefs":315,"style":38},"064e934e8e0f",[312],{"_key":313,"_type":22,"marks":314,"text":45},"aefa45e82f5b",[],[],{"_key":317,"_type":318,"elements":319},"b6ad8015f0ea","spotlight",[320],{"_key":321,"_type":322,"body":323,"icon":343},"64db15a1558f","element",[324],{"_key":325,"_type":18,"children":326,"markDefs":340,"style":38},"d94391ad4095",[327,331,336],{"_key":328,"_type":22,"marks":329,"text":330},"05f03b0dacb40",[],"62% of respondents have influence over technology purchases at their organization. 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They are proactively building communities of developers, users, customers and partners that can collaborate on projects that offer a common interest, with an eye toward selling to these audiences. ",[368],{"_key":361,"_type":36,"href":369},"https:\u002F\u002Fblogs.idc.com\u002F2020\u002F08\u002F31\u002Fdevelopers-driving-the-future-of-digital-innovation\u002F",{"_key":371,"_type":18,"children":372,"markDefs":376,"style":38},"b8017ffd9303",[373],{"_key":374,"_type":22,"marks":375,"text":45},"a2e4a9c70030",[],[],{"_key":378,"_type":18,"children":379,"markDefs":384,"style":38},"7aca6df6049e",[380],{"_key":381,"_type":22,"marks":382,"text":383},"aed11cc789b7",[],"Technology companies are not the only ones building such robust developer resources. Huge corporations in the financial services, automotive, and pharmaceutical sectors – from JP Morgan Chase to General Motors and Johnson & Johnson – are recognizing that software is becoming a tool that increases their competitiveness and can open entirely new revenue streams.",[],{"_key":386,"_type":18,"children":387,"markDefs":391,"style":38},"9fa5598ec537",[388],{"_key":389,"_type":22,"marks":390,"text":45},"ace622466999",[],[],{"_key":393,"_type":318,"elements":394},"1ac7b612fae6",[395],{"_key":396,"_type":322,"body":397,"icon":343},"8a9485bacc45",[398],{"_key":399,"_type":18,"children":400,"markDefs":414,"style":38},"8ed56cacd60c",[401,405,410],{"_key":402,"_type":22,"marks":403,"text":404},"7c17c9c787ab0",[],"According to the ",{"_key":406,"_type":22,"marks":407,"text":409},"cb4353655711",[408],"afa12aac46ae","2024 Developer Survey",{"_key":411,"_type":22,"marks":412,"text":413},"339e53d469eb",[],", 61% of developers turn to communities like Stack Overflow to research new technologies.",[415],{"_key":408,"_type":36,"href":187},[],{"_type":137,"current":418},"embrace-developer-community","Large Corporations Are Embracing the Developer Community…And You Can, Too",true,{"_type":422,"asset":423},"image",{"_ref":424,"_type":91},"image-27b1e2058670c0e256e44906cce3776b04c151f1-455x168-png","Large and small corporations are recognizing the skills and talent that developers bring to the table. 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