[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"sanity-4ttOgpojfDV-BN6lW--oj5kJSuM4YO9jWwyCWJD-gRY":3,"sanity-sjK-JMgJSdIhAUWot2x-Ui2DckNa37oBXkgb1uKdlLQ":2568},{"data":4,"sourceMap":-1},{"meta":5,"resource":868},{"navigation":6,"sidebarCta":865},[7,204,307,432,610],{"category":8,"children":18},{"_createdAt":9,"_id":10,"_rev":11,"_type":12,"_updatedAt":13,"slug":14,"title":17},"2024-01-29T13:41:50Z","7833abe2-df00-4634-9de4-e210c6256b3c","CKLvjDzSjGuc68hXfHomoL","resourceCategory","2024-02-14T13:01:31Z",{"_type":15,"current":16},"slug","product-guides-insights","Product guides & insights",[19,76,140],{"_createdAt":20,"_id":21,"_rev":22,"_type":23,"_updatedAt":24,"resources":25,"slug":75,"title":40},"2024-01-29T13:08:58Z","659f85ac-d180-4d3b-994f-d1d6dd3ec6b7","CKLvjDzSjGuc68hXfHomuX","resourceSubcategory","2024-02-14T13:01:37Z",[26,42,53,64],{"image":27,"link":32,"preface":33,"publishedAt":34,"slug":35,"subcategory":37,"title":41},{"_type":28,"asset":29},"image",{"_ref":30,"_type":31},"image-5428426a61370859dfbd48b709b31efe86668581-1200x630-png","reference",null,"At Stack Overflow, we keep the millions of developers and technologists who visit our sites each month at our center—and don’t take that responsibility lightly. ","2022-11-14T15:48:15.816Z",{"_type":15,"current":36},"brand-safe",{"_createdAt":20,"_id":21,"_rev":22,"_type":23,"_updatedAt":24,"slug":38,"title":40},{"_type":15,"current":39},"product-overview","Product overview","Why you can rely on Stack Overflow for brand safe advertising ",{"image":43,"link":32,"preface":46,"publishedAt":47,"slug":48,"subcategory":50,"title":52},{"_type":28,"asset":44},{"_ref":45,"_type":31},"image-5f13a44151b73583e2e51dd7be1034232f5afab5-1200x628-png","In employer branding, banner ads can raise the profile of your company, create awareness of your job openings and company culture, and showcase your employee value proposition.","2022-05-04T15:21:19+0000",{"_type":15,"current":49},"guide-to-effective-banner-ads-in-employment-branding",{"_createdAt":20,"_id":21,"_rev":22,"_type":23,"_updatedAt":24,"slug":51,"title":40},{"_type":15,"current":39},"Guide to effective banner ads in employer branding ",{"image":54,"link":32,"preface":57,"publishedAt":58,"slug":59,"subcategory":61,"title":63},{"_type":28,"asset":55},{"_ref":56,"_type":31},"image-e2221eac9544c5382afb7d78c4021c8b182653f7-1200x630-png","Exclusive, real interest-based targeting for your banner advertising campaign.","2022-02-10T02:40:00.000Z",{"_type":15,"current":60},"topic-tag-targeting",{"_createdAt":20,"_id":21,"_rev":22,"_type":23,"_updatedAt":24,"slug":62,"title":40},{"_type":15,"current":39},"What is topic tag targeting on Stack Overflow? ",{"image":65,"link":32,"preface":68,"publishedAt":69,"slug":70,"subcategory":72,"title":74},{"_type":28,"asset":66},{"_ref":67,"_type":31},"image-ddf85ff024c8560040b460647cc8c87e09719d06-2400x1260-png","Reach millions of developers and technologists. Advertise your technology or service on Stack Overflow and our tech-focused Stack Exchange sites.","2021-03-19T14:31:24+0000",{"_type":15,"current":71},"banner-advertising",{"_createdAt":20,"_id":21,"_rev":22,"_type":23,"_updatedAt":24,"slug":73,"title":40},{"_type":15,"current":39},"Banner advertising",{"_type":15,"current":39},{"_createdAt":77,"_id":78,"_rev":79,"_type":23,"_updatedAt":80,"resources":81,"slug":139,"title":93},"2024-01-29T13:09:21Z","7fdf0863-5430-4192-868d-2b7f41880379","CKLvjDzSjGuc68hXfHon2n","2024-02-14T13:01:40Z",[82,95,106,117,128],{"image":83,"link":32,"preface":86,"publishedAt":87,"slug":88,"subcategory":90,"title":94},{"_type":28,"asset":84},{"_ref":85,"_type":31},"image-8d04a8e25f51a91ffc2862ef8457f38267e54b11-2400x1260-png","At Stack Overflow, we understand developers. And we can help agencies better understand and reach developers,","2022-02-10T02:12:00.000Z",{"_type":15,"current":89},"how-digital-media-agencies-can-leverage-stack-overflow-to-reach-developers",{"_createdAt":77,"_id":78,"_rev":79,"_type":23,"_updatedAt":80,"slug":91,"title":93},{"_type":15,"current":92},"use-cases-r&r","Use cases","How digital media agencies can leverage Stack Overflow to reach developers",{"image":96,"link":32,"preface":99,"publishedAt":100,"slug":101,"subcategory":103,"title":105},{"_type":28,"asset":97},{"_ref":98,"_type":31},"image-c0bc4f358f6fe0b6338fc6a70a3511a45c47592d-1200x630-png","How do you break through the noise and make your product stand out in a crowded marketplace? ","2022-02-08T03:01:00.000Z",{"_type":15,"current":102},"how-stack-overflow-advertising-can-support-new-product-launches",{"_createdAt":77,"_id":78,"_rev":79,"_type":23,"_updatedAt":80,"slug":104,"title":93},{"_type":15,"current":92},"I’m launching a new technology product or service. How does Stack Overflow fit in my go-to-market plan?",{"image":107,"link":32,"preface":110,"publishedAt":111,"slug":112,"subcategory":114,"title":116},{"_type":28,"asset":108},{"_ref":109,"_type":31},"image-19bd811c2d48278f62871f2bedb67e91e30c25c1-1200x630-png","Learn how Stack Overflow can support growth marketers with a full portfolio of advertising solutions designed for the developer and technical community.","2021-01-27T18:40:45+0000",{"_type":15,"current":113},"stack-overflow-advertising-for-digital-growth-marketing",{"_createdAt":77,"_id":78,"_rev":79,"_type":23,"_updatedAt":80,"slug":115,"title":93},{"_type":15,"current":92},"I’m in digital or growth marketing. How can Stack Overflow benefit my digital advertising strategy?",{"image":118,"link":32,"preface":121,"publishedAt":122,"slug":123,"subcategory":125,"title":127},{"_type":28,"asset":119},{"_ref":120,"_type":31},"image-6605ac9444486e8b850a57ae18856bd1caa9e1f4-1200x630-png","Learn how Stack Overflow can support product marketers with a full portfolio of advertising solutions designed for the developer and technical community.","2021-01-26T19:30:41+0000",{"_type":15,"current":124},"what-product-marketers-can-learn-from-stack-overflow",{"_createdAt":77,"_id":78,"_rev":79,"_type":23,"_updatedAt":80,"slug":126,"title":93},{"_type":15,"current":92},"I’m a product marketer. Can Stack Overflow help me reach and engage developers interested in our technology?",{"image":129,"link":32,"preface":132,"publishedAt":133,"slug":134,"subcategory":136,"title":138},{"_type":28,"asset":130},{"_ref":131,"_type":31},"image-3355914b022880a76c5770db9568e9fb856abf89-1200x630-png","Learn how Stack Overflow can support field marketers with a full portfolio of advertising solutions designed for the developer and technical community.","2021-01-25T22:13:13+0000",{"_type":15,"current":135},"how-can-stack-overflow-advertising-support-regional-field-marketing",{"_createdAt":77,"_id":78,"_rev":79,"_type":23,"_updatedAt":80,"slug":137,"title":93},{"_type":15,"current":92},"I’m a field marketer. How can Stack Overflow Advertising support my regional marketing initiatives?",{"_type":15,"current":92},{"_createdAt":141,"_id":142,"_rev":143,"_type":23,"_updatedAt":144,"resources":145,"slug":203,"title":157},"2024-01-29T13:09:34Z","a2597095-2749-46cc-95fc-92f0e90569c3","CKLvjDzSjGuc68hXfHon8z","2024-02-14T13:01:44Z",[146,159,170,181,192],{"image":147,"link":32,"preface":150,"publishedAt":151,"slug":152,"subcategory":154,"title":158},{"_type":28,"asset":148},{"_ref":149,"_type":31},"image-1b8e4ec2c9b23775812b9015de86451ae5cc1f05-2400x1360-png","In this article, we’ll explore how four prominent players in the blockchain and cryptocurrency industry used Stack Overflow Advertising solutions to expand brand awareness and increase developer engagement. ","2025-01-06T16:39:25.132Z",{"_type":15,"current":153},"blockchain-players-increase-engagement",{"_createdAt":141,"_id":142,"_rev":143,"_type":23,"_updatedAt":144,"slug":155,"title":157},{"_type":15,"current":156},"customer-stories","Customer stories","Four global blockchain players increase engagement among niche developer audience",{"image":160,"link":32,"preface":163,"publishedAt":164,"slug":165,"subcategory":167,"title":169},{"_type":28,"asset":161},{"_ref":162,"_type":31},"image-3b9597f0dde8d2c6ed8eef5e8b4f082ca6103cec-2400x1360-png","To get top-of-mind awareness, six leading cloud service providers used Stack Overflow Advertising solutions to make sure when a developer sought out cloud services, their names were fresh on developers’ minds.","2025-01-06T16:23:43.548Z",{"_type":15,"current":166},"cloud-service-providers-leverage-stack-overflow-advertising",{"_createdAt":141,"_id":142,"_rev":143,"_type":23,"_updatedAt":144,"slug":168,"title":157},{"_type":15,"current":156},"Six leading cloud service providers leverage Stack Overflow Advertising to connect with developers",{"image":171,"link":32,"preface":174,"publishedAt":175,"slug":176,"subcategory":178,"title":180},{"_type":28,"asset":172},{"_ref":173,"_type":31},"image-5a15c81ce673f02c25b1dd8eb5e2eeeb41041ce4-2400x1260-png","Founded in 2019, FINN is a monthly car subscription company based in Germany with the mission to build the world’s most popular car subscription platform and make mobility fun and sustainable.\n","2023-01-03T14:49:42.370Z",{"_type":15,"current":177},"employer-branding-solution-finn-case-study",{"_createdAt":141,"_id":142,"_rev":143,"_type":23,"_updatedAt":144,"slug":179,"title":157},{"_type":15,"current":156},"How employer branding is helping FINN close its diversity gap with technical talent",{"image":182,"link":32,"preface":185,"publishedAt":186,"slug":187,"subcategory":189,"title":191},{"_type":28,"asset":183},{"_ref":184,"_type":31},"image-fdb3e99db49a075dc5cea9459fff6097ca4acbe2-1002x451-jpg","If you want to get your company brand noticed, why not get a little adventurous?","2022-02-08T15:51:18+0000",{"_type":15,"current":188},"attracting-developers-with-a-company-brand-that-slays",{"_createdAt":141,"_id":142,"_rev":143,"_type":23,"_updatedAt":144,"slug":190,"title":157},{"_type":15,"current":156},"Attracting developers with a company brand that slays",{"image":193,"link":32,"preface":196,"publishedAt":197,"slug":198,"subcategory":200,"title":202},{"_type":28,"asset":194},{"_ref":195,"_type":31},"image-dfb165d306a2a2ece66dea13b3a70edbfc084cfd-1200x630-png","Twilio sees traffic to technical content more than double with Direct to Developer advertising solution.","2021-08-17T17:14:50+0000",{"_type":15,"current":199},"case-study-twilio",{"_createdAt":141,"_id":142,"_rev":143,"_type":23,"_updatedAt":144,"slug":201,"title":157},{"_type":15,"current":156},"Twilio: Getting developers’ attention the right way",{"_type":15,"current":156},{"category":205,"children":213},{"_createdAt":206,"_id":207,"_rev":208,"_type":12,"_updatedAt":209,"slug":210,"title":212},"2024-01-29T13:43:59Z","a460982f-1012-47ab-a7b6-82cbfee426c9","CKLvjDzSjGuc68hXfHonmD","2024-02-14T13:01:56Z",{"_type":15,"current":211},"community-insights","Community insights",[214,276],{"_createdAt":215,"_id":216,"_rev":217,"_type":23,"_updatedAt":218,"resources":219,"slug":275,"title":231},"2024-01-29T13:08:29Z","0eceea0f-10ef-4085-a462-b727eb9a43ea","ejz6Pq3OnBuSEtH3Snc9KY","2024-02-06T12:24:09Z",[220,233,244,255,265],{"image":221,"link":32,"preface":224,"publishedAt":225,"slug":226,"subcategory":228,"title":232},{"_type":28,"asset":222},{"_ref":223,"_type":31},"image-6bd6cff18fe3905b52f7eacbeb9cfc2ca45ca9c6-455x168-png","Explore six key insights from the Stack Overflow Developer Survey and learn how you can use these learnings to inform your talent attraction and retention strategies.","2024-07-18T09:10:38.293Z",{"_type":15,"current":227},"stack-overflow-developer-survey-for-employer-branding",{"_createdAt":215,"_id":216,"_rev":217,"_type":23,"_updatedAt":218,"slug":229,"title":231},{"_type":15,"current":230},"developer-survey","Developer Survey","Insights to Impact: 6 Takeaways from the Stack Overflow Developer Survey for Employer Branding Teams",{"image":234,"link":32,"preface":237,"publishedAt":238,"slug":239,"subcategory":241,"title":243},{"_type":28,"asset":235},{"_ref":236,"_type":31},"image-efb62d91ba4c64f32903df64aa00747a5e5ec7cb-455x168-png","Explore six key insights from the Stack Overflow Developer Survey and learn how you can use these learnings to inform your marketing and advertising strategies.","2024-07-18T08:47:59.069Z",{"_type":15,"current":240},"stack-overflow-developer-survey-for-b2b-tech-marketers",{"_createdAt":215,"_id":216,"_rev":217,"_type":23,"_updatedAt":218,"slug":242,"title":231},{"_type":15,"current":230},"Insights to Impact: 6 Takeaways from the Stack Overflow Developer Survey for B2B Tech Marketers",{"image":245,"link":32,"preface":248,"publishedAt":249,"slug":250,"subcategory":252,"title":254},{"_type":28,"asset":246},{"_ref":247,"_type":31},"image-44790bc10efe9c7024042dc5496f496392869f17-1200x628-png","Explore five key insights from the Stack Overflow Developer Survey and learn how you can use these learnings to inform your talent attraction and retention strategies.","2023-08-30T16:18:15.530Z",{"_type":15,"current":251},"insights-to-impact-5-takeaways-from-the-stack-overflow-developer-survey-for-employer-branding-ebook",{"_createdAt":215,"_id":216,"_rev":217,"_type":23,"_updatedAt":218,"slug":253,"title":231},{"_type":15,"current":230},"Insights to impact: 5 takeaways from the Stack Overflow Developer Survey for employer branding teams",{"image":256,"link":32,"preface":258,"publishedAt":259,"slug":260,"subcategory":262,"title":264},{"_type":28,"asset":257},{"_ref":85,"_type":31},"Developers have been gaining more power within all types of organizations and the occupation is still growing faster than ever.","2023-07-21T19:14:00.000Z",{"_type":15,"current":261},"discover-how-developers-are-gaining-influence-on-technology-purchases",{"_createdAt":215,"_id":216,"_rev":217,"_type":23,"_updatedAt":218,"slug":263,"title":231},{"_type":15,"current":230},"Discover how developers are gaining influence on technology purchases",{"image":266,"link":32,"preface":268,"publishedAt":269,"slug":270,"subcategory":272,"title":274},{"_type":28,"asset":267},{"_ref":236,"_type":31},"Explore five key insights from the Stack Overflow Developer Survey and learn how you can use these learnings to inform your marketing and advertising strategies.","2022-02-07T13:14:00.000Z",{"_type":15,"current":271},"insights-to-impact-for-b2b-tech-marketers",{"_createdAt":215,"_id":216,"_rev":217,"_type":23,"_updatedAt":218,"slug":273,"title":231},{"_type":15,"current":230},"Insights to impact: 5 takeaways from the Stack Overflow Developer Survey for B2B tech marketers",{"_type":15,"current":230},{"_createdAt":277,"_id":278,"_rev":279,"_type":23,"_updatedAt":280,"resources":281,"slug":306,"title":293},"2024-01-29T13:08:40Z","96254220-2ac0-4959-ac87-8c6d3920eac8","ejz6Pq3OnBuSEtH3SncBGz","2024-02-06T12:24:25Z",[282,295],{"image":283,"link":32,"preface":286,"publishedAt":287,"slug":288,"subcategory":290,"title":294},{"_type":28,"asset":284},{"_ref":285,"_type":31},"image-0eefa2538a5c45a697bf93f39120acfda4403a77-2400x1256-png","Both new tech talent and late-career developers are both more likely to be looking.","2023-10-26T14:12:51.253Z",{"_type":15,"current":289},"hopping-instead-of-hustling-survey-tells-us-how-developers-are-taking-care-of-business",{"_createdAt":277,"_id":278,"_rev":279,"_type":23,"_updatedAt":280,"slug":291,"title":293},{"_type":15,"current":292},"pulse-survey","Pulse Survey","Hopping instead of hustling: Survey tells us how developers are taking care of business",{"image":296,"link":32,"preface":299,"publishedAt":300,"slug":301,"subcategory":303,"title":305},{"_type":28,"asset":297},{"_ref":298,"_type":31},"image-362d69ee6278c1285c81257d9c1b22b92cce3c11-2400x1256-png","Money gets people to leave their jobs, but it won't always make them stay.","2022-12-19T11:37:24.313Z",{"_type":15,"current":302},"the-latest-survey-results-from-stack-overflow-knows",{"_createdAt":277,"_id":278,"_rev":279,"_type":23,"_updatedAt":280,"slug":304,"title":293},{"_type":15,"current":292},"Job insights from the tech community: The latest survey results from Stack Overflow Knows ",{"_type":15,"current":292},{"category":308,"children":316},{"_createdAt":309,"_id":310,"_rev":311,"_type":12,"_updatedAt":312,"slug":313,"title":315},"2024-02-07T12:58:39Z","718afd1d-6be3-4868-a82c-a072618a5fcb","CKLvjDzSjGuc68hXfHonwX","2024-02-14T13:02:09Z",{"_type":15,"current":314},"advertising-best-practices","Advertising best practices",[317,380],{"_createdAt":318,"_id":319,"_rev":320,"_type":23,"_updatedAt":321,"resources":322,"slug":379,"title":334},"2024-01-29T13:07:31Z","d59eea0e-db4c-4f37-a56d-fe3d42e7a4ff","QMf1psCXOE0GYjKrb9CRMo","2024-02-14T13:02:15Z",[323,336,347,358,369],{"image":324,"link":32,"preface":327,"publishedAt":328,"slug":329,"subcategory":331,"title":335},{"_type":28,"asset":325},{"_ref":326,"_type":31},"image-27b1e2058670c0e256e44906cce3776b04c151f1-455x168-png","Large and small corporations are recognizing the skills and talent that developers bring to the table. Companies that can engage and influence developers with valuable tools and solutions are well-positioned for success.","2024-07-25T14:12:21.971Z",{"_type":15,"current":330},"seat-at-the-table-developers",{"_createdAt":318,"_id":319,"_rev":320,"_type":23,"_updatedAt":321,"slug":332,"title":334},{"_type":15,"current":333},"developer-advertising-strategy","Developer advertising strategy","A Seat at the Table:  How Developers Are Influencing Technology Purchases",{"image":337,"link":32,"preface":340,"publishedAt":341,"slug":342,"subcategory":344,"title":346},{"_type":28,"asset":338},{"_ref":339,"_type":31},"image-98577c98b0f9df790033255eb7ecc68d7ed62599-1200x630-png","Learn about the implications of third-party cookie deprecation and explore potential solutions to thrive in a cookieless world.","2024-05-22T13:05:00.000Z",{"_type":15,"current":343},"world-without-cookies",{"_createdAt":318,"_id":319,"_rev":320,"_type":23,"_updatedAt":321,"slug":345,"title":334},{"_type":15,"current":333},"A world without cookies",{"image":348,"link":32,"preface":351,"publishedAt":352,"slug":353,"subcategory":355,"title":357},{"_type":28,"asset":349},{"_ref":350,"_type":31},"image-ac0cb4c848bb43a028fd579623022984fa94f337-1200x630-png","How are you supposed to market to an audience that isn’t particularly fond of...marketing?","2024-03-27T15:07:06.237Z",{"_type":15,"current":354},"advertising-to-the-developer-and-tech-community",{"_createdAt":318,"_id":319,"_rev":320,"_type":23,"_updatedAt":321,"slug":356,"title":334},{"_type":15,"current":333},"Advertising to the developer & tech community: a how-to guide for B2B marketers",{"image":359,"link":32,"preface":362,"publishedAt":363,"slug":364,"subcategory":366,"title":368},{"_type":28,"asset":360},{"_ref":361,"_type":31},"image-f80bd4b06e44cb622afacbeb60841b38dc47e0f0-1200x630-png","Every stage in the product life cycle offers opportunities to experiment and improve your marketing plan. ","2024-03-14T11:28:20.084Z",{"_type":15,"current":365},"beyond-the-product-launch",{"_createdAt":318,"_id":319,"_rev":320,"_type":23,"_updatedAt":321,"slug":367,"title":334},{"_type":15,"current":333},"Beyond the product launch: How to reach customers at every stage of the software product life cycle",{"image":370,"link":32,"preface":372,"publishedAt":373,"slug":374,"subcategory":376,"title":378},{"_type":28,"asset":371},{"_ref":85,"_type":31},"Explore different ways to boost credibility and create a marketing program that resonates with developers.","2022-05-18T20:28:19+0000",{"_type":15,"current":375},"seven-ways-to-boost-your-credibility-with-developers",{"_createdAt":318,"_id":319,"_rev":320,"_type":23,"_updatedAt":321,"slug":377,"title":334},{"_type":15,"current":333},"Seven ways to boost your credibility with developers ",{"_type":15,"current":333},{"_createdAt":381,"_id":382,"_rev":383,"_type":23,"_updatedAt":384,"resources":385,"slug":431,"title":397},"2024-01-29T13:07:45Z","17390ff0-9a79-4f24-a9e2-bf557b97f522","CKLvjDzSjGuc68hXfHooHB","2024-02-14T13:02:19Z",[386,399,409,420],{"image":387,"link":32,"preface":390,"publishedAt":391,"slug":392,"subcategory":394,"title":398},{"_type":28,"asset":388},{"_ref":389,"_type":31},"image-6a3457485d8db86efce0e5f4b0b16cf2f90e5714-1200x630-png","Explore creative ways for measuring campaign success.","2024-05-20T11:33:18.608Z",{"_type":15,"current":393},"creative-measurement-tests",{"_createdAt":381,"_id":382,"_rev":383,"_type":23,"_updatedAt":384,"slug":395,"title":397},{"_type":15,"current":396},"practical-campaign-tips","Practical campaign tips","Creative measurement tests",{"image":400,"link":32,"preface":402,"publishedAt":403,"slug":404,"subcategory":406,"title":408},{"_type":28,"asset":401},{"_ref":85,"_type":31},"A customer-focused mindset is important for marketing to developers, who tend to be skeptical of traditional marketing campaign messaging. ","2022-02-11T02:06:00.000Z",{"_type":15,"current":405},"fuel-your-b2b-strategy-with-customerfirst-approach",{"_createdAt":381,"_id":382,"_rev":383,"_type":23,"_updatedAt":384,"slug":407,"title":397},{"_type":15,"current":396},"Fuel your B2B strategy with a customer-first approach",{"image":410,"link":32,"preface":413,"publishedAt":414,"slug":415,"subcategory":417,"title":419},{"_type":28,"asset":411},{"_ref":412,"_type":31},"image-cdef10be5089a0549f4e9bc36d4b4e02e73c7314-1200x630-png","Engage developers with marketing campaigns that build trust and deliver concrete value.","2022-02-10T14:56:00.000Z",{"_type":15,"current":416},"five-keys-to-creating-ads-for-developers",{"_createdAt":381,"_id":382,"_rev":383,"_type":23,"_updatedAt":384,"slug":418,"title":397},{"_type":15,"current":396},"5 keys to creating ads for developers",{"image":421,"link":32,"preface":424,"publishedAt":425,"slug":426,"subcategory":428,"title":430},{"_type":28,"asset":422},{"_ref":423,"_type":31},"image-cd198c5ad85c80ff6c329d59f595a975fff54afe-1200x630-png","Learn more behavioral and contextual targeting.","2021-01-25T15:54:46+0000",{"_type":15,"current":427},"the-difference-between-contextual-behavioral-targeting",{"_createdAt":381,"_id":382,"_rev":383,"_type":23,"_updatedAt":384,"slug":429,"title":397},{"_type":15,"current":396},"Targeting basics: the difference between contextual and behavioral targeting",{"_type":15,"current":396},{"category":433,"children":444},{"_createdAt":434,"_id":435,"_rev":436,"_system":437,"_type":12,"_updatedAt":440,"slug":441,"title":443},"2024-01-29T13:19:16Z","60fc7e85-81d5-4805-ae96-6aa5a32480cb","if9jFlIXVDbTYnwneSparh",{"base":438},{"id":435,"rev":439},"gYX0kg9dnK7EiG2WBdAPx2","2025-10-13T14:32:22Z",{"_type":15,"current":442},"talent-best-practices","Talent best practices ",[445,549],{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"resources":450,"slug":548,"title":462},"2024-01-29T13:07:57Z","e367a1f3-5510-4292-a7fa-9040c4f16b7c","QMf1psCXOE0GYjKrb9CRnJ","2024-02-14T13:02:31Z",[451,464,475,486,496,506,516,526,537],{"image":452,"link":32,"preface":455,"publishedAt":456,"slug":457,"subcategory":459,"title":463},{"_type":28,"asset":453},{"_ref":454,"_type":31},"image-7eb8bc5c4a6817302e32263a631e22d8f2804504-1200x630-png","Employer branding is the most effective way to not only build relationships with candidates for hard-to-fill positions, but also engage with a larger audience of future tech talent.","2023-03-21T23:33:13.388Z",{"_type":15,"current":458},"how-employer-branding-can-widen-your-talent-pool-of-developers-and-technologists",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":460,"title":462},{"_type":15,"current":461},"employer-branding-strategy","Employer branding strategy","How employer branding can widen your talent pool of developers and technologists",{"image":465,"link":32,"preface":468,"publishedAt":469,"slug":470,"subcategory":472,"title":474},{"_type":28,"asset":466},{"_ref":467,"_type":31},"image-e445b7e8b8a3eacf6ef6b155094509ae251fe9b0-2400x1260-png","In order to capture the attention of top tech talent, you must showcase your employer brand.","2023-01-29T14:06:00.000Z",{"_type":15,"current":471},"why-authentic-storytelling-is-crucial-for-your-employer-brand",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":473,"title":462},{"_type":15,"current":461},"Why authentic storytelling is crucial for your employer brand",{"image":476,"link":32,"preface":479,"publishedAt":480,"slug":481,"subcategory":483,"title":485},{"_type":28,"asset":477},{"_ref":478,"_type":31},"image-254ccff15ad8517532af94cfda1769f50bc466d5-2402x854-png","Discover the five keys to creating online ads that resonate with developers.","2023-01-29T14:03:00.000Z",{"_type":15,"current":482},"5-keys-to-creating-ads-for-devs",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":484,"title":462},{"_type":15,"current":461},"5 keys to creating ads for developers, a how-to guide for employer branding teams",{"image":487,"link":32,"preface":489,"publishedAt":490,"slug":491,"subcategory":493,"title":495},{"_type":28,"asset":488},{"_ref":454,"_type":31},"Employer brand storytelling is a crucial component of attracting and retaining top tech talent. ","2023-01-29T13:54:00.000Z",{"_type":15,"current":492},"create-your-companys-authentic-story",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":494,"title":462},{"_type":15,"current":461},"Create your company’s authentic story: a how-to-guide for employer branding teams",{"image":497,"link":32,"preface":499,"publishedAt":500,"slug":501,"subcategory":503,"title":505},{"_type":28,"asset":498},{"_ref":45,"_type":31},"Dive into the top 7 best practices for developing successful employer branding.","2022-06-08T12:02:10.734Z",{"_type":15,"current":502},"top-7-employer-branding-best-practices",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":504,"title":462},{"_type":15,"current":461},"Top 7 employer branding best practices",{"image":507,"link":32,"preface":509,"publishedAt":510,"slug":511,"subcategory":513,"title":515},{"_type":28,"asset":508},{"_ref":45,"_type":31},"Start by creating your ideal candidate persona","2022-05-04T11:14:02+0000",{"_type":15,"current":512},"how-to-start-your-employer-brand-journey",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":514,"title":462},{"_type":15,"current":461},"How to start your employer brand journey",{"image":517,"link":32,"preface":519,"publishedAt":520,"slug":521,"subcategory":523,"title":525},{"_type":28,"asset":518},{"_ref":45,"_type":31},"Alex Her, Global Employer Branding Lead at GoDaddy and employer branding expert, speaks about why investing in employer branding is crucial to get quality candidates in the pipeline.","2022-03-25T16:24:42+0000",{"_type":15,"current":522},"why-employer-branding-is-crucialin-todays-hiring-landscape",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":524,"title":462},{"_type":15,"current":461},"Why employer branding is crucial in today’s hiring landscape",{"image":527,"link":32,"preface":530,"publishedAt":531,"slug":532,"subcategory":534,"title":536},{"_type":28,"asset":528},{"_ref":529,"_type":31},"image-c11d2cc17838fcf43f2e977e364666546031bd9d-2400x1260-png","Managing your employer brand is how you control (most of) the information that is out there about your company, your messaging, and the perception of your company. There are some aspects of your employer brand that are in your hands, and some that are not. ","2022-03-16T12:03:11+0000",{"_type":15,"current":533},"managing-your-employer-brand-and-removing-barriers",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":535,"title":462},{"_type":15,"current":461},"Managing your employer brand and removing barriers to recruiting",{"image":538,"link":32,"preface":541,"publishedAt":542,"slug":543,"subcategory":545,"title":547},{"_type":28,"asset":539},{"_ref":540,"_type":31},"image-5c9c8741432dfb3f44511fabb973e93c6f26331e-1200x630-png","A strong employer brand has a significant impact on the success of recruiting teams. When candidates have a positive impression of your company, your recruiting team doesn’t have to work as hard to attract them or move them through your hiring funnel, you spend less on job ads and third-party recruiters, and you see improvement in engagement and retention in the long term.","2022-02-04T20:19:04+0000",{"_type":15,"current":544},"measuring-the-success-of-employer-branding",{"_createdAt":446,"_id":447,"_rev":448,"_type":23,"_updatedAt":449,"slug":546,"title":462},{"_type":15,"current":461},"Measuring the success of employer branding",{"_type":15,"current":461},{"_createdAt":550,"_id":551,"_rev":552,"_type":23,"_updatedAt":553,"resources":554,"slug":609,"title":566},"2024-01-29T13:08:15Z","cc7d3109-2385-4570-bbf7-3ff9d9c64c75","gYX0kg9dnK7EiG2WBbeoP6","2024-08-01T16:02:07Z",[555,568,578,588,599],{"image":556,"link":32,"preface":559,"publishedAt":560,"slug":561,"subcategory":563,"title":567},{"_type":28,"asset":557},{"_ref":558,"_type":31},"image-23293339122e35d4bea913edce83bdcdf6bd2cb7-2400x1260-png","Employee testimonials play a crucial role in both attracting and retaining the right tech talent.","2023-02-06T21:01:40.799Z",{"_type":15,"current":562},"guide-to-creating-employee-testimonials-for-tech-talent",{"_createdAt":550,"_id":551,"_rev":552,"_type":23,"_updatedAt":553,"slug":564,"title":566},{"_type":15,"current":565},"recruiting-rr","Recruiting","Guide to creating employee testimonials for tech talent",{"image":569,"link":32,"preface":571,"publishedAt":572,"slug":573,"subcategory":575,"title":577},{"_type":28,"asset":570},{"_ref":45,"_type":31},"Job postings with videos are viewed 12% more than postings without video. On average, employers receive a 34% greater candidate application rate when they add video to their job postings. They are a powerful way to relate and resonate with your candidate in a way the written word does not. ","2022-05-04T15:14:00.000Z",{"_type":15,"current":574},"5-ways-to-use-video-in-recruitment-marketing",{"_createdAt":550,"_id":551,"_rev":552,"_type":23,"_updatedAt":553,"slug":576,"title":566},{"_type":15,"current":565},"5 ways to use video in recruitment marketing",{"image":579,"link":32,"preface":581,"publishedAt":582,"slug":583,"subcategory":585,"title":587},{"_type":28,"asset":580},{"_ref":45,"_type":31},"Your career site is your company’s most important recruitment channel and the top resource candidates use during their research process.","2022-05-04T15:13:56+0000",{"_type":15,"current":584},"career-site-lp-why-and-how-they-work",{"_createdAt":550,"_id":551,"_rev":552,"_type":23,"_updatedAt":553,"slug":586,"title":566},{"_type":15,"current":565},"Career site landing pages: Why and how they work",{"image":589,"link":32,"preface":592,"publishedAt":593,"slug":594,"subcategory":596,"title":598},{"_type":28,"asset":590},{"_ref":591,"_type":31},"image-9f080b42f161a201273182f8e1417720fc7d57f1-1200x630-png","While your employer brand is a key element of your recruitment marketing strategy, your employee value proposition (EVP) is at the heart of it. Think of it like this, an EVP is the deal struck between your company and your employees in return for their contribution and performance.","2022-03-16T12:07:01+0000",{"_type":15,"current":595},"improving-retention-rates-begins-with-recruitment",{"_createdAt":550,"_id":551,"_rev":552,"_type":23,"_updatedAt":553,"slug":597,"title":566},{"_type":15,"current":565},"Improving retention rates begins with recruitment",{"image":600,"link":32,"preface":602,"publishedAt":603,"slug":604,"subcategory":606,"title":608},{"_type":28,"asset":601},{"_ref":45,"_type":31},"Calculating COV is critical, because employers may be unlikely to place the necessary emphasis (and budget) on addressing recruitment issues if they are unaware of the negative impact vacancies may be generating.","2022-02-04T20:25:03+0000",{"_type":15,"current":605},"how-to-measure-cost-of-vacancy-cov",{"_createdAt":550,"_id":551,"_rev":552,"_type":23,"_updatedAt":553,"slug":607,"title":566},{"_type":15,"current":565},"How to measure cost of vacancy (COV)",{"_type":15,"current":565},{"category":611,"children":619},{"_createdAt":612,"_id":613,"_rev":614,"_type":12,"_updatedAt":615,"slug":616,"title":618},"2024-02-08T10:46:05Z","5b7b6241-4d77-4c8f-8ab6-8590c5188745","pZK74u7QEGqCqtybxDSXVj","2024-03-19T12:05:54Z",{"_type":15,"current":617},"collectives","Collectives™ ",[620,722],{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"resources":625,"slug":721,"title":637},"2024-02-12T16:42:16Z","36babfa1-8d72-4424-be5c-3a3b00277b31","CKLvjDzSjGuc68hXfHooi1","2024-02-14T13:02:37Z",[626,639,650,660,670,680,691,701,711],{"image":627,"link":32,"preface":630,"publishedAt":631,"slug":632,"subcategory":634,"title":638},{"_type":28,"asset":628},{"_ref":629,"_type":31},"image-32ab53ae02fc934cf26454af76bf491bb5fdd3e5-2400x1260-png","This article is for Admins, Recognized Members, Light Recognized Members, and Analysts of a collective.","2023-10-19T18:00:00.000Z",{"_type":15,"current":633},"user-roles-in-collective",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":635,"title":637},{"_type":15,"current":636},"getting-started-collectives","Getting started","What user roles exist in a Collective™? What privileges do they have?",{"image":640,"link":32,"preface":643,"publishedAt":644,"slug":645,"subcategory":647,"title":649},{"_type":28,"asset":641},{"_ref":642,"_type":31},"image-c0bf5c4bed55bafa771d080792b28b7fd1fea55b-1200x630-png","This article is for Admins of Collectives™ on Stack Overflow. ","2023-07-19T16:21:05.694Z",{"_type":15,"current":646},"collections-best-practices",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":648,"title":637},{"_type":15,"current":636},"Best practices for Collections",{"image":651,"link":32,"preface":653,"publishedAt":654,"slug":655,"subcategory":657,"title":659},{"_type":28,"asset":652},{"_ref":642,"_type":31},"This article is for Admins of Collectives™ on Stack Overflow.","2023-07-13T21:21:58.457Z",{"_type":15,"current":656},"what-are-collections",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":658,"title":637},{"_type":15,"current":636},"What are Collections? ",{"image":661,"link":32,"preface":663,"publishedAt":664,"slug":665,"subcategory":667,"title":669},{"_type":28,"asset":662},{"_ref":629,"_type":31},"This article is for Recognized Members of a Collective. ","2023-02-28T14:44:18.144Z",{"_type":15,"current":666},"why-are-average-response-answer-rates-important",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":668,"title":637},{"_type":15,"current":636},"What are average response and answer rates and why are they important to the Collective? ",{"image":671,"link":32,"preface":673,"publishedAt":674,"slug":675,"subcategory":677,"title":679},{"_type":28,"asset":672},{"_ref":629,"_type":31},"This article is for Admins of a Collective. ","2023-02-27T20:07:50.103Z",{"_type":15,"current":676},"bulletin-guidelines",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":678,"title":637},{"_type":15,"current":636},"Bulletin Guidelines",{"image":681,"link":32,"preface":684,"publishedAt":685,"slug":686,"subcategory":688,"title":690},{"_type":28,"asset":682},{"_ref":683,"_type":31},"image-51de7a98f08c9f84e95e8ac23f25ffd1b8f5ff8f-1200x630-png","","2023-02-27T20:01:27.720Z",{"_type":15,"current":687},"collectives-available-reports",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":689,"title":637},{"_type":15,"current":636},"What reports are available?",{"image":692,"link":32,"preface":694,"publishedAt":695,"slug":696,"subcategory":698,"title":700},{"_type":28,"asset":693},{"_ref":629,"_type":31},"This article is for Admins and Recognized Members of a Collective.","2023-02-27T20:00:55.169Z",{"_type":15,"current":697},"collectives-articles-best-practices",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":699,"title":637},{"_type":15,"current":636},"Guidelines and best practices for writing Articles for Collectives™",{"image":702,"link":32,"preface":704,"publishedAt":705,"slug":706,"subcategory":708,"title":710},{"_type":28,"asset":703},{"_ref":629,"_type":31},"This article is for Admins and Recognized Members of a Collective. ","2023-02-27T17:40:27.526Z",{"_type":15,"current":707},"what-is-collectives-on-stack-overflow",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":709,"title":637},{"_type":15,"current":636},"What is Collectives™ on Stack Overflow?",{"image":712,"link":32,"preface":714,"publishedAt":715,"slug":716,"subcategory":718,"title":720},{"_type":28,"asset":713},{"_ref":629,"_type":31},"A guide for Recognized Members. ","2022-01-25T23:05:14+0000",{"_type":15,"current":717},"collectives-get-started-guide-for-recognized-members",{"_createdAt":621,"_id":622,"_rev":623,"_type":23,"_updatedAt":624,"slug":719,"title":637},{"_type":15,"current":636},"Getting Started with Collectives™ on Stack Overflow",{"_type":15,"current":636},{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"resources":727,"slug":864,"title":738},"2024-02-08T10:46:22Z","99fb83d2-6661-46ee-be3e-4cf102ccf1bf","CKLvjDzSjGuc68hXfHooqH","2024-02-14T13:02:41Z",[728,740,750,760,769,778,788,798,807,816,825,834,844,854],{"image":729,"link":32,"preface":731,"publishedAt":732,"slug":733,"subcategory":735,"title":739},{"_type":28,"asset":730},{"_ref":642,"_type":31},"This article is for Admins or Recognized Members of Collectives™ on Stack Overflow.","2023-07-13T21:35:17.918Z",{"_type":15,"current":734},"how-to-create-manage-collections",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":736,"title":738},{"_type":15,"current":737},"howto-guides-collectives","How to guides","How to create and manage Collections",{"image":741,"link":32,"preface":743,"publishedAt":744,"slug":745,"subcategory":747,"title":749},{"_type":28,"asset":742},{"_ref":629,"_type":31},"This article is for Collectives Admins.","2023-02-28T14:43:48.206Z",{"_type":15,"current":746},"how-to-invite-a-member-of-your-collective-to-be-a-recognized",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":748,"title":738},{"_type":15,"current":737},"How do I invite a Member of a Collective™ to become a Recognized Member?",{"image":751,"link":32,"preface":753,"publishedAt":754,"slug":755,"subcategory":757,"title":759},{"_type":28,"asset":752},{"_ref":629,"_type":31},"This article is for Admins of a Collective.","2023-02-27T20:07:32.158Z",{"_type":15,"current":756},"how-to-create-manage-bulletins",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":758,"title":738},{"_type":15,"current":737},"How to create and manage Bulletins?",{"image":761,"link":32,"preface":663,"publishedAt":763,"slug":764,"subcategory":766,"title":768},{"_type":28,"asset":762},{"_ref":629,"_type":31},"2023-02-27T20:06:54.698Z",{"_type":15,"current":765},"how-users-will-know-you-are-a-recognized-member",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":767,"title":738},{"_type":15,"current":737},"How will other users know I'm an employee or Recognized Member? ",{"image":770,"link":32,"preface":663,"publishedAt":772,"slug":773,"subcategory":775,"title":777},{"_type":28,"asset":771},{"_ref":629,"_type":31},"2023-02-27T20:06:34.275Z",{"_type":15,"current":774},"how-to-use-actions-for-you-dashboard",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":776,"title":738},{"_type":15,"current":737},"How to get started using the Actions for You Dashboard?",{"image":779,"link":32,"preface":781,"publishedAt":782,"slug":783,"subcategory":785,"title":787},{"_type":28,"asset":780},{"_ref":629,"_type":31},"This article is for Admins of a Collective on how to update a Collective page.","2023-02-27T20:05:04.096Z",{"_type":15,"current":784},"how-to-update-a-collectives-tm-page",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":786,"title":738},{"_type":15,"current":737},"How to update a Collectives™ page?",{"image":789,"link":32,"preface":791,"publishedAt":792,"slug":793,"subcategory":795,"title":797},{"_type":28,"asset":790},{"_ref":629,"_type":31},"This article is for Admins of a Collective on how to pin questions within a Collective","2023-02-27T20:04:36.063Z",{"_type":15,"current":794},"how-to-pin-questions-on-a-collectives-tm-page",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":796,"title":738},{"_type":15,"current":737},"How to pin questions on a Collectives™ page?",{"image":799,"link":32,"preface":673,"publishedAt":801,"slug":802,"subcategory":804,"title":806},{"_type":28,"asset":800},{"_ref":629,"_type":31},"2023-02-27T20:04:15.355Z",{"_type":15,"current":803},"how-to-pin-articles-on-a-collectives-tm-page",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":805,"title":738},{"_type":15,"current":737},"How to pin Articles on a Collectives™ page?",{"image":808,"link":32,"preface":694,"publishedAt":810,"slug":811,"subcategory":813,"title":815},{"_type":28,"asset":809},{"_ref":629,"_type":31},"2023-02-27T20:03:45.182Z",{"_type":15,"current":812},"how-to-review-approve-collectives-articles",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":814,"title":738},{"_type":15,"current":737},"How to review and approve Articles in a Collective™?",{"image":817,"link":32,"preface":743,"publishedAt":819,"slug":820,"subcategory":822,"title":824},{"_type":28,"asset":818},{"_ref":629,"_type":31},"2023-02-27T20:03:18.317Z",{"_type":15,"current":821},"how-to-manage-user-roles-and-permissions-in-collectives",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":823,"title":738},{"_type":15,"current":737},"How do I manage user roles and permissions in a Collective™?",{"image":826,"link":32,"preface":684,"publishedAt":828,"slug":829,"subcategory":831,"title":833},{"_type":28,"asset":827},{"_ref":683,"_type":31},"2023-02-27T20:02:46.078Z",{"_type":15,"current":830},"collectives-dashboard-overview",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":832,"title":738},{"_type":15,"current":737},"How to use the Dashboard?",{"image":835,"link":32,"preface":684,"publishedAt":838,"slug":839,"subcategory":841,"title":843},{"_type":28,"asset":836},{"_ref":837,"_type":31},"image-5b11ec174962b52f9658cc78a8d5310eeff09c2c-1200x630-png","2023-02-27T20:02:25.787Z",{"_type":15,"current":840},"collectives-recommend-an-answer",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":842,"title":738},{"_type":15,"current":737},"How do I recommend an answer?",{"image":845,"link":32,"preface":684,"publishedAt":848,"slug":849,"subcategory":851,"title":853},{"_type":28,"asset":846},{"_ref":847,"_type":31},"image-383c3983c7d20b106fafcda8364d408cb7b7ee38-1200x630-png","2023-02-27T20:01:48.564Z",{"_type":15,"current":850},"collectives-create-an-article",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":852,"title":738},{"_type":15,"current":737},"How do I create an Article?",{"image":855,"link":32,"preface":753,"publishedAt":858,"slug":859,"subcategory":861,"title":863},{"_type":28,"asset":856},{"_ref":857,"_type":31},"image-cceee20ebf6447e8d70efdab3c79aaaa8d36d856-1200x630-png","2023-02-27T20:00:08.981Z",{"_type":15,"current":860},"find-and-invite-new-recognized-members",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":862,"title":738},{"_type":15,"current":737},"How do I find new Recognized Members and invite them?",{"_type":15,"current":737},{"body":866,"title":867},"Subscribe to receive content covering advertising and employer branding tips and best practices.","Stay updated",{"_createdAt":869,"_id":870,"_rev":871,"_type":872,"_updatedAt":873,"body":874,"category":1049,"displayContents":1051,"estimatedReadingTime":1052,"headers":1053,"image":1064,"linkedResources":32,"preface":268,"product":1066,"publishedAt":269,"related":1074,"resourceType":2555,"sidebarCta":2563,"slug":2564,"subcategory":2565,"tags":2567,"title":274,"visible":1051},"2024-02-07T13:19:22Z","6c0e332b-c4a2-4bf9-9b91-5d699bedbd0a","okQCRolj7fXE0OjqkThXmB","resource","2024-07-18T09:48:07Z",[875,886,894,904,912,920,928,935,943,951,958,966,974,981,989,997],{"_key":876,"_type":877,"children":878,"markDefs":884,"style":885},"5f79968ea8a1","block",[879],{"_key":880,"_type":881,"marks":882,"text":883},"3b84c16278f60","span",[],"Understanding developers' roles, daily habits and motivations, are key steps to building an effective advertising strategy. Thousands of developers and technologists worldwide participated in Stack Overflow’s annual Developer Survey providing valuable insights into how they learn and level up, which tools they're using, and what they want.",[],"normal",{"_key":887,"_type":877,"children":888,"markDefs":893,"style":885},"3b3c1ac04c74",[889],{"_key":890,"_type":881,"marks":891,"text":892},"1e2b2b199dfd0",[],"In this eBook, we explore five key insights from the survey over the past two years and share how B2B Tech marketers can use these learnings to inform their marketing and advertising strategies.",[],{"_key":895,"_type":877,"children":896,"markDefs":902,"style":903},"f112a8d34e38",[897],{"_key":898,"_type":881,"marks":899,"text":901},"335234f869f80",[900],"strong","Insight #1: How do developers research and discover new tools and technologies",[],"h3",{"_key":905,"_type":877,"children":906,"markDefs":911,"style":885},"96cc60dcf637",[907],{"_key":908,"_type":881,"marks":909,"text":910},"141cfc980ad00",[],"Technology moves fast and developers and technologists like to stay current. But how do they find the right tool or service for the problem at hand?",[],{"_key":913,"_type":877,"children":914,"markDefs":919,"style":903},"f7b7f61c53a3",[915],{"_key":916,"_type":881,"marks":917,"text":918},"d8d2621708750",[900],"Insight #2: What online resources do developers turn to when they’re learning how to code",[],{"_key":921,"_type":877,"children":922,"markDefs":927,"style":885},"0676ca040216",[923],{"_key":924,"_type":881,"marks":925,"text":926},"2b7ea31b18a80",[],"With technology continuously changing, learning is a constant for developers. According to our survey, developers teach themselves to code in a variety of ways. From written material to a variety of video formats, books, and courses - there’s no one size fits all approach.",[],{"_key":929,"_type":877,"children":930,"markDefs":934,"style":885},"98785a6c08b0",[931],{"_key":932,"_type":881,"marks":933,"text":684},"cbee264b200e0",[],[],{"_key":936,"_type":877,"children":937,"markDefs":942,"style":903},"820d6b794263",[938],{"_key":939,"_type":881,"marks":940,"text":941},"e07a086c82cc0",[900],"Insight #3: How are developers and technologists influencing purchasing decisions within their organizations",[],{"_key":944,"_type":877,"children":945,"markDefs":950,"style":885},"bf1b70cdb2da",[946],{"_key":947,"_type":881,"marks":948,"text":949},"8567f67b84bc0",[],"Developers are often given the freedom to purchase technology on their own and they’re given a seat at the table on technology buying committees. Convincing developers of the value of your technology sets the stage for winning new clients at the institutional level.",[],{"_key":952,"_type":877,"children":953,"markDefs":957,"style":885},"395d344d0191",[954],{"_key":955,"_type":881,"marks":956,"text":684},"4cd5d1fbb90e0",[],[],{"_key":959,"_type":877,"children":960,"markDefs":965,"style":903},"97a7bcbcbf79",[961],{"_key":962,"_type":881,"marks":963,"text":964},"a4e051302ab80",[900],"Insight #4: How do developers define their roles",[],{"_key":967,"_type":877,"children":968,"markDefs":973,"style":885},"e872d9fb3d9c",[969],{"_key":970,"_type":881,"marks":971,"text":972},"9bd2cb532c750",[],"As technology continues to evolve and organizations across every industry undergo their own digital transformations, so do the roles and responsibilities of developers.",[],{"_key":975,"_type":877,"children":976,"markDefs":980,"style":885},"da40f360a0a7",[977],{"_key":978,"_type":881,"marks":979,"text":684},"93961eaa91ae0",[],[],{"_key":982,"_type":877,"children":983,"markDefs":988,"style":903},"8ce152a711a2",[984],{"_key":985,"_type":881,"marks":986,"text":987},"89d1780364730",[900],"Insight #5: Where are developers and technologists located",[],{"_key":990,"_type":877,"children":991,"markDefs":996,"style":885},"bacd4bdadcda",[992],{"_key":993,"_type":881,"marks":994,"text":995},"9b88585f45e30",[],"Developers and technologists in today’s organizations are no longer limited by ZIP code or time zone. Your marketing and advertising strategy shouldn’t\u2028be either.",[],{"_key":998,"_type":999,"file":1000,"headline":1002,"linkType":1003,"markDefs":32,"paragraph":1004,"product":1013,"text":1048},"a82bafb51980","cta",{"_ref":1001,"_type":31},"254e50fd-0e50-436a-9e46-c9a67da395fc","Access the full eBook","file",[1005],{"_key":1006,"_type":877,"children":1007,"markDefs":1012,"style":885},"01447a1ce6c5",[1008],{"_key":1009,"_type":881,"marks":1010,"text":1011},"93e4f98e0ff00",[],"Download the eBook, \"Insights to impact: 5 takeaways from the Stack Overflow Developer Survey for B2B tech marketers\" and use these learnings to build an effective advertising strategy.",[],{"_createdAt":1014,"_id":1015,"_rev":1016,"_system":1017,"_type":1021,"_updatedAt":1022,"abbr":1023,"color":1024,"descriptionShort":1042,"inflection":1043,"marketo":1043,"name":1044,"nameFull":1045,"slug":1046},"2022-02-25T09:59:38Z","81780931-51a2-4d68-8931-6ae872f9d1d7","PhasGW24ij3IO6Qup2krVc",{"base":1018},{"id":1019,"rev":1020},"drafts.81780931-51a2-4d68-8931-6ae872f9d1d7","f30eb461-fcda-45dc-8a6d-4b091a088439","product","2026-07-06T19:40:01Z","ADS",{"_type":1025,"alpha":1026,"hex":1027,"hsl":1028,"hsv":1033,"rgb":1037},"color",1,"#075ec3",{"_type":1029,"a":1026,"h":1030,"l":1031,"s":1032},"hslaColor",212.23404255319147,0.396078431372549,0.9306930693069306,{"_type":1034,"a":1026,"h":1030,"s":1035,"v":1036},"hsvaColor",0.9641025641025641,0.7647058823529411,{"_type":1038,"a":1026,"b":1039,"g":1040,"r":1041},"rgbaColor",195,94,7,"Reach developers & technologists worldwide.","Stack Ads","Ads","Stack Overflow Ads",{"_type":15,"current":1047},"advertising","Download the full eBook",{"_createdAt":206,"_id":207,"_rev":208,"_type":12,"_updatedAt":209,"slug":1050,"title":212},{"_type":15,"current":211},true,2,[1054,1056,1058,1060,1062],{"anchor":1055,"style":903,"text":901},"h3-335234f869f80",{"anchor":1057,"style":903,"text":918},"h3-d8d2621708750",{"anchor":1059,"style":903,"text":941},"h3-e07a086c82cc0",{"anchor":1061,"style":903,"text":964},"h3-a4e051302ab80",{"anchor":1063,"style":903,"text":987},"h3-89d1780364730",{"_type":28,"asset":1065},{"_ref":236,"_type":31},{"_createdAt":1014,"_id":1015,"_rev":1016,"_system":1067,"_type":1021,"_updatedAt":1022,"abbr":1023,"color":1069,"descriptionShort":1042,"inflection":1043,"marketo":1043,"name":1044,"nameFull":1045,"slug":1073},{"base":1068},{"id":1019,"rev":1020},{"_type":1025,"alpha":1026,"hex":1027,"hsl":1070,"hsv":1071,"rgb":1072},{"_type":1029,"a":1026,"h":1030,"l":1031,"s":1032},{"_type":1034,"a":1026,"h":1030,"s":1035,"v":1036},{"_type":1038,"a":1026,"b":1039,"g":1040,"r":1041},{"_type":15,"current":1047},[1075,1758,2419],{"_createdAt":1076,"_id":1077,"_rev":1078,"_type":872,"_updatedAt":1079,"body":1080,"category":1097,"chapters":1099,"image":1749,"preface":224,"product":1751,"publishedAt":225,"resourceType":1752,"slug":1756,"subcategory":1757,"title":232,"visible":1051},"2024-07-18T09:15:18Z","19dbffd5-0b39-47ca-8f65-d6e0c5240fad","o1d3z5BY4Yx3o0qAGSJ7Eb","2024-08-21T12:46:03Z",[1081,1089],{"_key":1082,"_type":877,"children":1083,"markDefs":1088,"style":885},"d9741119e7b6",[1084],{"_key":1085,"_type":881,"marks":1086,"text":1087},"6ac72e44aca20",[],"Understanding developers' motivations, career preferences and how to engage with them in channels they know and trust, are key steps to building an effective employer branding strategy. Thousands of developers and technologists worldwide participated in Stack Overflow’s annual Developer Survey providing valuable insights into how they learn and level up, which tools they're using, and what they want from an employer.",[],{"_key":1090,"_type":877,"children":1091,"markDefs":1096,"style":885},"da3c74bca4fe",[1092],{"_key":1093,"_type":881,"marks":1094,"text":1095},"f49739896ad60",[],"In this eBook, we explore six key insights that hiring managers, Employer Branding, Talent Acquisition, Human Resources, and Corporate Marketing teams can use to inform their talent attraction and retention strategies.",[],{"_createdAt":206,"_id":207,"_rev":208,"_type":12,"_updatedAt":209,"slug":1098,"title":212},{"_type":15,"current":211},[1100,1245,1335,1436,1534,1613],{"_key":1101,"_type":1102,"body":1103,"slug":1242,"title":1244},"a9b0dccc7379","chapter",[1104,1112,1120,1124,1131,1138,1146,1166,1173,1192,1199],{"_key":1105,"_type":877,"children":1106,"markDefs":1111,"style":885},"23a74d633a73",[1107],{"_key":1108,"_type":881,"marks":1109,"text":1110},"6108948acebc0",[],"Reaching developers and technologists interested in a new career path can be a challenge. How do you ensure your company is engaging with them on the right channel? ",[],{"_key":1113,"_type":877,"children":1114,"markDefs":1119,"style":885},"8b82b441a727",[1115],{"_key":1116,"_type":881,"marks":1117,"text":1118},"5a235ddfe00b",[],"In our survey, we found that less than 3% of respondents have never visited Stack Overflow. Not only do the majority of developers know about our site, 93% of respondents visit Stack Overflow at least multiple times per month if not multiple times per day.",[],{"_key":1121,"_type":28,"asset":1122},"634747f2ab99",{"_ref":1123,"_type":31},"image-0aa4b7775f42214081ccc13bd07c937b6dc17c77-2400x1200-png",{"_key":1125,"_type":877,"children":1126,"markDefs":1130,"style":885},"33da89746197",[1127],{"_key":1128,"_type":881,"marks":1129,"text":684},"784c50ccf26b",[],[],{"_key":1132,"_type":877,"children":1133,"markDefs":1137,"style":885},"b8338978f26b",[1134],{"_key":1135,"_type":881,"marks":1136,"text":684},"6174fc605b6a",[],[],{"_key":1139,"_type":877,"children":1140,"markDefs":1145,"style":903},"c0bf0dfa80e3",[1141],{"_key":1142,"_type":881,"marks":1143,"text":1144},"4a2b16844a9b0",[],"Takeaways for Employer Branding teams ",[],{"_key":1147,"_type":877,"children":1148,"markDefs":1162,"style":885},"4b0b8ce37cad",[1149,1153,1158],{"_key":1150,"_type":881,"marks":1151,"text":1152},"a740a43adfb9",[],"When it comes to making career moves, it's often a long decision process for candidates. First, for them to be aware of your brand and secondly, what you as an employer can offer. According to the ",{"_key":1154,"_type":881,"marks":1155,"text":1157},"4aee29821c82",[1156],"3e5fd0bf4622","Talent Brand Alliance's research",{"_key":1159,"_type":881,"marks":1160,"text":1161},"9744bc18a22d",[],", it takes candidates on average 7-9 touch points before making a decision. Stay top of mind with developers and technologists and build your brand with an ‘always on’ strategy that includes channels they know, trust, and visit regularly. ",[1163],{"_key":1156,"_type":1164,"href":1165},"link","https:\u002F\u002Fwww.talentbrand.org\u002Fblog\u002F2020\u002F9\u002F14\u002F33-things-we-wish-recruiters-and-hr-knew-about-employer-branding",{"_key":1167,"_type":877,"children":1168,"markDefs":1172,"style":885},"1ce2821775ae",[1169],{"_key":1170,"_type":881,"marks":1171,"text":684},"6f47a72bc21e",[],[],{"_key":1174,"_type":877,"children":1175,"markDefs":1189,"style":885},"2782333d2c75",[1176,1180,1185],{"_key":1177,"_type":881,"marks":1178,"text":1179},"31a35ce791e9",[],"A little FOMO can be quite motivating. Be sure to incorporate employee testimonials, perks and benefits, tech stack info, and a sneak peek into your company culture as proof points on your ",{"_key":1181,"_type":881,"marks":1182,"text":1184},"85493c1756c5",[1183],"ade937c6eb5c","career site",{"_key":1186,"_type":881,"marks":1187,"text":1188},"79caf16c1894",[],", landing pages, and social media channels.",[1190],{"_key":1183,"_type":1164,"href":1191},"https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Fresources\u002Fcareer-site-lp-why-and-how-they-work\u002F",{"_key":1193,"_type":877,"children":1194,"markDefs":1198,"style":885},"35b7fd0c543a",[1195],{"_key":1196,"_type":881,"marks":1197,"text":684},"bbc7649e6fdd",[],[],{"_key":1200,"_type":1201,"elements":1202},"32057eb697bd","spotlight",[1203],{"_key":1204,"_type":1205,"body":1206,"icon":1241},"eeb81ff58544","element",[1207,1215,1222],{"_key":1208,"_type":877,"children":1209,"markDefs":1214,"style":885},"76613119753f",[1210],{"_key":1211,"_type":881,"marks":1212,"text":1213},"101ddab1af320",[],"With millions of developers and technologists visiting Stack Overflow and our Stack Exchange sites each month, you can reach a wide pool of tech talent with various skillsets. ",[],{"_key":1216,"_type":877,"children":1217,"markDefs":1221,"style":885},"023cbdd6c9c8",[1218],{"_key":1219,"_type":881,"marks":1220,"text":684},"68a836907dfa",[],[],{"_key":1223,"_type":877,"children":1224,"markDefs":1238,"style":885},"cc13b8126b90",[1225,1229,1234],{"_key":1226,"_type":881,"marks":1227,"text":1228},"f743382d7934",[],"Our Employer Branding advertising solutions allow you to narrow that audience through location or Topic Tag (equivalent to tech skill or language) targeting. Learn more about advertising specifics ",{"_key":1230,"_type":881,"marks":1231,"text":1233},"59cdf139263c",[1232],"22c0f2ae7629","here",{"_key":1235,"_type":881,"marks":1236,"text":1237},"cbaf7fc9f1c2",[],".",[1239],{"_key":1232,"_type":1164,"href":1240},"https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Fresources\u002Fguide-to-effective-banner-ads-in-employment-branding\u002F","SpotBellLg",{"_type":15,"current":1243},"insight-1","Insight #1: How often do developers visit and engage with Stack Overflow?",{"_key":1246,"_type":1102,"body":1247,"slug":1332,"title":1334},"30867d6cdcbc",[1248,1256,1260,1267,1274,1281,1289,1296,1304,1325],{"_key":1249,"_type":877,"children":1250,"markDefs":1255,"style":885},"9d90a1fb6626",[1251],{"_key":1252,"_type":881,"marks":1253,"text":1254},"c7dcb65468bc0",[],"With endless amounts of technology options: languages, databases, cloud platforms, and web frameworks - how do you know what tech stack is most attractive to candidates? According to our survey, Rust is the most admired language, with more than 83% of developers that use it wanting to use it again next year.",[],{"_key":1257,"_type":28,"asset":1258},"8918f4abfd03",{"_ref":1259,"_type":31},"image-e61de7a97a49bc57eb38ae7bc33f653c2ddce66a-2400x4629-png",{"_key":1261,"_type":877,"children":1262,"markDefs":1266,"style":885},"4d26a44128a4",[1263],{"_key":1264,"_type":881,"marks":1265,"text":684},"6d118708c51f",[],[],{"_key":1268,"_type":877,"children":1269,"markDefs":1273,"style":885},"6595e3481e4b",[1270],{"_key":1271,"_type":881,"marks":1272,"text":684},"2a7b866ec195",[],[],{"_key":1275,"_type":877,"children":1276,"markDefs":1280,"style":903},"cef633643690",[1277],{"_key":1278,"_type":881,"marks":1279,"text":1144},"67b87e1f76bf0",[],[],{"_key":1282,"_type":877,"children":1283,"markDefs":1288,"style":885},"92680bf45e3b",[1284],{"_key":1285,"_type":881,"marks":1286,"text":1287},"b90636de6ae4",[],"As Employer Branding experts, and recruiting or marketing professionals, it's often hard to put yourself in the shoes of a developer. Most admired and desired lists are a good resource for you to reference when you're writing content about your company's tech stack. You'll want to highlight the technologies that developers are excited to work with. ",[],{"_key":1290,"_type":877,"children":1291,"markDefs":1295,"style":885},"62e94f02d37e",[1292],{"_key":1293,"_type":881,"marks":1294,"text":684},"29057960c8d9",[],[],{"_key":1297,"_type":877,"children":1298,"markDefs":1303,"style":885},"cace6c4be356",[1299],{"_key":1300,"_type":881,"marks":1301,"text":1302},"dce4b4ee9f43",[],"For example, if your company uses Rust or Python, that would be valuable to emphasize in your efforts to attract developer talent. Consider adding copy in your employer branding ads, career site, and job descriptions around your company offering the most loved or wanted tech stack to gain a competitive advantage.",[],{"_key":1305,"_type":1201,"elements":1306},"c83141877663",[1307],{"_key":1308,"_type":1205,"body":1309,"icon":1241},"a09de109955c",[1310],{"_key":1311,"_type":877,"children":1312,"markDefs":1322,"style":885},"5f29d619a887",[1313,1318],{"_key":1314,"_type":881,"marks":1315,"text":1317},"9c5225e44f630",[1316],"5abe95c40666","AWS",{"_key":1319,"_type":881,"marks":1320,"text":1321},"23e8a917ae9a",[]," remains the most used cloud platform for all respondents.",[1323],{"_key":1316,"_type":1164,"href":1324},"https:\u002F\u002Fsurvey.stackoverflow.co\u002F2024\u002Ftechnology",{"_key":1326,"_type":877,"children":1327,"markDefs":1331,"style":885},"c237daf8506d",[1328],{"_key":1329,"_type":881,"marks":1330,"text":684},"daf095e1bd55",[],[],{"_type":15,"current":1333},"insight-2","Insight #2: What are the most admired and desired technologies by developers?",{"_key":1336,"_type":1102,"body":1337,"slug":1433,"title":1435},"c9a23a3eb489",[1338,1346,1353,1361,1365,1372,1379,1386,1394,1401,1408],{"_key":1339,"_type":877,"children":1340,"markDefs":1345,"style":885},"7752f1323b56",[1341],{"_key":1342,"_type":881,"marks":1343,"text":1344},"a299244fe2150",[],"In today's world, developers are accustomed to working in fully remote or hybrid environments. As more organizations across every industry continue to compete for tech talent, how do you keep flexibility top of mind at your organization? How can you highlight the type of flexibility you can offer in your employer branding campaigns, from autonomous working hours to locations around the world? ",[],{"_key":1347,"_type":877,"children":1348,"markDefs":1352,"style":885},"5ee3a8e75d0e",[1349],{"_key":1350,"_type":881,"marks":1351,"text":684},"ca11aac91109",[],[],{"_key":1354,"_type":877,"children":1355,"markDefs":1360,"style":885},"c48fa1136fb8",[1356],{"_key":1357,"_type":881,"marks":1358,"text":1359},"9ad998ba73fa",[],"More developers are working in-person this year than last year (+3%). The percentage of developers working in-person has increased for the fourth year in a row compared to 15% in 2022 and 16% in 2023.",[],{"_key":1362,"_type":28,"asset":1363},"d43af84ce08c",{"_ref":1364,"_type":31},"image-bc5149bb508493d7c81373abb47d79a039a6f1ed-2400x930-png",{"_key":1366,"_type":877,"children":1367,"markDefs":1371,"style":885},"3a21893a2f27",[1368],{"_key":1369,"_type":881,"marks":1370,"text":684},"12a724f3b8fc",[],[],{"_key":1373,"_type":877,"children":1374,"markDefs":1378,"style":885},"6c33a5734816",[1375],{"_key":1376,"_type":881,"marks":1377,"text":684},"26bc064e1efa",[],[],{"_key":1380,"_type":877,"children":1381,"markDefs":1385,"style":903},"ba2b0b847a5c",[1382],{"_key":1383,"_type":881,"marks":1384,"text":1144},"cd0e01904a540",[],[],{"_key":1387,"_type":877,"children":1388,"markDefs":1393,"style":885},"5583d85cd1bf",[1389],{"_key":1390,"_type":881,"marks":1391,"text":1392},"7897250ad48a",[],"When setting up your employer branding campaigns targeting developers, consider that they may not “sit” in the same location where their organization is headquartered. Get creative and think outside the box, don't get stuck on one time zone or ZIP code to scout talent (especially if your company offers a fully remote working environment).",[],{"_key":1395,"_type":877,"children":1396,"markDefs":1400,"style":885},"9f235f134336",[1397],{"_key":1398,"_type":881,"marks":1399,"text":684},"359fbcfee7b4",[],[],{"_key":1402,"_type":877,"children":1403,"markDefs":1407,"style":885},"66a99a4acb83",[1404],{"_key":1405,"_type":881,"marks":1406,"text":684},"7ad1c64835a9",[],[],{"_key":1409,"_type":1201,"elements":1410},"ebccb2f72001",[1411],{"_key":1412,"_type":1205,"body":1413,"icon":1241},"0342394f91ce",[1414],{"_key":1415,"_type":877,"children":1416,"markDefs":1430,"style":885},"daa4c8e3a7a7",[1417,1421,1426],{"_key":1418,"_type":881,"marks":1419,"text":1420},"377587ae55410",[],"According to our ",{"_key":1422,"_type":881,"marks":1423,"text":1425},"7db729b6174d",[1424],"e3cf0777c0c1","Stack Overflow Pulse Survey",{"_key":1427,"_type":881,"marks":1428,"text":1429},"f684629ed16e",[],", the top factors that convince technologists to stay in their current role are flexibility (66%), salary (56%), and learning opportunities (44%). ",[1431],{"_key":1424,"_type":1164,"href":1432},"https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Fresources\u002Fhopping-instead-of-hustling-survey-tells-us-how-developers-are-taking-care-of-business\u002F",{"_type":15,"current":1434},"insight-3","Insight #3: How do developers describe their current work situations?",{"_key":1437,"_type":1102,"body":1438,"slug":1531,"title":1533},"9de6912f38e2",[1439,1447,1454,1462,1469,1477,1485,1492,1499,1506],{"_key":1440,"_type":877,"children":1441,"markDefs":1446,"style":885},"2b04485be974",[1442],{"_key":1443,"_type":881,"marks":1444,"text":1445},"2c62f1dd33480",[],"As technology continues to evolve and organizations across every industry undergo their own digital transformations, so do the roles and responsibilities of developers. They wear multiple hats; and on average, they classify themselves as three different developer types. ",[],{"_key":1448,"_type":877,"children":1449,"markDefs":1453,"style":885},"6f4b89267657",[1450],{"_key":1451,"_type":881,"marks":1452,"text":684},"800da2f10ade",[],[],{"_key":1455,"_type":877,"children":1456,"markDefs":1461,"style":885},"3acbe9d36091",[1457],{"_key":1458,"_type":881,"marks":1459,"text":1460},"364f2f1d3fab",[],"Full-stack, back-end, and front-end developers were the top three roles reported by developers for the last three years; however, front-end developers have decreased from 6.6% to 5.6% since last year. This year, more developers identify as students than as front-end employees.",[],{"_key":1463,"_type":877,"children":1464,"markDefs":1468,"style":885},"2ef7204ec5e0",[1465],{"_key":1466,"_type":881,"marks":1467,"text":684},"653bd29ff357",[],[],{"_key":1470,"_type":877,"children":1471,"markDefs":1476,"style":903},"77b5c3d9c8a6",[1472],{"_key":1473,"_type":881,"marks":1474,"text":1475},"a0feb6385d230",[],"Takeaways for Employer Brand teams ",[],{"_key":1478,"_type":877,"children":1479,"markDefs":1484,"style":885},"a36f3b2e3a9c",[1480],{"_key":1481,"_type":881,"marks":1482,"text":1483},"6a74e2ffdff8",[],"As developers' roles change, so should your employer branding strategy and campaigns. Target various tech talent personas to reach a wider candidate pool as you build your pipeline. If your company is looking to attract machine learning specialists, likely data analysts have similar experiences that may qualify them for the position.",[],{"_key":1486,"_type":877,"children":1487,"markDefs":1491,"style":885},"5a8c73bb4876",[1488],{"_key":1489,"_type":881,"marks":1490,"text":684},"345260db6b47",[],[],{"_key":1493,"_type":877,"children":1494,"markDefs":1498,"style":885},"bdafb16c144b",[1495],{"_key":1496,"_type":881,"marks":1497,"text":684},"396c30e64783",[],[],{"_key":1500,"_type":877,"children":1501,"markDefs":1505,"style":885},"a6bea0848b13",[1502],{"_key":1503,"_type":881,"marks":1504,"text":684},"912c9d51a3b4",[],[],{"_key":1507,"_type":1201,"elements":1508},"c1b0ff5882bf",[1509],{"_key":1510,"_type":1205,"body":1511,"icon":1241},"e5156c2617b9",[1512],{"_key":1513,"_type":877,"children":1514,"markDefs":1528,"style":885},"bfbcd4f2f799",[1515,1519,1524],{"_key":1516,"_type":881,"marks":1517,"text":1518},"11ee5fa18f1e0",[],"Discover how your company can attract the developers and technologists it needs. Explore our ",{"_key":1520,"_type":881,"marks":1521,"text":1523},"3bb1d7e03afe",[1522],"aa23732a0010","Employer Branding solution",{"_key":1525,"_type":881,"marks":1526,"text":1527},"394538ce5c00",[],".\n",[1529],{"_key":1522,"_type":1164,"href":1530},"https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Femployer-branding\u002F",{"_type":15,"current":1532},"insight-4","Insight #4: How do developers define their roles?",{"_key":1535,"_type":1102,"body":1536,"slug":1610,"title":1612},"a6f4ed33555a",[1537,1545,1550,1557,1564,1571,1579,1586],{"_key":1538,"_type":877,"children":1539,"markDefs":1544,"style":885},"837b3f85a9e0",[1540],{"_key":1541,"_type":881,"marks":1542,"text":1543},"92d8a1ab43ea0",[],"We know that tech talent in general is self-motivated, proactive, and passionate about their work, but do they truly enjoy it? According to our survey, they do. Most professional developers code outside of work as a hobby (68%), with almost 40% coding outside of work for professional development or self-paced learning from online courses.",[],{"_key":1546,"_type":28,"asset":1547,"source":1549},"e8eec3f87f66",{"_ref":1548,"_type":31},"image-08eb07a670fa6f5c7339cbd8b32867ed7902740e-2400x1290-png","https:\u002F\u002Fsurvey.stackoverflow.co\u002F2024\u002F",{"_key":1551,"_type":877,"children":1552,"markDefs":1556,"style":885},"b05f2cf37f90",[1553],{"_key":1554,"_type":881,"marks":1555,"text":684},"c9f88a4ec909",[],[],{"_key":1558,"_type":877,"children":1559,"markDefs":1563,"style":885},"038f9b059d1a",[1560],{"_key":1561,"_type":881,"marks":1562,"text":684},"52690cdb0d97",[],[],{"_key":1565,"_type":877,"children":1566,"markDefs":1570,"style":903},"84506b66cbf1",[1567],{"_key":1568,"_type":881,"marks":1569,"text":1144},"b770d7d874770",[],[],{"_key":1572,"_type":877,"children":1573,"markDefs":1578,"style":885},"db108409e37f",[1574],{"_key":1575,"_type":881,"marks":1576,"text":1577},"44e9b7534d84",[],"The high percentage of developers who code as a hobby indicates that they are actively teaching themselves new skills outside of work. Your learning and development programs, as well as the opportunity to work with new technologies, could be a big selling point for your company.",[],{"_key":1580,"_type":877,"children":1581,"markDefs":1585,"style":885},"95bf9ecb134e",[1582],{"_key":1583,"_type":881,"marks":1584,"text":684},"78f4c088894b",[],[],{"_key":1587,"_type":1201,"elements":1588},"179770ff5474",[1589],{"_key":1590,"_type":1205,"body":1591,"icon":1241},"333a07e66623",[1592],{"_key":1593,"_type":877,"children":1594,"markDefs":1607,"style":885},"8d92ed05e612",[1595,1599,1604],{"_key":1596,"_type":881,"marks":1597,"text":1598},"803b8f00dc5e",[],"We can help you put your brand in front of ",{"_key":1600,"_type":881,"marks":1601,"text":1603},"4ea261355c50",[1602],"091a25b4c0f5","Stack Overflow’s global tech community",{"_key":1605,"_type":881,"marks":1606,"text":1237},"b4ce379cbb1c",[],[1608],{"_key":1602,"_type":1164,"href":1609},"https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Fwhy-stack\u002F",{"_type":15,"current":1611},"insight-5","Insight #5: What best describes the code developers write outside of work?",{"_key":1614,"_type":1102,"body":1615,"slug":1746,"title":1748},"66e6648dc2eb",[1616,1624,1631,1639,1643,1650,1657,1665,1672,1680,1699,1707,1715],{"_key":1617,"_type":877,"children":1618,"markDefs":1623,"style":885},"17422b0858df",[1619],{"_key":1620,"_type":881,"marks":1621,"text":1622},"69957c0660cc0",[],"The rise of generative AI tools has sparked considerable excitement due to their potential to transform industries, increase productivity, and enhance professional growth. However, these advancements have raised questions about the long-term effects on developers' roles. Despite these concerns, this year's survey reveals that 70% of professional developers do not perceive AI as a threat to their job.",[],{"_key":1625,"_type":877,"children":1626,"markDefs":1630,"style":885},"e38464c45820",[1627],{"_key":1628,"_type":881,"marks":1629,"text":684},"402ef35c39620",[],[],{"_key":1632,"_type":877,"children":1633,"markDefs":1638,"style":885},"4b7b465c175e",[1634],{"_key":1635,"_type":881,"marks":1636,"text":1637},"c1c55a985d1f0",[],"Moreover, 76% of all respondents are using or are planning to use AI tools in their development process this year, an increase from last year (70%). Many more developers are currently using AI tools this year, too (62% vs. 44%).",[],{"_key":1640,"_type":28,"asset":1641},"c9b8e0e7c4db",{"_ref":1642,"_type":31},"image-cbc4722d06782dc7de2dbb3d63fbdcdc7bc2e1b0-2400x930-png",{"_key":1644,"_type":877,"children":1645,"markDefs":1649,"style":885},"83154dc33da2",[1646],{"_key":1647,"_type":881,"marks":1648,"text":684},"1d4acceebeb2",[],[],{"_key":1651,"_type":877,"children":1652,"markDefs":1656,"style":885},"01116117224a",[1653],{"_key":1654,"_type":881,"marks":1655,"text":684},"2a9398a99571",[],[],{"_key":1658,"_type":877,"children":1659,"markDefs":1664,"style":903},"6e8819f2e26c",[1660],{"_key":1661,"_type":881,"marks":1662,"text":1663},"7bd3efaf9c740",[],"Takeaways for Employer Branding teams",[],{"_key":1666,"_type":877,"children":1667,"markDefs":1671,"style":885},"b26130f2f8ca",[1668],{"_key":1669,"_type":881,"marks":1670,"text":684},"430c48f9612d0",[],[],{"_key":1673,"_type":877,"children":1674,"markDefs":1679,"style":885},"6d7c34ba7da1",[1675],{"_key":1676,"_type":881,"marks":1677,"text":1678},"77128015c3500",[],"Regardless of the industry, company size, or location, AI tools are now an essential component of most developer's workflows. Consider how your company's AI tech stack, tools, and initiatives positively contribute to the question, “What makes my company a desirable workplace?\".",[],{"_key":1681,"_type":877,"children":1682,"level":1026,"listItem":1696,"markDefs":1697,"style":885},"2e83a2c86d51",[1683,1687,1692],{"_key":1684,"_type":881,"marks":1685,"text":1686},"398f33c90df7",[],"Highlight the specific AI tools and technologies within your tech stack that are particularly appealing to developers. Our Developer Survey has a ",{"_key":1688,"_type":881,"marks":1689,"text":1691},"30410fbfb378",[1690],"7afb83d113e3","technology-focused section",{"_key":1693,"_type":881,"marks":1694,"text":1695},"d38f7e55e492",[],", exploring the tools and technologies developers are currently using and the ones they want to use.","bullet",[1698],{"_key":1690,"_type":1164,"href":1324},{"_key":1700,"_type":877,"children":1701,"level":1026,"listItem":1696,"markDefs":1706,"style":885},"f736b3cbc706",[1702],{"_key":1703,"_type":881,"marks":1704,"text":1705},"c0ff4cac6656",[],"Showcase learning and career development opportunities available, such as training programs and workshops, to help developers upskill in AI.",[],{"_key":1708,"_type":877,"children":1709,"level":1026,"listItem":1696,"markDefs":1714,"style":885},"07174cf96d1b",[1710],{"_key":1711,"_type":881,"marks":1712,"text":1713},"bc8cc05b1900",[],"Emphasize how the AI tools and practices implemented by the company foster a positive and productive work environment and promote a collaborative culture.",[],{"_key":1716,"_type":1201,"elements":1717},"b4dd420dc087",[1718],{"_key":1719,"_type":1205,"body":1720,"icon":1241},"0c006982c873",[1721,1738],{"_key":1722,"_type":877,"children":1723,"markDefs":1735,"style":885},"9bab1e22b9e3",[1724,1728,1732],{"_key":1725,"_type":881,"marks":1726,"text":1727},"646f6e31beaf0",[],"This year's Developer Survey features new AI-related questions, exploring the underlying sentiments driving the surge in AI's popularity. Are AI tools truly transforming developers' workflows, or is it just hype? Access the results ",{"_key":1729,"_type":881,"marks":1730,"text":1233},"4512d1d0923e",[1731],"119af550856e",{"_key":1733,"_type":881,"marks":1734,"text":1237},"c7c560de1708",[],[1736],{"_key":1731,"_type":1164,"href":1737},"https:\u002F\u002Fsurvey.stackoverflow.co\u002F2024\u002Fai\u002F",{"_key":1739,"_type":877,"children":1740,"markDefs":1745,"style":885},"b1e7e2679b78",[1741],{"_key":1742,"_type":881,"marks":1743,"text":1744},"916ba3e682370",[],"\n",[],{"_type":15,"current":1747},"insight-6","Insight #6: How do developers feel about AI?",{"_type":28,"asset":1750},{"_ref":223,"_type":31},{"_ref":1015,"_type":31},[1753],{"_key":1754,"_ref":1755,"_type":31},"9a6e480f8d7c","b4721a78-6640-4834-b1fd-d2f6e434a4f4",{"_type":15,"current":227},{"_ref":216,"_type":31},{"_createdAt":1759,"_id":1760,"_rev":1761,"_type":872,"_updatedAt":1762,"body":1763,"category":1786,"chapters":1788,"displayContents":1051,"image":2411,"preface":237,"product":2413,"publishedAt":238,"resourceType":2414,"slug":2417,"subcategory":2418,"title":243,"visible":1051},"2024-07-18T08:51:37Z","c1ab9a8f-d66a-4398-9115-b839072e1e47","YxZdQkV09rr5GaWdXvj85Q","2024-08-21T12:46:09Z",[1764,1771,1779],{"_key":1765,"_type":877,"children":1766,"markDefs":1770,"style":885},"cc408139daa6",[1767],{"_key":1768,"_type":881,"marks":1769,"text":883},"40db7617576c0",[],[],{"_key":1772,"_type":877,"children":1773,"markDefs":1778,"style":885},"e65951b83fdc",[1774],{"_key":1775,"_type":881,"marks":1776,"text":1777},"4a80af8bd5020",[],"In this eBook, we explore six key insights from the Stack Overflow Developer Survey and share how B2B Tech marketers can use these learnings to inform their marketing and advertising strategies.",[],{"_key":1780,"_type":877,"children":1781,"markDefs":1785,"style":903},"fce0609854c6",[1782],{"_key":1783,"_type":881,"marks":1784,"text":1744},"6f6dea7b4abe0",[],[],{"_createdAt":206,"_id":207,"_rev":208,"_type":12,"_updatedAt":209,"slug":1787,"title":212},{"_type":15,"current":211},[1789,1891,1988,2085,2197,2296],{"_key":1790,"_type":1102,"body":1791,"slug":1889,"title":1890},"e55ba1325467",[1792,1800,1807,1812,1819,1826,1834,1842,1849,1857,1864],{"_key":1793,"_type":877,"children":1794,"markDefs":1799,"style":885},"8a220af4acc8",[1795],{"_key":1796,"_type":881,"marks":1797,"text":1798},"f2af7f2016fb0",[],"Technology moves fast and developers and technologists like to stay current. But how do they find the right tool or service for the problem at hand? In this year's survey, starting a free trial is the most common way to evaluate new tools (75%). Developers also lean into their networks and communities as they research, with almost 73% asking technologists they know or work with and 61% visiting communities like Stack Overflow.",[],{"_key":1801,"_type":877,"children":1802,"markDefs":1806,"style":885},"ba2543c880ae",[1803],{"_key":1804,"_type":881,"marks":1805,"text":684},"a3bb28c25ae7",[],[],{"_key":1808,"_type":28,"asset":1809,"source":1811},"2062b5984249",{"_ref":1810,"_type":31},"image-3e01624018daece0114d3515f6f5a980f0a6ef07-2400x1290-png","https:\u002F\u002Fsurvey.stackoverflow.co\u002F2024",{"_key":1813,"_type":877,"children":1814,"markDefs":1818,"style":885},"55f3cd40419e",[1815],{"_key":1816,"_type":881,"marks":1817,"text":684},"588dc3ebeefa",[],[],{"_key":1820,"_type":877,"children":1821,"markDefs":1825,"style":885},"ccfb19372c70",[1822],{"_key":1823,"_type":881,"marks":1824,"text":684},"8641936966ba",[],[],{"_key":1827,"_type":877,"children":1828,"markDefs":1833,"style":903},"fdc142b4016d",[1829],{"_key":1830,"_type":881,"marks":1831,"text":1832},"0187983efa2f0",[],"Takeaways for Marketers \n",[],{"_key":1835,"_type":877,"children":1836,"markDefs":1841,"style":885},"c98dec6c78e8",[1837],{"_key":1838,"_type":881,"marks":1839,"text":1840},"1037bf366533",[],"Developers like to try before they buy. Be sure to extend a free trial of your tool or service so they can experience your product for themselves. Tout the free trial as a call to action across your marketing channels, including your website, ad creative, landing pages, emails, and social media posts. ",[],{"_key":1843,"_type":877,"children":1844,"markDefs":1848,"style":885},"4e7ff45b0853",[1845],{"_key":1846,"_type":881,"marks":1847,"text":684},"73f3ff887980",[],[],{"_key":1850,"_type":877,"children":1851,"markDefs":1856,"style":885},"fa8abeaf69e4",[1852],{"_key":1853,"_type":881,"marks":1854,"text":1855},"fd0c07c1565a",[],"A little FOMO can be quite motivating. Be sure to incorporate testimonials, case studies, ratings and reviews as social proof points on your website, landing pages, and social media channels.",[],{"_key":1858,"_type":877,"children":1859,"markDefs":1863,"style":885},"b49370159a17",[1860],{"_key":1861,"_type":881,"marks":1862,"text":684},"0a7f1ec2d626",[],[],{"_key":1865,"_type":1201,"elements":1866},"033ca9aa5fca",[1867],{"_key":1868,"_type":1205,"body":1869,"icon":1241},"47a4c52aad5e",[1870],{"_key":1871,"_type":877,"children":1872,"markDefs":1886,"style":885},"9ab99542349d",[1873,1877,1882],{"_key":1874,"_type":881,"marks":1875,"text":1876},"642d15d952ca0",[],"With millions of developers and technologists visiting Stack Overflow and our Tech Stack Exchange sites each month, you can get a real-time snapshot of the tools and technologies popular with users. Each question asked on the site includes between one and five ",{"_key":1878,"_type":881,"marks":1879,"text":1881},"e6369e665025",[1880],"05ad9d5ee5d3","Topic Tags",{"_key":1883,"_type":881,"marks":1884,"text":1885},"60bb0c6ec821",[]," to help categorize that content. As a marketer, you can run advertising campaigns targeting tags that are relevant to your products and drive awareness and conversions among a cohort that is already invested in your tech stack. ",[1887],{"_key":1880,"_type":1164,"href":1888},"https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Fresources\u002Ftopic-tag-targeting\u002F",{"_type":15,"current":1243},"Insight #1: How do developers research and discover new tools and technologies?",{"_key":1892,"_type":1102,"body":1893,"slug":1986,"title":1987},"d2143b03cae0",[1894,1902,1909,1917,1921,1928,1935,1943,1950,1958,1965],{"_key":1895,"_type":877,"children":1896,"markDefs":1901,"style":885},"a5efff8799f9",[1897],{"_key":1898,"_type":881,"marks":1899,"text":1900},"8a8cb0b8a7480",[],"With technology continuously changing, learning is a constant for developers. According to our survey, developers teach themselves to code in a variety of ways. ",[],{"_key":1903,"_type":877,"children":1904,"markDefs":1908,"style":885},"274118c895fd",[1905],{"_key":1906,"_type":881,"marks":1907,"text":684},"a4be040b58ac",[],[],{"_key":1910,"_type":877,"children":1911,"markDefs":1916,"style":885},"a6421e04a2c1",[1912],{"_key":1913,"_type":881,"marks":1914,"text":1915},"913192329be40",[],"82% of developers learn to code with online resources (up from 80% in 2023), with technical documentation (83%) and Stack Overflow (80%) as the top two online resources consulted. From written material to a variety of video formats, books, and courses - there’s no one size fits all approach.",[],{"_key":1918,"_type":28,"asset":1919},"ccec2c4eab8c",{"_ref":1920,"_type":31},"image-3057b3b77215276c803db16a33647b2243a2c1e4-2400x2100-png",{"_key":1922,"_type":877,"children":1923,"markDefs":1927,"style":885},"239cb9a36fa3",[1924],{"_key":1925,"_type":881,"marks":1926,"text":684},"9c350b393de0",[],[],{"_key":1929,"_type":877,"children":1930,"markDefs":1934,"style":885},"ba03f8e7ea89",[1931],{"_key":1932,"_type":881,"marks":1933,"text":684},"0df96a7cc2f7",[],[],{"_key":1936,"_type":877,"children":1937,"markDefs":1942,"style":903},"1c0d3468ced8",[1938],{"_key":1939,"_type":881,"marks":1940,"text":1941},"38deea7854cb0",[],"Takeaways for Marketers ",[],{"_key":1944,"_type":877,"children":1945,"markDefs":1949,"style":885},"e811028ddbfd",[1946],{"_key":1947,"_type":881,"marks":1948,"text":684},"9e72fa6e2bdc",[],[],{"_key":1951,"_type":877,"children":1952,"markDefs":1957,"style":885},"1e99aeeae217",[1953],{"_key":1954,"_type":881,"marks":1955,"text":1956},"e83c9b1231ef",[],"As B2B marketers, it's common to rely on content formats like eBooks and white papers to fuel your demand generation programs. When you're looking to reach and engage developers, take cues from how they like to learn and where they go to find information. Because a developer will research your product or service first, offer content in a variety of different formats, including technical documentation, blog posts, how-to videos, and tutorials that span a developer's journey with your organization or product. And don't forget to optimize these resources for SEO so your content will be there when developers are searching for it.",[],{"_key":1959,"_type":877,"children":1960,"markDefs":1964,"style":885},"d419f3c0a69b",[1961],{"_key":1962,"_type":881,"marks":1963,"text":684},"06670196358e",[],[],{"_key":1966,"_type":1201,"elements":1967},"94c54c43b549",[1968],{"_key":1969,"_type":1205,"body":1970,"icon":1241},"9e9fc3427eb4",[1971],{"_key":1972,"_type":877,"children":1973,"markDefs":1983,"style":885},"a3d6121464aa",[1974,1979],{"_key":1975,"_type":881,"marks":1976,"text":1978},"2d35b425a54a0",[1977],"5287e510b49d","93% of developers",{"_key":1980,"_type":881,"marks":1981,"text":1982},"685b04ffd6f9",[]," visit Stack Overflow at least weekly or a few times a month.",[1984],{"_key":1977,"_type":1164,"href":1985},"https:\u002F\u002Fsurvey.stackoverflow.co\u002F2024\u002Fcommunity",{"_type":15,"current":1333},"Insight #2: What online resources do developers turn to when they’re learning how to code? ",{"_key":1989,"_type":1102,"body":1990,"slug":2083,"title":2084},"e91a741d6cad",[1991,1999,2007,2015,2019,2026,2033,2040,2047,2055,2062],{"_key":1992,"_type":877,"children":1993,"markDefs":1998,"style":885},"99f808b21dd3",[1994],{"_key":1995,"_type":881,"marks":1996,"text":1997},"8aa14f2f71b00",[],"As companies accelerate their digital transformations and move workflows to the cloud, developers are on the front lines driving this change. This shift has evolved the traditional technology buying process too. ",[],{"_key":2000,"_type":877,"children":2001,"markDefs":2006,"style":885},"e6d8f66b8b1c",[2002],{"_key":2003,"_type":881,"marks":2004,"text":2005},"97685ed26be4",[],"Before, the technology deployed across an organization was determined by a predefined plan from centralized IT leadership. Now, demand for tools is frequently driven in a bottoms up fashion. ",[],{"_key":2008,"_type":877,"children":2009,"markDefs":2014,"style":885},"7d386c9b6885",[2010],{"_key":2011,"_type":881,"marks":2012,"text":2013},"56f8e5eca1ba",[],"This transformation is reinforced by our survey findings. 62% of developers shared that they have some, to a great deal of influence over technology purchases in their organizations. ",[],{"_key":2016,"_type":28,"asset":2017},"5de68a0ad963",{"_ref":2018,"_type":31},"image-3a2686cb86401883696f471f11db05f1f0dc9a3b-2400x930-png",{"_key":2020,"_type":877,"children":2021,"markDefs":2025,"style":885},"6b5e2a6ac26a",[2022],{"_key":2023,"_type":881,"marks":2024,"text":684},"9c373a1210d3",[],[],{"_key":2027,"_type":877,"children":2028,"markDefs":2032,"style":885},"e53f04b63194",[2029],{"_key":2030,"_type":881,"marks":2031,"text":684},"e53ec2a313de",[],[],{"_key":2034,"_type":877,"children":2035,"markDefs":2039,"style":903},"004144fce233",[2036],{"_key":2037,"_type":881,"marks":2038,"text":1941},"ac324b5bf2a70",[],[],{"_key":2041,"_type":877,"children":2042,"markDefs":2046,"style":885},"1e32c7910cb1",[2043],{"_key":2044,"_type":881,"marks":2045,"text":684},"d3d3bb0564af",[],[],{"_key":2048,"_type":877,"children":2049,"markDefs":2054,"style":885},"1174dc734a0e",[2050],{"_key":2051,"_type":881,"marks":2052,"text":2053},"9ec0334d5642",[],"Developers and technologists who function as individual contributors are becoming increasingly important as their influence in the technology buying process continues to grow. If you only focus your marketing efforts on traditional IT buyers, you could be missing out on significant sales opportunities. We can help you understand how to reach and engage developers and technologists, introducing them to your products and converting them to customers and advocates of your brand.",[],{"_key":2056,"_type":877,"children":2057,"markDefs":2061,"style":885},"eb44aeda3fbf",[2058],{"_key":2059,"_type":881,"marks":2060,"text":684},"97956928f0f7",[],[],{"_key":2063,"_type":1201,"elements":2064},"54e1c0bab681",[2065],{"_key":2066,"_type":1205,"body":2067,"icon":1241},"268f1466b00b",[2068],{"_key":2069,"_type":877,"children":2070,"markDefs":2080,"style":885},"a45aa57ecf18",[2071,2075],{"_key":2072,"_type":881,"marks":2073,"text":2074},"c255de1a64420",[],"Twilio sees traffic to technical content more than double with Stack Overflow's Direct to Developer advertising solution. Read the ",{"_key":2076,"_type":881,"marks":2077,"text":2079},"64ee6a469492",[2078],"ba21ea8a2f50","Case Study",[2081],{"_key":2078,"_type":1164,"href":2082},"https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Fresources\u002Fcase-study-twilio\u002F",{"_type":15,"current":1434},"Insight #3: How are developers and technologists influencing purchasing decisions within their organizations?",{"_key":2086,"_type":1102,"body":2087,"slug":2196,"title":1533},"8614786fde0a",[2088,2096,2103,2107,2114,2121,2128,2136,2143,2151,2158,2165,2189],{"_key":2089,"_type":877,"children":2090,"markDefs":2095,"style":885},"fa738ac48ab2",[2091],{"_key":2092,"_type":881,"marks":2093,"text":2094},"e9f5400788d90",[],"As technology continues to evolve and organizations across every industry undergo their own digital transformations, so do the roles and responsibilities of developers. Full-stack, back-end, and front-end developers were the top three roles reported by developers for the last three years; however, front-end developers have decreased from 6.6% to 5.6% since last year. This year, more developers identify as students than as front-end employees.",[],{"_key":2097,"_type":877,"children":2098,"markDefs":2102,"style":885},"820370df7200",[2099],{"_key":2100,"_type":881,"marks":2101,"text":684},"f20e0792bc34",[],[],{"_key":2104,"_type":28,"asset":2105},"48e4f55d2735",{"_ref":2106,"_type":31},"image-9c7dadc45b665c6179739f2c70821edae4a45660-2400x3630-png",{"_key":2108,"_type":877,"children":2109,"markDefs":2113,"style":885},"11683b0f69c8",[2110],{"_key":2111,"_type":881,"marks":2112,"text":684},"f64b9132aee1",[],[],{"_key":2115,"_type":877,"children":2116,"markDefs":2120,"style":885},"90694fbbee94",[2117],{"_key":2118,"_type":881,"marks":2119,"text":684},"c909c032e7cd",[],[],{"_key":2122,"_type":877,"children":2123,"markDefs":2127,"style":903},"3d3d4a4ea5b7",[2124],{"_key":2125,"_type":881,"marks":2126,"text":1941},"d6d17ac512050",[],[],{"_key":2129,"_type":877,"children":2130,"markDefs":2135,"style":885},"2670dc1a58f0",[2131],{"_key":2132,"_type":881,"marks":2133,"text":2134},"faa10b7289ff",[],"As developers' roles change, so should your marketing strategy and campaigns. Build personas for each developer role that will use and deploy your product and be involved in the decision-making process. This will help you to clearly address their specific day-to-day needs and challenges in your advertising campaigns and build trust with your prospects. ",[],{"_key":2137,"_type":877,"children":2138,"markDefs":2142,"style":885},"810d09771732",[2139],{"_key":2140,"_type":881,"marks":2141,"text":684},"89e9f37fda89",[],[],{"_key":2144,"_type":877,"children":2145,"markDefs":2150,"style":885},"0bd7460f7ac9",[2146],{"_key":2147,"_type":881,"marks":2148,"text":2149},"5841a75cdd80",[],"When you advertise to this audience, avoid the spray and pray approach. Ensure your advertising partners can help you reach the developers and technologists at the moment they’re seeking a solution to a problem or challenge your product or service can address.",[],{"_key":2152,"_type":877,"children":2153,"markDefs":2157,"style":885},"afd641f3fafe",[2154],{"_key":2155,"_type":881,"marks":2156,"text":684},"d86daf141d9f",[],[],{"_key":2159,"_type":877,"children":2160,"markDefs":2164,"style":885},"5b115b3dcea4",[2161],{"_key":2162,"_type":881,"marks":2163,"text":684},"cbc577825961",[],[],{"_key":2166,"_type":1201,"elements":2167},"c31189ea6cdc",[2168],{"_key":2169,"_type":1205,"body":2170,"icon":1241},"1503175922d7",[2171],{"_key":2172,"_type":877,"children":2173,"markDefs":2187,"style":885},"237edb10d9d6",[2174,2178,2183],{"_key":2175,"_type":881,"marks":2176,"text":2177},"98b5398ab8c40",[],"Our Developer Survey also highlights ",{"_key":2179,"_type":881,"marks":2180,"text":2182},"e0331af81d63",[2181],"3a8a95f08a57","the technologies developers admire and desire",{"_key":2184,"_type":881,"marks":2185,"text":2186},"436a0bce57f2",[],". This can provide a view into the tools and services developers are interested in right now, the competitive landscape, and complementary technologies to consider for future integrations or partner programs.",[2188],{"_key":2181,"_type":1164,"href":1324},{"_key":2190,"_type":877,"children":2191,"markDefs":2195,"style":885},"b32b68444797",[2192],{"_key":2193,"_type":881,"marks":2194,"text":684},"35c28a0b2e7f",[],[],{"_type":15,"current":1532},{"_key":2198,"_type":1102,"body":2199,"slug":2294,"title":2295},"71210a657378",[2200,2208,2216,2220,2227,2234,2241,2249,2256],{"_key":2201,"_type":877,"children":2202,"markDefs":2207,"style":885},"7755d7fe40b5",[2203],{"_key":2204,"_type":881,"marks":2205,"text":2206},"56cc3dce4f790",[],"According to this year's survey, more than 38% of developers work remotely, which is down by 3% compared to last year. The number of hybrid developers has stayed consistent (42%), while the percentage of developers working in-person has increased (20%) for the third year in a row compared to 15% in 2022 and 16% in 2023.",[],{"_key":2209,"_type":877,"children":2210,"markDefs":2215,"style":885},"405ec0648f89",[2211],{"_key":2212,"_type":881,"marks":2213,"text":2214},"f42e7eeb20c8",[],"From Brooklyn to Bangalore, from London to Paris, tech hubs can be found around the world. Here are the top 10 countries from this year's survey based on volume of respondents.",[],{"_key":2217,"_type":28,"asset":2218},"1c1f9f0bb9c4",{"_ref":2219,"_type":31},"image-0fc2c8adf1620c30d6a2bca620f1f21b112ce2f4-2400x1560-png",{"_key":2221,"_type":877,"children":2222,"markDefs":2226,"style":885},"0741411fe6bd",[2223],{"_key":2224,"_type":881,"marks":2225,"text":684},"8e30212bb07e",[],[],{"_key":2228,"_type":877,"children":2229,"markDefs":2233,"style":885},"07b44f0de5df",[2230],{"_key":2231,"_type":881,"marks":2232,"text":684},"67c9fea45e2a",[],[],{"_key":2235,"_type":877,"children":2236,"markDefs":2240,"style":903},"72a9448f0d44",[2237],{"_key":2238,"_type":881,"marks":2239,"text":1941},"3a70fa51a0a20",[],[],{"_key":2242,"_type":877,"children":2243,"markDefs":2248,"style":885},"3e0021b17689",[2244],{"_key":2245,"_type":881,"marks":2246,"text":2247},"a924280b4c00",[],"Developers and technologists in today’s organizations are no longer limited by ZIP code or time zone. Your marketing and advertising strategy shouldn’t be either. Instead, focus on reaching the right audience - wherever they may be located around the globe.",[],{"_key":2250,"_type":877,"children":2251,"markDefs":2255,"style":885},"cea22bbaeb99",[2252],{"_key":2253,"_type":881,"marks":2254,"text":684},"2497aec5714b",[],[],{"_key":2257,"_type":1201,"elements":2258},"2c298e498aca",[2259],{"_key":2260,"_type":1205,"body":2261,"icon":1241},"13c2d5c8e0fc",[2262,2280,2287],{"_key":2263,"_type":877,"children":2264,"markDefs":2278,"style":885},"e275031387d3",[2265,2269,2274],{"_key":2266,"_type":881,"marks":2267,"text":2268},"6c454398fcd20",[],"Promote your brand to the world’s largest tech community. Connect with them on a ",{"_key":2270,"_type":881,"marks":2271,"text":2273},"db6c730177cc",[2272],"76012840e925","platform they trust",{"_key":2275,"_type":881,"marks":2276,"text":2277},"6def238a55b3",[]," with our advertising solutions.",[2279],{"_key":2272,"_type":1164,"href":1609},{"_key":2281,"_type":877,"children":2282,"markDefs":2286,"style":885},"4033f994c3c5",[2283],{"_key":2284,"_type":881,"marks":2285,"text":1744},"489a285fe5d30",[],[],{"_key":2288,"_type":877,"children":2289,"markDefs":2293,"style":885},"6943afe1dc42",[2290],{"_key":2291,"_type":881,"marks":2292,"text":1744},"57a53d4422a50",[],[],{"_type":15,"current":1611},"Insight #5: Where are developers and technologists located?",{"_key":2297,"_type":1102,"body":2298,"slug":2409,"title":2410},"24f9c7abd2b3",[2299,2307,2314,2322,2330,2333,2340,2347,2355,2363,2370],{"_key":2300,"_type":877,"children":2301,"markDefs":2306,"style":885},"860d5c5e28f0",[2302],{"_key":2303,"_type":881,"marks":2304,"text":2305},"f3ed95e3b1ce0",[],"AI tools are becoming an essential part of a developer's workflow, regardless of their industry, seniority, or specialization.",[],{"_key":2308,"_type":877,"children":2309,"markDefs":2313,"style":885},"5a878de7576d",[2310],{"_key":2311,"_type":881,"marks":2312,"text":684},"ce1ccf1a4a030",[],[],{"_key":2315,"_type":877,"children":2316,"markDefs":2321,"style":885},"1287419b87b6",[2317],{"_key":2318,"_type":881,"marks":2319,"text":2320},"14a4e75a83380",[],"This year's developer survey reveals that 76% of all respondents are currently using or are planning to use AI tools in their development process this year, up from 70% in 2023. Front-end, fullstack, and cloud infrastructure developers are more likely to be using the tools now, and even beginner coders are turning to AI to speed up their learning process.",[],{"_key":2323,"_type":877,"children":2324,"markDefs":2329,"style":885},"641caae94437",[2325],{"_key":2326,"_type":881,"marks":2327,"text":2328},"39ba39a032350",[],"In the next year, most developers agree that AI tools will be more integrated mostly in the ways they are documenting code (81%), testing code (80%), and writing code (76%).",[],{"_key":2331,"_type":28,"asset":2332},"cb9dc7fcd7aa",{"_ref":1642,"_type":31},{"_key":2334,"_type":877,"children":2335,"markDefs":2339,"style":885},"ab2ddb6a233d",[2336],{"_key":2337,"_type":881,"marks":2338,"text":684},"e3077c5b5c17",[],[],{"_key":2341,"_type":877,"children":2342,"markDefs":2346,"style":885},"3ccc71002f19",[2343],{"_key":2344,"_type":881,"marks":2345,"text":684},"1c03df0e77e3",[],[],{"_key":2348,"_type":877,"children":2349,"markDefs":2354,"style":903},"179a6baa61c4",[2350],{"_key":2351,"_type":881,"marks":2352,"text":2353},"2c6edbc6c0000",[900],"Takeaways for Marketers",[],{"_key":2356,"_type":877,"children":2357,"markDefs":2362,"style":885},"baa6735c263e",[2358],{"_key":2359,"_type":881,"marks":2360,"text":2361},"11e43e671e990",[],"Developers use AI tools to streamline workflows and reduce repetitive tasks, allowing them to focus on more complex and impactful projects. As part of your marketing strategy, make sure you highlight how your product or service helps developers achieve a flow state, accelerate their development processes, and advance their skills.",[],{"_key":2364,"_type":877,"children":2365,"markDefs":2369,"style":885},"644fbcbe477a",[2366],{"_key":2367,"_type":881,"marks":2368,"text":684},"f5f489ea0a000",[],[],{"_key":2371,"_type":1201,"elements":2372},"f6094988b973",[2373],{"_key":2374,"_type":1205,"body":2375,"icon":1241},"2ea3569402d7",[2376,2384,2391],{"_key":2377,"_type":877,"children":2378,"markDefs":2383,"style":885},"ebbc9cbc8cc0",[2379],{"_key":2380,"_type":881,"marks":2381,"text":2382},"c955fec0ca9d",[],"More than 8,940 questions using the 'artificial-intelligence' tag have been asked on Stack Overflow to date. ",[],{"_key":2385,"_type":877,"children":2386,"markDefs":2390,"style":885},"7a6cb6c6b6f2",[2387],{"_key":2388,"_type":881,"marks":2389,"text":684},"4e2aa8eed04c",[],[],{"_key":2392,"_type":877,"children":2393,"markDefs":2406,"style":885},"55babe9e145f",[2394,2398,2403],{"_key":2395,"_type":881,"marks":2396,"text":2397},"29def57943fe",[],"Thousands of developers and technologists researching and adopting AI technologies are turning to the Stack Overflow community. Reach them with ",{"_key":2399,"_type":881,"marks":2400,"text":2402},"345a00aa7544",[2401],"4709ce965652","our advertising solutions",{"_key":2404,"_type":881,"marks":2405,"text":1237},"00f0890ac84c",[],[2407],{"_key":2401,"_type":1164,"href":2408},"https:\u002F\u002Fstackoverflow.co\u002Fadvertising\u002Fadvertise-to-developers\u002F",{"_type":15,"current":1747},"Insight #6: How do developers feel about AI tools?",{"_type":28,"asset":2412},{"_ref":236,"_type":31},{"_ref":1015,"_type":31},[2415],{"_key":2416,"_ref":1755,"_type":31},"114efd818a30",{"_type":15,"current":240},{"_ref":216,"_type":31},{"_createdAt":2420,"_id":2421,"_rev":2422,"_type":872,"_updatedAt":2423,"body":2424,"category":2540,"image":2542,"preface":258,"product":2544,"publishedAt":259,"resourceType":2545,"seo":2549,"slug":2552,"subcategory":2553,"title":264,"updatedAt":2554,"visible":1051},"2022-05-25T15:58:20Z","prismic_YoU9wBIAACgAuOA6","snWCgoc2z6PguVqVIaXrBG","2024-07-29T09:09:04Z",[2425,2444,2463,2471,2479,2487,2495,2514,2532],{"_key":2426,"_type":877,"children":2427,"markDefs":2441,"style":885},"3d984807e7d6",[2428,2432,2437],{"_key":2429,"_type":881,"marks":2430,"text":2431},"3d984807e7d60",[],"The role of the developer has significantly evolved over the past 30 years, and the software procurement process has changed with it. Developers have been gaining more power within all types of organizations and the occupation is still growing faster than ever. The ",{"_key":2433,"_type":881,"marks":2434,"text":2436},"3d984807e7d61",[2435],"a77e306787b2","U.S. Bureau of Labor Statistics",{"_key":2438,"_type":881,"marks":2439,"text":2440},"3d984807e7d62",[]," predicts that employment of software developers and other technologists will grow 22% between 2020 and 2030.",[2442],{"_key":2435,"_type":1164,"href":2443},"https:\u002F\u002Fwww.bls.gov\u002Fooh\u002Fcomputer-and-information-technology\u002Fsoftware-developers.htm",{"_key":2445,"_type":877,"children":2446,"markDefs":2460,"style":885},"82e99345bcce",[2447,2451,2456],{"_key":2448,"_type":881,"marks":2449,"text":2450},"f97e5c3132c4",[],"These roles are in high demand, and getting more control over buying the technology they use to do their jobs. The ",{"_key":2452,"_type":881,"marks":2453,"text":2455},"82e99345bcce1",[2454],"7c55ee4495c1","Stack Overflow Developer Survey",{"_key":2457,"_type":881,"marks":2458,"text":2459},"82e99345bcce2",[]," revealed that 62% of respondents said they have influence over technology purchases in their organization. Developers are increasingly being consulted by executive leadership and lines of business management for critical buying decisions. Here’s why:",[2461],{"_key":2454,"_type":1164,"href":2462},"https:\u002F\u002Fsurvey.stackoverflow.co\u002F2024\u002Fwork\u002F#purchasing-technology",{"_key":2464,"_type":877,"children":2465,"level":1026,"listItem":1696,"markDefs":2470,"style":885},"f3b5bb79fc9d",[2466],{"_key":2467,"_type":881,"marks":2468,"text":2469},"b3da8660f3ce0",[],"Developers can assess a technology provider's ability to cater to their industry, providing valuable input to a decision maker. The development team’s preference may be more expensive, but provide additional cost and time savings.",[],{"_key":2472,"_type":877,"children":2473,"level":1026,"listItem":1696,"markDefs":2478,"style":885},"055f7f52954c",[2474],{"_key":2475,"_type":881,"marks":2476,"text":2477},"530309596273",[],"Developers uniquely understand both the product landscape and their own companies’ needs. They know what’s going to be the best fit for their fellow employees.",[],{"_key":2480,"_type":877,"children":2481,"level":1026,"listItem":1696,"markDefs":2486,"style":885},"d1c05fd4a9c2",[2482],{"_key":2483,"_type":881,"marks":2484,"text":2485},"a2eee9b7905d0",[],"Developers understand the difference between a must-have and a nice-to-have technology product.",[],{"_key":2488,"_type":877,"children":2489,"level":1026,"listItem":1696,"markDefs":2494,"style":885},"19aa2e1ccd45",[2490],{"_key":2491,"_type":881,"marks":2492,"text":2493},"d8093151f1000",[],"Developers love to try before they buy. They test out multiple solutions for free, providing valuable insight to those making big-ticket purchasing decisions.",[],{"_key":2496,"_type":877,"children":2497,"markDefs":2511,"style":885},"bea15a6d9b00",[2498,2502,2507],{"_key":2499,"_type":881,"marks":2500,"text":2501},"bea15a6d9b000",[],"Large corporations are embracing the developer community, and so can you. According to research firm, IDC, ",{"_key":2503,"_type":881,"marks":2504,"text":2506},"bea15a6d9b001",[2505],"cfc6844ddf87","64% of global 2000 businesses have designed platforms for developer engagement",{"_key":2508,"_type":881,"marks":2509,"text":2510},"bea15a6d9b002",[]," both inside and outside their organizations. They are proactively building communities of developers, users, customers, and partners that can collaborate on projects that offer a common interest, with an eye toward selling to these audiences.",[2512],{"_key":2505,"_type":1164,"href":2513},"https:\u002F\u002Fblogs.idc.com\u002F2020\u002F08\u002F31\u002Fdevelopers-driving-the-future-of-digital-innovation\u002F",{"_key":2515,"_type":877,"children":2516,"markDefs":2530,"style":885},"c30745fe9dc3",[2517,2521,2526],{"_key":2518,"_type":881,"marks":2519,"text":2520},"c30745fe9dc30",[],"But you don’t have to be a Fortune 2000 business to engage developers. With millions of developers and technologists visiting each month, Stack Overflow is where you can meet this audience where they already are. According to our ",{"_key":2522,"_type":881,"marks":2523,"text":2525},"c30745fe9dc31",[2524],"9e357368049e","2024 Developer Survey",{"_key":2527,"_type":881,"marks":2528,"text":2529},"c30745fe9dc32",[],", more than 61% of the respondents said that they visit developer communities like Stack Overflow to evaluate new tools. These are exactly the developer-decision makers that you want to reach.",[2531],{"_key":2524,"_type":1164,"href":1549},{"_key":2533,"_type":877,"children":2534,"markDefs":2539,"style":885},"32e10dcedc04",[2535],{"_key":2536,"_type":881,"marks":2537,"text":2538},"444ea49bde650",[],"Corporations of all sizes are taking notice of the skills and talent that developers bring to the table. Those that can reach and influence developers with useful tools and solutions are well-positioned for success.",[],{"_createdAt":206,"_id":207,"_rev":208,"_type":12,"_updatedAt":209,"slug":2541,"title":212},{"_type":15,"current":211},{"_type":28,"asset":2543},{"_ref":85,"_type":31},{"_ref":1015,"_type":31},[2546],{"_key":2547,"_ref":2548,"_type":31},"FgHfD0w3","04eba8a8-29cf-463d-8914-d7dd35ef3d48",{"seoDescription":2550,"seoTitle":2551},"Learn why developers and technologists should play a critical role in your B2B technology marketing strategy.","Discover How Developers Are Gaining Influence on Technology Purchases",{"_type":15,"current":261},{"_ref":216,"_type":31},"2022-05-23T16:41:04+0000",[2556],{"_createdAt":2557,"_id":1755,"_rev":2558,"_type":2559,"_updatedAt":2557,"slug":2560,"title":2562},"2022-03-11T15:30:18Z","5hruNpCYOLH4jmW0dcDsbT","resourceType",{"_type":15,"current":2561},"ebook","eBook",[],{"_type":15,"current":271},{"_createdAt":215,"_id":216,"_rev":217,"_type":23,"_updatedAt":218,"slug":2566,"title":231},{"_type":15,"current":230},[2561],{"data":2569,"sourceMap":-1},{"fileURL":2570},"https:\u002F\u002Fcdn.sanity.io\u002Ffiles\u002Fjo7n4k8s\u002Fproduction\u002Faf840c35e9e54834af1ffb7cfda2262182ea06b1.pdf"]