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receive content covering advertising and employer branding tips and best practices.","Stay 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Insights from the above-mentioned Gartner report, along with our recent survey on employer branding, can help answer that question—and give you the tools you need to connect with the candidates you want.",[],{"_key":952,"_type":877,"children":953,"markDefs":958,"style":959},"a5d998b54690",[954],{"_key":955,"_type":881,"marks":956,"text":957},"a5d998b546900",[],"A strong EVP is critical to attracting and retaining the right people",[],"h1",{"_key":961,"_type":877,"children":962,"markDefs":967,"style":898},"ba21e379ad73",[963],{"_key":964,"_type":881,"marks":965,"text":966},"ba21e379ad730",[],"When you build or buy software, you’re used to thinking about its value proposition: the promise of value that product or service will offer you. But your organization has another value proposition for employees. According to the above-mentioned Gartner report, “Many organizations lack a well-defined employee value proposition (EVP) for software engineering roles, which limits their ability to attract candidates and retain employees.” Gartner defines an EVP as “the set of attributes that the labor market and current employees perceive as the value they gain through employment with the organization.”",[],{"_key":969,"_type":877,"children":970,"markDefs":974,"style":898},"b7ce6de781bb",[971],{"_key":972,"_type":881,"marks":973,"text":684},"b7ce6de781bb0",[],[],{"_key":976,"_type":877,"children":977,"markDefs":990,"style":898},"b27495b142e8",[978,982,986],{"_key":979,"_type":881,"marks":980,"text":981},"b27495b142e80",[],"In 2022, employers who want to draw, develop, and retain software engineering talent will need to communicate their value proposition ",{"_key":983,"_type":881,"marks":984,"text":985},"b27495b142e81",[887],"as employers",{"_key":987,"_type":881,"marks":988,"text":989},"b27495b142e82",[],". What value will you offer candidates? Salary, as we’ll see, is only part of the picture. Gartner posits that, “Through 2023, 90% of companies that do not have a clearly defined and compelling employee value proposition will be unable to hire and retain enough staff for their software engineering needs.”",[],{"_key":992,"_type":877,"children":993,"markDefs":998,"style":959},"17ea14b213a2",[994],{"_key":995,"_type":881,"marks":996,"text":997},"17ea14b213a20",[],"What are the components of a strong EVP for software engineers?",[],{"_key":1000,"_type":877,"children":1001,"markDefs":1006,"style":898},"33a40b744127",[1002],{"_key":1003,"_type":881,"marks":1004,"text":1005},"33a40b7441270",[],"In a recent ​​Gartner Global Labor Market Survey, people in software engineering roles told us that the top five characteristics they consider as the most important when considering a potential employer are::",[],{"_key":1008,"_type":877,"children":1009,"markDefs":1013,"style":898},"e87a18cdd50e",[1010],{"_key":1011,"_type":881,"marks":1012,"text":684},"e87a18cdd50e0",[],[],{"_key":1015,"_type":877,"children":1016,"level":1021,"listItem":1022,"markDefs":1023,"style":898},"5944f002479e",[1017],{"_key":1018,"_type":881,"marks":1019,"text":1020},"5944f002479e0",[],"Compensation (salary and benefits)",1,"number",[],{"_key":1025,"_type":877,"children":1026,"level":1021,"listItem":1022,"markDefs":1031,"style":898},"5e8a3de8cf9b",[1027],{"_key":1028,"_type":881,"marks":1029,"text":1030},"5e8a3de8cf9b0",[],"Work-life balance",[],{"_key":1033,"_type":877,"children":1034,"level":1021,"listItem":1022,"markDefs":1039,"style":898},"a9fab16ba72b",[1035],{"_key":1036,"_type":881,"marks":1037,"text":1038},"a9fab16ba72b0",[],"Stability",[],{"_key":1041,"_type":877,"children":1042,"level":1021,"listItem":1022,"markDefs":1047,"style":898},"53ef2eb4e47b",[1043],{"_key":1044,"_type":881,"marks":1045,"text":1046},"53ef2eb4e47b0",[],"Location",[],{"_key":1049,"_type":877,"children":1050,"level":1021,"listItem":1022,"markDefs":1055,"style":898},"666f174ba7dd",[1051],{"_key":1052,"_type":881,"marks":1053,"text":1054},"666f174ba7dd0",[],"Development opportunities",[],{"_key":1057,"_type":877,"children":1058,"markDefs":1062,"style":898},"9526376b1250",[1059],{"_key":1060,"_type":881,"marks":1061,"text":684},"9526376b12500",[],[],{"_key":1064,"_type":877,"children":1065,"markDefs":1070,"style":898},"d56da5a6678d",[1066],{"_key":1067,"_type":881,"marks":1068,"text":1069},"d56da5a6678d0",[],"Gartner recommends, “These five attraction drivers should be your top priorities and the best starting point for improving your EVP.”",[],{"_key":1072,"_type":877,"children":1073,"markDefs":1077,"style":898},"20e5af79e655",[1074],{"_key":1075,"_type":881,"marks":1076,"text":684},"20e5af79e6550",[],[],{"_key":1079,"_type":877,"children":1080,"markDefs":1094,"style":898},"b74ed012cd20",[1081,1085,1090],{"_key":1082,"_type":881,"marks":1083,"text":1084},"b74ed012cd200",[],"In fact, Stack Overflow has been conducting broad surveys of the developer community for the last 12 years, and we believe Gartner findings in this report are consistent with ours. Here’s a dive into the findings from ",{"_key":1086,"_type":881,"marks":1087,"text":1089},"b74ed012cd201",[1088],"f7c052cb4fab","our recent pulse survey on employer branding",{"_key":1091,"_type":881,"marks":1092,"text":1093},"b74ed012cd202",[]," that are relevant here.",[1095],{"_key":1088,"_type":896,"href":1096},"https:\u002F\u002Fstackoverflow.blog\u002F2021\u002F12\u002F07\u002Fnew-data-what-developers-look-for-in-future-job-opportunities\u002F",{"_key":1098,"_type":877,"children":1099,"markDefs":1104,"style":1105},"6e45c5738462",[1100],{"_key":1101,"_type":881,"marks":1102,"text":1103},"6e45c57384620",[],"Developers want to earn, but they also want to learn",[],"h2",{"_key":1107,"_type":877,"children":1108,"markDefs":1113,"style":898},"c19ed465cbae",[1109],{"_key":1110,"_type":881,"marks":1111,"text":1112},"c19ed465cbae0",[],"According to our survey, about 75% of developers are either actively looking for a new job or are open to hearing about new opportunities. Why? Sixty-five percent cited compensation as their primary motivation, while 39% wanted to work with new tech, 36% were seeking a better work-life balance, and 35% wanted better opportunities for leadership or professional growth. From a generational perspective, we found that Millennials were the group most interested in learning opportunities.",[],{"_key":1115,"_type":877,"children":1116,"markDefs":1121,"style":1105},"975e764eb1ff",[1117],{"_key":1118,"_type":881,"marks":1119,"text":1120},"975e764eb1ff0",[],"Developers want flexibility at work",[],{"_key":1123,"_type":877,"children":1124,"markDefs":1129,"style":898},"985eb5ec6604",[1125],{"_key":1126,"_type":881,"marks":1127,"text":1128},"985eb5ec66040",[],"The priorities that keep developers from leaving their jobs are almost identical to the priorities that motivate them to leave. Compensation (69%), flexibility (61%), and learning opportunities (53%) are the top reasons developers consider leaving their jobs. Meanwhile, developers who want to stay in their current roles say flexibility at work is their top priority (65%), ahead of compensation (59%) and opportunities to learn (56%).",[],{"_key":1131,"_type":877,"children":1132,"markDefs":1136,"style":898},"495604093b8e",[1133],{"_key":1134,"_type":881,"marks":1135,"text":684},"495604093b8e0",[],[],{"_key":1138,"_type":877,"children":1139,"markDefs":1144,"style":898},"a10d48f7ccba",[1140],{"_key":1141,"_type":881,"marks":1142,"text":1143},"a10d48f7ccba0",[],"The importance of flexibility—flexible hours, remote work—was a consistent finding across age groups. (For Millennials, opportunities to learn ranked the same as flexibility.) Fifty-six percent of developers said they would be turned off by a job that required them to work specific hours, while 50% said a job that required them to go into the office would be less appealing than a remote-friendly job.",[],{"_key":1146,"_type":877,"children":1147,"markDefs":1152,"style":1105},"7dd77a8b17c0",[1148],{"_key":1149,"_type":881,"marks":1150,"text":1151},"7dd77a8b17c00",[],"Developers want the tools they need to succeed",[],{"_key":1154,"_type":877,"children":1155,"markDefs":1160,"style":898},"69f597a834b5",[1156],{"_key":1157,"_type":881,"marks":1158,"text":1159},"69f597a834b50",[],"Our survey found that developers want to work where their experience is prioritized and where they have access to the resources they need to do their best work. When asked what makes a potential employer appealing, more than 53% said companies that prioritize the developer experience are more attractive. Salary transparency was the second priority (41%), with opportunities to learn from people outside one’s immediate team (40%) close behind. A structured onboarding process is a priority for 35% of developers, while 33% are attracted to companies that make it easy to connect with experts within the organization.",[],{"_key":1162,"_type":877,"children":1163,"markDefs":1167,"style":898},"375153f8c54b",[1164],{"_key":1165,"_type":881,"marks":1166,"text":684},"375153f8c54b0",[],[],{"_key":1169,"_type":877,"children":1170,"markDefs":1175,"style":898},"231a1ef2f0fd",[1171],{"_key":1172,"_type":881,"marks":1173,"text":1174},"231a1ef2f0fd0",[],"In keeping with these responses, developers described potential employers as unappealing when they reduced flexibility or limited access to resources. Specifically, 59% would find a company that blocked their access to Stack Overflow unattractive, while 54% described companies that don’t give them the resources they need to feel confident in their work as unappealing.",[],{"_key":1177,"_type":877,"children":1178,"markDefs":1183,"style":1105},"21f656e99a91",[1179],{"_key":1180,"_type":881,"marks":1181,"text":1182},"21f656e99a910",[],"How do developers assess prospective employers?",[],{"_key":1185,"_type":877,"children":1186,"markDefs":1191,"style":898},"1089e2ec9ce5",[1187],{"_key":1188,"_type":881,"marks":1189,"text":1190},"1089e2ec9ce50",[],"Naturally enough, 77% of developers said they compare potential employers to their current employer. 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a fiercely competitive and rapidly evolving job market, strong employer branding helps companies attract people whose skills and interests align with the organization’s identity and goals. But what does good employer branding look like, and how do you get there?",[],{"_key":1630,"_type":877,"children":1631,"markDefs":1636,"style":898},"c90ed9e8526a",[1632],{"_key":1633,"_type":881,"marks":1634,"text":1635},"e417807363dc0",[],"In this webinar, Patrick McCue, Stack Overflow’s Senior Managing Director of Employer Branding, talks with Jessica Miller-Merrill, a workplace change agent and author focused on human resources and talent acquisition, about how strong employer branding is critical to attracting the right candidates and building high-performing teams. You’ll learn:",[],{"_key":1638,"_type":877,"children":1639,"level":1021,"listItem":1306,"markDefs":1644,"style":898},"02540f96789d",[1640],{"_key":1641,"_type":881,"marks":1642,"text":1643},"d00a9c4fb5a50",[],"Why understanding your audience is critical to good employer branding",[],{"_key":1646,"_type":877,"children":1647,"level":1021,"listItem":1306,"markDefs":1652,"style":898},"ef27c2533180",[1648],{"_key":1649,"_type":881,"marks":1650,"text":1651},"b39abdb2b5a60",[],"How tailoring engaging, authentic content to candidate personas helps surface the best candidates",[],{"_key":1654,"_type":877,"children":1655,"level":1021,"listItem":1306,"markDefs":1660,"style":898},"a0fe114c0251",[1656],{"_key":1657,"_type":881,"marks":1658,"text":1659},"684972259eca0",[],"What metrics to use to evaluate the success of your employer branding efforts",[],{"_key":1662,"_type":877,"children":1663,"level":1021,"listItem":1306,"markDefs":1668,"style":898},"5a3c789cd04e",[1664],{"_key":1665,"_type":881,"marks":1666,"text":1667},"a65c7240795b0",[],"The importance of crafting a differentiation strategy that sets you apart from other companies",[],{"_key":1670,"_type":877,"children":1671,"level":1021,"listItem":1306,"markDefs":1676,"style":898},"41d79e521526",[1672],{"_key":1673,"_type":881,"marks":1674,"text":1675},"1859619f087e0",[],"Examples of employer branding that align with and express a company’s core values",[],{"_key":1678,"_type":1481,"headline":1679,"link":1680,"paragraph":1681,"text":1690},"862cfddb303c","Watch the full webinar","https:\u002F\u002Fstackoverflow.zoom.us\u002Frec\u002Fshare\u002FJ7SH4jasGupL_7qOyjzYTPekq-qwgb9qtE9K2Uap2CKm9HAH3QYOXbUVEB7K9mK6.MBH1nQ8ffiUs97PX",[1682],{"_key":1683,"_type":877,"children":1684,"markDefs":1689,"style":898},"c8d700fee238",[1685],{"_key":1686,"_type":881,"marks":1687,"text":1688},"34558506929b",[],"Watch on-demand",[],"Watch now",{"_createdAt":1523,"_id":1524,"_rev":1525,"_type":12,"_updatedAt":1523,"description":1692,"slug":1698,"title":566},[1693],{"_key":1528,"_type":877,"children":1694,"markDefs":1697,"style":898},[1695],{"_key":1531,"_type":881,"marks":1696,"text":1533},[],[],{"_type":15,"current":1536},{"_type":28,"asset":1700},{"_ref":45,"_type":31},[1702,1705,1708,1711],{"_key":1703,"_ref":1704,"_type":31},"0538c4b1ea81","634b8a04-9d49-4959-bd57-c52c26052129",{"_key":1706,"_ref":1707,"_type":31},"76935d73a4e4","ab2ae04c-4ea2-4e7f-9041-66e335900812",{"_key":1709,"_ref":1710,"_type":31},"c5f1c17b903f","3b515016-d40f-46b8-a7f7-adf77f326af9",{"_key":1712,"_ref":1598,"_type":31},"6d7daa86be77",{"_ref":1495,"_type":31},"2022-07-18T14:27:37.782Z",[1716,1719],{"_key":1717,"_ref":1718,"_type":31},"47fdad5df1e4","3a43a247-7fe6-4aee-ba14-4de4783870c2",{"_key":1720,"_ref":1721,"_type":31},"40aaa148feb8","04eba8a8-29cf-463d-8914-d7dd35ef3d48",{"_type":1723,"seoDescription":1724,"seoTitle":1725},"seo","Stack Overflow Employer Branding shows how a strong employer brand helps companies attract people whose skills and interests align with the organization’s identity and goals.","More than a buzzword: Getting started with employer branding",{"_type":15,"current":1727},"more-than-a-buzzword-employer-branding",[1729],{"_createdAt":1730,"_id":1721,"_rev":1525,"_type":1731,"_updatedAt":1730,"slug":1732,"title":1734},"2022-03-11T15:36:05Z","resourceType",{"_type":15,"current":1733},"article","Article",[1736],{"_key":1480,"_type":1481,"headline":1482,"link":1483,"paragraph":1737,"show_in_sidebar":1520,"text":1521},[1738],{"_key":1486,"_type":877,"children":1739,"markDefs":1742,"style":898},[1740],{"_key":1489,"_type":881,"marks":1741,"text":1491},[],[],{"_type":15,"current":1744},"find-and-retain-the-best-software-engineering-talent",[1733],"Find and retain the best software engineering talent with a strong Employer Brand and Employee Value Proposition"]