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receive content covering advertising and employer branding tips and best practices.","Stay updated",{"_createdAt":869,"_id":870,"_rev":871,"_type":872,"_updatedAt":873,"body":874,"category":1119,"estimatedReadingTime":1123,"headers":1124,"image":1127,"linkedResources":1129,"preface":602,"product":1175,"publishedAt":603,"related":1204,"resourceType":1828,"seo":1835,"sidebarCta":1838,"slug":1839,"subcategory":1840,"tags":1842,"title":608,"updatedAt":603,"visible":1372},"2022-03-11T14:22:06Z","prismic_Yf2LnBIAAPU7nC7f","gNtXSZanTOeSeqq715LuAM","resource","2024-02-13T09:35:29Z",[875,886,893,901,908,933,940,948,968,976,984,991,999,1006,1013,1020,1029,1036,1044,1051,1059,1066,1074,1081,1089,1096,1104,1111],{"_key":876,"_type":877,"children":878,"markDefs":884,"style":885},"6737f18c910b","block",[879],{"_key":880,"_type":881,"marks":882,"text":883},"6737f18c910b0","span",[],"Identifying the costs associated with working harder than ever to fill open positions is challenging. 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For companies struggling to hire multiple developers, engineers, and other roles in tech, the COV can be in the hundreds of thousands of dollars. That’s a lot of pressure on recruiting teams alone, but there are other factors that we have to consider associated with COV.",[],{"_key":1000,"_type":877,"children":1001,"markDefs":1005,"style":885},"cd85ec1fcc12",[1002],{"_key":1003,"_type":881,"marks":1004,"text":684},"cd85ec1fcc120",[],[],{"_key":1007,"_type":877,"children":1008,"markDefs":1012,"style":885},"8d8c529abb53",[1009],{"_key":1010,"_type":881,"marks":1011,"text":602},"8d8c529abb530",[],[],{"_key":1014,"_type":877,"children":1015,"markDefs":1019,"style":885},"2e1b1755986c",[1016],{"_key":1017,"_type":881,"marks":1018,"text":684},"2e1b1755986c0",[],[],{"_key":1021,"_type":877,"children":1022,"markDefs":1027,"style":1028},"63f3a81c0d8d",[1023],{"_key":1024,"_type":881,"marks":1025,"text":1026},"63f3a81c0d8d0",[918],"The Cost of Vacancy Factors That Are Hard to Measure",[],"h2",{"_key":1030,"_type":877,"children":1031,"markDefs":1035,"style":885},"bfc1ecf2e0a7",[1032],{"_key":1033,"_type":881,"marks":1034,"text":684},"bfc1ecf2e0a70",[],[],{"_key":1037,"_type":877,"children":1038,"markDefs":1043,"style":885},"89f1b966a31b",[1039],{"_key":1040,"_type":881,"marks":1041,"text":1042},"89f1b966a31b0",[],"While the straightforward COV calculation can give you the hard cost of a vacancy, the “soft costs” of vacancies can hit a company even harder. There’s the cost of temporary labor, the overtime pay for existing employees who are taking on additional work, and opportunities lost because new customers are not reached or projects are not completed. The more specialized or advanced the position, the more potential opportunities your organization misses as the role stays empty.",[],{"_key":1045,"_type":877,"children":1046,"markDefs":1050,"style":885},"75470cc70935",[1047],{"_key":1048,"_type":881,"marks":1049,"text":684},"75470cc709350",[],[],{"_key":1052,"_type":877,"children":1053,"markDefs":1058,"style":885},"ae685fe9df42",[1054],{"_key":1055,"_type":881,"marks":1056,"text":1057},"ae685fe9df420",[],"It’s difficult to accurately measure the negative impact a vacancy will have on productivity, employee engagement and team morale, and even harder to tie monetary values to these metrics.",[],{"_key":1060,"_type":877,"children":1061,"markDefs":1065,"style":885},"8cbee7d0e37f",[1062],{"_key":1063,"_type":881,"marks":1064,"text":684},"8cbee7d0e37f0",[],[],{"_key":1067,"_type":877,"children":1068,"markDefs":1073,"style":885},"3fe284955a28",[1069],{"_key":1070,"_type":881,"marks":1071,"text":1072},"3fe284955a280",[],"While many companies in the technology space will hire temporary or contract employees to bridge the labor gap until they find permanent hires, temporary labor rarely produces the same quality of work as a full-time employee.",[],{"_key":1075,"_type":877,"children":1076,"markDefs":1080,"style":885},"9a5cf0509d6b",[1077],{"_key":1078,"_type":881,"marks":1079,"text":684},"9a5cf0509d6b0",[],[],{"_key":1082,"_type":877,"children":1083,"markDefs":1088,"style":885},"86a1c99d192b",[1084],{"_key":1085,"_type":881,"marks":1086,"text":1087},"86a1c99d192b0",[],"If you have a team of 15 handling the workload that would typically be completed by a team of 20, it can lead to employee burnout. 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Perks for full-time employees, such as career development opportunities, training or conferences, may be put on hold until the team is fully staffed.",[],{"_key":1105,"_type":877,"children":1106,"markDefs":1110,"style":885},"2b6a71aea40b",[1107],{"_key":1108,"_type":881,"marks":1109,"text":684},"2b6a71aea40b0",[],[],{"_key":1112,"_type":877,"children":1113,"markDefs":1118,"style":885},"96d0fe883b54",[1114],{"_key":1115,"_type":881,"marks":1116,"text":1117},"96d0fe883b540",[],"The bottom line? The soft costs associated with the extended periods of overwork due to vacancies will lead to more vacancies. 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A strong employer brand can be what helps your company stand out in a sea of options, especially considering the intense competition for tech talent.",[],{"_key":1219,"_type":877,"children":1220,"markDefs":1225,"style":1028},"67b02729e867",[1221],{"_key":1222,"_type":881,"marks":1223,"text":1224},"686dd8bf6dbd0",[],"Here are five ways that employer branding can help widen your talent pool of technologists:",[],{"_key":1227,"_type":877,"children":1228,"level":1184,"listItem":1237,"markDefs":1238,"style":885},"22cb28d5ee49",[1229,1233],{"_key":1230,"_type":881,"marks":1231,"text":1232},"3fc2a89472bb0",[918],"Attract the tech talent who align with your company culture.",{"_key":1234,"_type":881,"marks":1235,"text":1236},"3fc2a89472bb1",[]," Your employer brand is a reflection of your company mission, vision and values. By promoting the attributes your company finds most important, your strengths, you can attract candidates who share those same attributes and are more likely to be a cultural fit for your organization. This often leads to more engaged and motivated employees, which can ultimately promote higher retention rates.","number",[],{"_key":1240,"_type":877,"children":1241,"level":1184,"listItem":1237,"markDefs":1268,"style":885},"b9c6c8a848aa",[1242,1246,1250,1255,1259,1264],{"_key":1243,"_type":881,"marks":1244,"text":1245},"35e4a5004e8b0",[918],"Speak their language. ",{"_key":1247,"_type":881,"marks":1248,"text":1249},"35e4a5004e8b1",[],"Engineer-driven company blogs allow your current developers to speak to your potential future tech talent – and do it in a language that they understand and can connect with. This is user-generated content (UGC) and is considered company media that supports your overall brand. And candidates actually want it, we found in our ",{"_key":1251,"_type":881,"marks":1252,"text":1254},"35e4a5004e8b2",[1253],"160a209da1e6","2022 Stack Overflow Knows survey",{"_key":1256,"_type":881,"marks":1257,"text":1258},"35e4a5004e8b3",[],": The most popular resources developers use to find out about future employers after their personal network are company reviews (41%), other media (34%), and company media (33%). An example of a company with a great engineer-driven blog is Etsy’s ",{"_key":1260,"_type":881,"marks":1261,"text":1263},"35e4a5004e8b4",[1262],"50ec6e995d6e","Code as Craft Blog",{"_key":1265,"_type":881,"marks":1266,"text":1267},"35e4a5004e8b5",[],", check it out. ",[1269,1271],{"_key":1253,"_type":966,"href":1270},"https://stackoverflow.blog/2022/12/15/job-insights-from-the-tech-community-the-latest-survey-results-from-stack-overflow-knows?utm_source=so-owned&utm_medium=resource-library&utm_campaign=create-your-companys-authentic-story&utm_content=knows-survey",{"_key":1262,"_type":966,"href":1272},"https://www.etsy.com/codeascraft",{"_key":1274,"_type":877,"children":1275,"level":1184,"listItem":1237,"markDefs":1302,"style":885},"1b26b8fb7925",[1276,1280,1284,1289,1293,1298],{"_key":1277,"_type":881,"marks":1278,"text":1279},"119acce91684",[918],"Showcase your company's unique selling points.",{"_key":1281,"_type":881,"marks":1282,"text":1283},"ab698be1a8501",[]," Employer branding can help showcase the unique selling points of your organization. For example, you may offer flexible working arrangements, a strong commitment to diversity and inclusion, or a company culture that values learning and development. In practice, one way to do this is through Stack Overflow ",{"_key":1285,"_type":881,"marks":1286,"text":1288},"ab698be1a8502",[1287],"6aac82cede74","Company Pages",{"_key":1290,"_type":881,"marks":1291,"text":1292},"ab698be1a8503",[],". They allow employers to share company updates, perks and benefits, tech stack, videos and photos of team members, and even highlight developers’ projects. Millions of technologists visit our public platform every month, which means you’re reaching a wide audience of candidates. Take a look at our own Stack Overflow ",{"_key":1294,"_type":881,"marks":1295,"text":1297},"ab698be1a8504",[1296],"084a43677327","Company Page here",{"_key":1299,"_type":881,"marks":1300,"text":1301},"ab698be1a8505",[],".",[1303,1305],{"_key":1287,"_type":966,"href":1304},"https://stackoverflow.com/jobs/companies/stack-overflow?utm_source=so-owned&utm_medium=resource-library&utm_campaign=create-your-companys-authentic-story&utm_content=company-pages",{"_key":1296,"_type":966,"href":1304},{"_key":1307,"_type":877,"children":1308,"level":1184,"listItem":1237,"markDefs":1317,"style":885},"081f65880e2b",[1309,1313],{"_key":1310,"_type":881,"marks":1311,"text":1312},"3f51b22fb8930",[918],"Create a positive candidate experience. ",{"_key":1314,"_type":881,"marks":1315,"text":1316},"3f51b22fb8931",[],"A strong employer brand can also help create a positive candidate experience, which can be important in attracting top technologists. By treating candidates with respect and providing clear communication throughout the hiring process, you can create a positive impression of your organization, even for candidates who don't end up getting the job. This can help build a healthy talent pipeline, as candidates who have a favorable experience are more likely to refer others to your organization.",[],{"_key":1319,"_type":877,"children":1320,"level":1184,"listItem":1237,"markDefs":1329,"style":885},"62b37b44b653",[1321,1325],{"_key":1322,"_type":881,"marks":1323,"text":1324},"adc0de7130f10",[918],"Develop a reputation as an employer of choice for technologists. ",{"_key":1326,"_type":881,"marks":1327,"text":1328},"adc0de7130f11",[],"This can be especially important in attracting passive tech talent, who may not actively be looking for a new job but are open to new opportunities if the right one comes along. By promoting your employer brand through social media, employee and user generated content, and other channels, consistently over a long period of time you can build a strong reputation that can help attract top technologists to your organization.",[],{"_key":1331,"_type":877,"children":1332,"markDefs":1337,"style":885},"06c8d2c14195",[1333],{"_key":1334,"_type":881,"marks":1335,"text":1336},"abf5dae7016a0",[],"Even through economic fluctuations, the need for skilled knowledge workers to build technology remains. Employer branding, through an always-on approach, is an effective way to attract qualified tech talent, keep your hiring funnel active, and reach highly skilled candidates that may not be actively seeking a new job. By broadening your reach specifically into channels where technologists spend their time, your pool of candidates can grow organically as tech talent connects with your brand on both a personal and professional level.",[],{"_key":1339,"_type":877,"children":1340,"markDefs":1345,"style":885},"8e727d8ddc01",[1341],{"_key":1342,"_type":881,"marks":1343,"text":1344},"ca94bf1f68e40",[],"\n",[],{"_createdAt":434,"_id":435,"_rev":436,"_system":1347,"_type":12,"_updatedAt":440,"slug":1349,"title":443},{"base":1348},{"id":435,"rev":439},{"_type":15,"current":442},{"_type":28,"asset":1351},{"_ref":454,"_type":31},[1353,1355,1357,1359],{"_key":1354,"_ref":1131,"_type":31},"57fbf1f95b59",{"_key":1356,"_ref":1156,"_type":31},"e6a1dbe0694f",{"_key":1358,"_ref":1140,"_type":31},"9df4ea2ce85d",{"_key":1360,"_ref":1361,"_type":31},"978a470ecb2b","47a0fa69-09f6-43fb-bc8e-66b899fcfb7c",{"_ref":1177,"_type":31},[1364],{"_key":1365,"_ref":1366,"_type":31},"99e5c67cc805","04eba8a8-29cf-463d-8914-d7dd35ef3d48",{"_type":1368,"seoDescription":1369},"seo","Employer branding is the most effective way to build relationships with candidates for hard-to-fill positions like software developers and engineers.",{"_type":15,"current":458},{"_ref":447,"_type":31},true,{"_createdAt":1374,"_id":1131,"_rev":1375,"_type":872,"_updatedAt":1376,"body":1377,"category":1575,"image":1579,"linkedResources":1581,"preface":559,"product":1592,"publishedAt":560,"resourceType":1593,"seo":1596,"slug":1598,"subcategory":1599,"title":567,"visible":1372},"2023-02-06T21:01:43Z","gNtXSZanTOeSeqq715LmHc","2024-02-13T09:33:50Z",[1378,1386,1394,1402,1410,1422,1434,1446,1458,1470,1478,1486,1495,1503,1511,1519,1527,1535,1543,1551,1559,1567],{"_key":1379,"_type":877,"children":1380,"markDefs":1385,"style":885},"ab435db30045",[1381],{"_key":1382,"_type":881,"marks":1383,"text":1384},"3f60d8e0c5660",[],"Employee testimonials are important for attracting tech talent because they provide developers and technologists with an authentic view into what it’s actually like to work at your organization. Because your current engineers can offer a voice “on the inside,” it can help paint a more complete picture of your company culture, work environment, benefits and perks, and overall developer experience. Not only do employee testimonials attract tech talent, they also help to retain the right tech talent. They are a great tool for developers to assess if your organization aligns with their own career goals and values.",[],{"_key":1387,"_type":877,"children":1388,"markDefs":1393,"style":885},"50804899038e",[1389],{"_key":1390,"_type":881,"marks":1391,"text":1392},"542e52291cd60",[],"Employee testimonials can be particularly powerful when they come from members of your team who have been with your company for a long time, or who have held a variety of roles across the organization. Speaking to what a day-in-the-life is like, what they value about the organization, work schedules, interesting projects they are working on, or how collaborating with other developers on their team has impacted them will help move the needle with technologists to create a lasting impression. Additionally, employee testimonials can help answer common questions or even concerns tech talent may have before beginning their candidate journey, which is a win-win for you and them. Employee testimonials are an essential tool to telling their authentic story, and, ultimately, your company’s authentic story.\n",[],{"_key":1395,"_type":877,"children":1396,"markDefs":1401,"style":1028},"de7ba5b0e95e",[1397],{"_key":1398,"_type":881,"marks":1399,"text":1400},"4809eee1fe3e0",[918],"How to Ask for Employee Testimonials",[],{"_key":1403,"_type":877,"children":1404,"markDefs":1409,"style":885},"e47d81abf1a7",[1405],{"_key":1406,"_type":881,"marks":1407,"text":1408},"dba4e37bbc160",[],"There are several ways to collect stories from your engineering team members, gathered by the employer branding, marketing, or talent acquisition team leading the initiative. In order to be successful in the long term, select employees who are in good standing, are excited to share their experiences, or are already acting as ambassadors for your organization, taking on storytelling themselves. Tip: Always get the necessary permission to use their words, stories, ideas, or images before publishing.",[],{"_key":1411,"_type":877,"children":1412,"level":1184,"listItem":1237,"markDefs":1421,"style":885},"a4cdfb20b4cc",[1413,1417],{"_key":1414,"_type":881,"marks":1415,"text":1416},"0d4effee21e90",[918],"Ask directly:",{"_key":1418,"_type":881,"marks":1419,"text":1420},"0d4effee21e91",[]," This is the most straightforward approach. Once you have a good idea of who you’d like to participate, simply ask if they would be willing to write a testimonial or provide a quote that you can use on your career site or marketing materials. Tip: Provide your employees with a guide and timeline, as well as make your leaders and their managers aware that you’re collecting testimonials, let them advocate on your behalf.",[],{"_key":1423,"_type":877,"children":1424,"level":1184,"listItem":1237,"markDefs":1433,"style":885},"1ead3657735c",[1425,1429],{"_key":1426,"_type":881,"marks":1427,"text":1428},"f9e8b5a5928e0",[918],"Encourage employees to share their experiences on social media:",{"_key":1430,"_type":881,"marks":1431,"text":1432},"f9e8b5a5928e1",[]," We know developers and technologists are passionate, so encourage them to share their experience working for your company on their own social media accounts. This spreads the word organically from a personal viewpoint to a large audience, which can foster new followers that turn into candidates. Tip: Provide messaging guidance, topic ideas, hashtags, or images you’d like employees to share to drive consistency and help track what’s being shared.",[],{"_key":1435,"_type":877,"children":1436,"level":1184,"listItem":1237,"markDefs":1445,"style":885},"3f42c5ed00bc",[1437,1441],{"_key":1438,"_type":881,"marks":1439,"text":1440},"260dfcd225580",[918],"Collect feedback through surveys: ",{"_key":1442,"_type":881,"marks":1443,"text":1444},"260dfcd225581",[],"Consider sending out a survey to your employees asking for feedback on their experience, or utilize existing surveys like your company’s post-onboarding survey to new team members. You can then use their responses and keep a record of those willing to share their journey. Tip: Single-question surveys tend to be more popular than lengthy annual employee surveys for gathering testimonials.",[],{"_key":1447,"_type":877,"children":1448,"level":1184,"listItem":1237,"markDefs":1457,"style":885},"cd1dbad1f3ef",[1449,1453],{"_key":1450,"_type":881,"marks":1451,"text":1452},"f53c0caccdbd0",[918],"Use existing content channels:",{"_key":1454,"_type":881,"marks":1455,"text":1456},"f53c0caccdbd1",[]," If you have an employee blog or newsletter, consider pulling out the highlights from those to use as shorter quotes. Tip: If you find a compelling narrative or enthusiastic technologist jumping to share more, this is a great opportunity to create a longer-form version or even a complete employer branding campaign around their story.",[],{"_key":1459,"_type":877,"children":1460,"level":1184,"listItem":1237,"markDefs":1469,"style":885},"4504f5e539fb",[1461,1465],{"_key":1462,"_type":881,"marks":1463,"text":1464},"3e7a613646de0",[918],"Consider offering incentives: ",{"_key":1466,"_type":881,"marks":1467,"text":1468},"3e7a613646de1",[],"Incentivize your engineers to provide testimonials by offering rewards such as gift cards, company-wide recognition, or time off. This can help to encourage participation if they have a motivating factor. Tip: Think about what your developers and technologists specifically care about, which could likely be different from other workgroups’ incentives.",[],{"_key":1471,"_type":877,"children":1472,"markDefs":1477,"style":1028},"7f4730d605ec",[1473],{"_key":1474,"_type":881,"marks":1475,"text":1476},"2a2a89c25ebe",[918],"Topic Ideas for Employee Testimonials",[],{"_key":1479,"_type":877,"children":1480,"markDefs":1485,"style":885},"e0797c147c07",[1481],{"_key":1482,"_type":881,"marks":1483,"text":1484},"2e4a492c9d8c0",[],"One of the obstacles for employees that are interested in providing testimonials (and the team responsible for collecting them) is knowing what to say or highlight about their experience. Consider using the following as starting points:",[],{"_key":1487,"_type":877,"children":1488,"level":1184,"listItem":1493,"markDefs":1494,"style":885},"174936c9a5f3",[1489],{"_key":1490,"_type":881,"marks":1491,"text":1492},"68c39de5d7800",[],"What is their \"why\" behind joining your company?","bullet",[],{"_key":1496,"_type":877,"children":1497,"level":1184,"listItem":1493,"markDefs":1502,"style":885},"a947db48113a",[1498],{"_key":1499,"_type":881,"marks":1500,"text":1501},"47cce3cbb87f0",[],"What is their favorite benefit or perk, and why?",[],{"_key":1504,"_type":877,"children":1505,"level":1184,"listItem":1493,"markDefs":1510,"style":885},"638a6c5886e7",[1506],{"_key":1507,"_type":881,"marks":1508,"text":1509},"74d07185d2590",[],"How has your company changed the trajectory of their tech career?",[],{"_key":1512,"_type":877,"children":1513,"level":1184,"listItem":1493,"markDefs":1518,"style":885},"e2c0039b9f75",[1514],{"_key":1515,"_type":881,"marks":1516,"text":1517},"9f4b8a916cd10",[],"What does a typical day as a developer look like?",[],{"_key":1520,"_type":877,"children":1521,"level":1184,"listItem":1493,"markDefs":1526,"style":885},"487cd2240a14",[1522],{"_key":1523,"_type":881,"marks":1524,"text":1525},"87438965876d0",[],"What is the most outstanding thing they've learned from other technologists on their team?",[],{"_key":1528,"_type":877,"children":1529,"level":1184,"listItem":1493,"markDefs":1534,"style":885},"5a644303f0a8",[1530],{"_key":1531,"_type":881,"marks":1532,"text":1533},"cb4de8ed82060",[],"Who has made a significant impact on them at your company, and why?",[],{"_key":1536,"_type":877,"children":1537,"level":1184,"listItem":1493,"markDefs":1542,"style":885},"89b829be37e4",[1538],{"_key":1539,"_type":881,"marks":1540,"text":1541},"bbf6c1287b8a0",[],"What tech stack do they use most frequently?",[],{"_key":1544,"_type":877,"children":1545,"level":1184,"listItem":1493,"markDefs":1550,"style":885},"2fdc1330a7de",[1546],{"_key":1547,"_type":881,"marks":1548,"text":1549},"975fd3923eec0",[],"What interesting projects or innovative products are they working on right now?",[],{"_key":1552,"_type":877,"children":1553,"level":1184,"listItem":1493,"markDefs":1558,"style":885},"b47b03d19764",[1554],{"_key":1555,"_type":881,"marks":1556,"text":1557},"b40605723ecf0",[],"How is the flexibility or work-life balance on the engineering team?",[],{"_key":1560,"_type":877,"children":1561,"level":1184,"listItem":1493,"markDefs":1566,"style":885},"ddedb08864b2",[1562],{"_key":1563,"_type":881,"marks":1564,"text":1565},"5df491f1fa960",[],"What kind of programs are they passionate about that your company offers? (i.e. sustainability efforts, volunteering, resource groups, etc.)",[],{"_key":1568,"_type":877,"children":1569,"markDefs":1574,"style":885},"34015fa22978",[1570],{"_key":1571,"_type":881,"marks":1572,"text":1573},"cf3c91b1107a0",[],"Whether in writing or on video, the most important thing is to make it easy for your employees to contribute. It can be challenging when put on the spot, so using prompts in question form can help overcome that. Employee testimonials are a powerful, emotional connection that provides a glimpse inside your organization through the eyes of a peer. 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