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",{"image":770,"link":32,"preface":663,"publishedAt":772,"slug":773,"subcategory":775,"title":777},{"_type":28,"asset":771},{"_ref":629,"_type":31},"2023-02-27T20:06:34.275Z",{"_type":15,"current":774},"how-to-use-actions-for-you-dashboard",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":776,"title":738},{"_type":15,"current":737},"How to get started using the Actions for You Dashboard?",{"image":779,"link":32,"preface":781,"publishedAt":782,"slug":783,"subcategory":785,"title":787},{"_type":28,"asset":780},{"_ref":629,"_type":31},"This article is for Admins of a Collective on how to update a Collective page.","2023-02-27T20:05:04.096Z",{"_type":15,"current":784},"how-to-update-a-collectives-tm-page",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":786,"title":738},{"_type":15,"current":737},"How to update a Collectives™ 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Collective™?",{"image":826,"link":32,"preface":684,"publishedAt":828,"slug":829,"subcategory":831,"title":833},{"_type":28,"asset":827},{"_ref":683,"_type":31},"2023-02-27T20:02:46.078Z",{"_type":15,"current":830},"collectives-dashboard-overview",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":832,"title":738},{"_type":15,"current":737},"How to use the Dashboard?",{"image":835,"link":32,"preface":684,"publishedAt":838,"slug":839,"subcategory":841,"title":843},{"_type":28,"asset":836},{"_ref":837,"_type":31},"image-5b11ec174962b52f9658cc78a8d5310eeff09c2c-1200x630-png","2023-02-27T20:02:25.787Z",{"_type":15,"current":840},"collectives-recommend-an-answer",{"_createdAt":723,"_id":724,"_rev":725,"_type":23,"_updatedAt":726,"slug":842,"title":738},{"_type":15,"current":737},"How do I recommend an 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receive content covering advertising and employer branding tips and best practices.","Stay 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If you follow a few simple guidelines then you, your users, and the Stack Overflow community can all benefit.",[],{"_key":918,"_type":877,"children":919,"markDefs":941,"style":908},"4d580465a0cb",[920,924,929,933,937],{"_key":921,"_type":881,"marks":922,"text":923},"6fd19ff5a364",[],"It’s important to keep in mind that while Stack Overflow ",{"_key":925,"_type":881,"marks":926,"text":928},"a1f39d4a9535",[927],"em","can help",{"_key":930,"_type":881,"marks":931,"text":932},"8b913854b9bf",[]," support your product, it ",{"_key":934,"_type":881,"marks":935,"text":936},"3fb6ed1894cf",[927],"can't be a substitute",{"_key":938,"_type":881,"marks":939,"text":940},"9d5f97b1eb3a",[]," for a help center or providing customer support. There are issues that only you can address, and if you send your users to Stack Overflow for them, they'll only get frustrated. Refer to the chart below to guide your users to the platform they should use to ask different types of questions.",[],{"_key":943,"_type":28,"asset":944,"markDefs":32},"Kw6ZpJKA",{"_ref":945,"_type":31},"image-708b52539a93d8c7d72beb43ee5bb8424eaf0641-728x250-png",{"_key":947,"_type":877,"children":948,"markDefs":961,"style":908},"88aa501a44bd",[949,953,957],{"_key":950,"_type":881,"marks":951,"text":952},"88aa501a44bd0",[],"Remember, Stack Overflow is moderated ",{"_key":954,"_type":881,"marks":955,"text":956},"88aa501a44bd1",[927],"by the community",{"_key":958,"_type":881,"marks":959,"text":960},"88aa501a44bd2",[],". If you want your customers to have a good experience on the site, you need to be there to guide them if they aren't familiar with how things work.",[],{"_key":963,"_type":877,"children":964,"markDefs":969,"style":908},"c5f11f9624bd",[965],{"_key":966,"_type":881,"marks":967,"text":968},"c5f11f9624bd0",[],"Let’s take a look at some of the common questions we’ve received from product and developer relations and support teams in the past.",[],{"_key":971,"_type":877,"children":972,"markDefs":986,"style":908},"5566f097f8db",[973,977,982],{"_key":974,"_type":881,"marks":975,"text":976},"5566f097f8db0",[927],"Please note you’ll want to create a ",{"_key":978,"_type":881,"marks":979,"text":981},"5566f097f8db1",[927,980],"3ebf4a18b880","Stack Overflow account",{"_key":983,"_type":881,"marks":984,"text":985},"5566f097f8db2",[927]," for access to much of the functionality we cover in this article.",[987],{"_key":980,"_type":904,"href":988},"https:\u002F\u002Fstackoverflow.com\u002Fhelp\u002Fcreating-accounts",{"_key":990,"_type":877,"children":991,"markDefs":995,"style":908},"e659f9dcb759",[992],{"_key":993,"_type":881,"marks":994,"text":684},"e659f9dcb7590",[],[],{"_key":997,"_type":877,"children":998,"markDefs":1003,"style":1004},"f70dd3d08667",[999],{"_key":1000,"_type":881,"marks":1001,"text":1002},"f70dd3d086670",[],"How can I monitor questions using my product tags?",[],"h2",{"_key":1006,"_type":877,"children":1007,"markDefs":1012,"style":908},"26d56e0a2b99",[1008],{"_key":1009,"_type":881,"marks":1010,"text":1011},"26d56e0a2b990",[],"Thousands of questions are asked on Stack Overflow every day and they are often answered within minutes. Be responsive: monitor the tags related to your product, search for questions that might not be tagged correctly and improve them, and review and improve answers.",[],{"_key":1014,"_type":877,"children":1015,"markDefs":1020,"style":908},"1467efcfe63a",[1016],{"_key":1017,"_type":881,"marks":1018,"text":1019},"1467efcfe63a0",[],"If you click on any tag on Stack Overflow, it will take you to that Tag’s page. 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Then click on “Question Subscriptions”.",[],{"_key":1058,"_type":28,"asset":1059,"markDefs":32},"KWZCgzGg",{"_ref":1060,"_type":31},"image-d85fb8a3e16abf25f6888230d4607cc7597f756e-1633x682-png",{"_key":1062,"_type":877,"children":1063,"markDefs":1068,"style":908},"b9a4c86d0b29",[1064],{"_key":1065,"_type":881,"marks":1066,"text":1067},"b9a4c86d0b290",[],"At the top of the page, click “Filtered Questions”. This will bring you to the page below where you can set up any custom filters that you’d like. These filters can be set up for any questions tagged with a specific topic on Stack Overflow or across the entire Stack Exchange network of sites.",[],{"_key":1070,"_type":28,"asset":1071,"markDefs":32},"kNMlNDgN",{"_ref":1072,"_type":31},"image-f23879920f3627789b3b4f02fdc1ea12c7984761-1480x934-png",{"_key":1074,"_type":877,"children":1075,"markDefs":1080,"style":908},"de7c0dd3ac95",[1076],{"_key":1077,"_type":881,"marks":1078,"text":1079},"de7c0dd3ac950",[],"Once you’ve set up your custom filters, you can toggle between all of the filters you’ve created. You can also sort by activity, newest questions, and unanswered questions for each filter.",[],{"_key":1082,"_type":28,"asset":1083,"markDefs":32},"2YtMj2Xu",{"_ref":1084,"_type":31},"image-812929c08f15f231ffb9b82d32b81b44ba1ffaa7-1504x754-png",{"_key":1086,"_type":877,"children":1087,"markDefs":1092,"style":1004},"f19536823bc2",[1088],{"_key":1089,"_type":881,"marks":1090,"text":1091},"f19536823bc20",[],"How can I let users know I’m from the company who created the technology?",[],{"_key":1094,"_type":877,"children":1095,"markDefs":1100,"style":908},"075a159f54bc",[1096],{"_key":1097,"_type":881,"marks":1098,"text":1099},"075a159f54bc0",[],"If you are answering questions related to a technology created or owned by your company, we strongly encourage you to disclose that you work for the organization in your answer. You may choose to include this information in your profile or even add your official company logo as your avatar image. Here’s an example of a top Stack Overflow user who clearly states he works for Google.",[],{"_key":1102,"_type":28,"asset":1103,"markDefs":32},"gxqmvzay",{"_ref":1104,"_type":31},"image-f660ba0bd0ed850637313bcc3c72c9e3a391a86d-1630x949-png",{"_key":1106,"_type":877,"children":1107,"markDefs":1112,"style":1004},"974d2ef3265d",[1108],{"_key":1109,"_type":881,"marks":1110,"text":1111},"974d2ef3265d0",[],"What should a tag wiki excerpt contain?",[],{"_key":1114,"_type":877,"children":1115,"markDefs":1129,"style":908},"df1268646608",[1116,1120,1125],{"_key":1117,"_type":881,"marks":1118,"text":1119},"df12686466080",[],"Tags are the de-facto map of allowed (and implicitly disallowed by omission) topics on your site. That’s why the first two pages of tags should have excellent tag wiki excerpts at a minimum. If they have great, complete ",{"_key":1121,"_type":881,"marks":1122,"text":1124},"df12686466081",[1123],"3afa319ed3ba","tag wikis",{"_key":1126,"_type":881,"marks":1127,"text":1128},"df12686466082",[],", that’s even better, but you have to crawl before you can walk. Focusing on the ~500 character excerpt is a simple way to get started — and that text is surfaced in a bunch of places on the site, including tag mouseovers.",[1130],{"_key":1123,"_type":904,"href":1131},"https:\u002F\u002Fstackoverflow.blog\u002F2010\u002F08\u002F01\u002Ftag-folksonomy-and-tag-synonyms\u002F",{"_key":1133,"_type":877,"children":1134,"markDefs":1138,"style":908},"e0caa6a9e36b",[1135],{"_key":1136,"_type":881,"marks":1137,"text":684},"e0caa6a9e36b0",[],[],{"_key":1140,"_type":877,"children":1141,"markDefs":1146,"style":1147},"da4eb0024646",[1142],{"_key":1143,"_type":881,"marks":1144,"text":1145},"da4eb00246460",[],"Here are a few guidelines for writing useful tag excerpts:",[],"h3",{"_key":1149,"_type":877,"children":1150,"level":1160,"listItem":1161,"markDefs":1162,"style":908},"b1dfcc3028c2",[1151,1156],{"_key":1152,"_type":881,"marks":1153,"text":1155},"b1dfcc3028c20",[1154],"strong","The excerpt is the elevator pitch for the tag.",{"_key":1157,"_type":881,"marks":1158,"text":1159},"b1dfcc3028c21",[]," You only have ~500 plain text characters for the excerpt, so don’t feel obligated to cover everything in it! Save that for the 30,000+ character Markdown tag wiki. The excerpt should define the shared quality of questions containing this tag — boiled down to a few short sentences.",1,"number",[],{"_key":1164,"_type":877,"children":1165,"level":1160,"listItem":1161,"markDefs":1182,"style":908},"6a0841db34e3",[1166,1170,1174,1178],{"_key":1167,"_type":881,"marks":1168,"text":1169},"6a0841db34e30",[1154],"Avoid generically defining the concept behind a tag",{"_key":1171,"_type":881,"marks":1172,"text":1173},"6a0841db34e31",[],", unless it is highly specialized. The “email” tag, for example, does ",{"_key":1175,"_type":881,"marks":1176,"text":1177},"6a0841db34e32",[927],"not",{"_key":1179,"_type":881,"marks":1180,"text":1181},"6a0841db34e33",[]," need to explain what email is. I think we can safely assume most internet users know what email is; there’s no value in a boilerplate explanation of email to anyone.",[],{"_key":1184,"_type":877,"children":1185,"level":1160,"listItem":1161,"markDefs":1211,"style":908},"1b95b941838d",[1186,1190,1194,1198,1202,1207],{"_key":1187,"_type":881,"marks":1188,"text":1189},"1b95b941838d0",[1154],"Concentrate on what a tag means to ",{"_key":1191,"_type":881,"marks":1192,"text":1193},"1b95b941838d1",[1154,927],"your",{"_key":1195,"_type":881,"marks":1196,"text":1197},"1b95b941838d2",[1154]," community.",{"_key":1199,"_type":881,"marks":1200,"text":1201},"1b95b941838d3",[]," For “email” on Server Fault, mention the server aspects of email including POP3, SMTP, IMAP, and server software. 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Think of it as a sales pitch: in a room full of tags screaming “pick me!”, what would convince a question asker to select your tag?",[],{"_key":1242,"_type":877,"children":1243,"level":1160,"listItem":1161,"markDefs":1260,"style":908},"0317633e2bdd",[1244,1248,1252,1256],{"_key":1245,"_type":881,"marks":1246,"text":1247},"0317633e2bdd0",[1154],"Some tags are common knowledge.",{"_key":1249,"_type":881,"marks":1250,"text":1251},"0317633e2bdd1",[]," Most tags require a bit of explanation in the excerpt, even if it’s only 3 or 4 words. But if the tag is common knowledge — that is, if you ",{"_key":1253,"_type":881,"marks":1254,"text":1255},"0317633e2bdd2",[927],"walked up to any random person on the street and said the tag word to them",{"_key":1257,"_type":881,"marks":1258,"text":1259},"0317633e2bdd3",[],", and they would know what you were talking about — then don’t bother explaining the tag at all. 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But the more reputation you earn, the more ",{"_key":1284,"_type":881,"marks":1285,"text":1287},"f9af9cd021c31",[1286],"065b79e28dba","privileges",{"_key":1289,"_type":881,"marks":1290,"text":1291},"f9af9cd021c32",[]," you gain.",[1293],{"_key":1286,"_type":904,"href":1294},"https:\u002F\u002Fstackoverflow.com\u002Fprivileges",{"_key":1296,"_type":877,"children":1297,"markDefs":1302,"style":908},"0660c1e2b8f7",[1298],{"_key":1299,"_type":881,"marks":1300,"text":1301},"0660c1e2b8f70",[],"The primary way to gain reputation is by posting good questions and useful answers. Votes on these posts cause you to gain (or sometimes lose) reputation. 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This will happen automatically on all current Stack Exchange sites where you have an account, and on any other Stack Exchange sites at the time you log in.",[],{"_key":1418,"_type":877,"children":1419,"markDefs":1424,"style":908},"0af20cea0517",[1420],{"_key":1421,"_type":881,"marks":1422,"text":1423},"0af20cea05170",[1154],"You lose reputation when:",[],{"_key":1426,"_type":877,"children":1427,"level":1160,"listItem":1359,"markDefs":1432,"style":908},"ad7b77fdc18d",[1428],{"_key":1429,"_type":881,"marks":1430,"text":1431},"ad7b77fdc18d0",[],"your question is voted down: −2",[],{"_key":1434,"_type":877,"children":1435,"level":1160,"listItem":1359,"markDefs":1440,"style":908},"00659c1cbc67",[1436],{"_key":1437,"_type":881,"marks":1438,"text":1439},"00659c1cbc670",[],"your answer is voted down: −2",[],{"_key":1442,"_type":877,"children":1443,"level":1160,"listItem":1359,"markDefs":1448,"style":908},"ec0cbacc3e70",[1444],{"_key":1445,"_type":881,"marks":1446,"text":1447},"ec0cbacc3e700",[],"you vote down an answer: −1",[],{"_key":1450,"_type":877,"children":1451,"level":1160,"listItem":1359,"markDefs":1456,"style":908},"8d9e652f724f",[1452],{"_key":1453,"_type":881,"marks":1454,"text":1455},"8d9e652f724f0",[],"you place a bounty on a question: − full bounty amount",[],{"_key":1458,"_type":877,"children":1459,"level":1160,"listItem":1359,"markDefs":1464,"style":908},"1bba010e79b1",[1460],{"_key":1461,"_type":881,"marks":1462,"text":1463},"1bba010e79b10",[],"one of your posts receives 6 spam or offensive flags: −100",[],{"_key":1466,"_type":877,"children":1467,"markDefs":1481,"style":908},"6d44d3697e50",[1468,1472,1477],{"_key":1469,"_type":881,"marks":1470,"text":1471},"6d44d3697e500",[],"All users start with one reputation point, and reputation can never drop below 1. Accepting your own answer does not increase your reputation. Deleted posts do not affect reputation, for voters, authors or anyone else involved, in ",{"_key":1473,"_type":881,"marks":1474,"text":1476},"6d44d3697e501",[1475],"d6ed1926d909","most cases",{"_key":1478,"_type":881,"marks":1479,"text":1480},"6d44d3697e502",[],". If a user reverses a vote, the corresponding reputation loss or gain will be reversed as well. Vote reversal as a result of voting fraud will also return lost or gained reputation.",[1482],{"_key":1475,"_type":904,"href":1483},"https:\u002F\u002Fstackoverflow.blog\u002F2012\u002F03\u002F06\u002Freputation-and-historical-archives\u002F",{"_key":1485,"_type":877,"children":1486,"markDefs":1491,"style":908},"2e719897d132",[1487],{"_key":1488,"_type":881,"marks":1489,"text":1490},"2e719897d1320",[],"At the high end of this reputation spectrum, there is little difference between users with high reputation and moderators. That is intentional. We don’t run this site. The community does.",[],{"_key":1493,"_type":877,"children":1494,"markDefs":1498,"style":908},"333123b6b203",[1495],{"_key":1496,"_type":881,"marks":1497,"text":684},"333123b6b2030",[],[],{"_key":1500,"_type":877,"children":1501,"markDefs":1506,"style":1004},"5b520a3e1b97",[1502],{"_key":1503,"_type":881,"marks":1504,"text":1505},"5b520a3e1b970",[],"What’s the Best Way to Start to Gain Reputation?",[],{"_key":1508,"_type":877,"children":1509,"markDefs":1514,"style":908},"2075724a88f5",[1510],{"_key":1511,"_type":881,"marks":1512,"text":1513},"2075724a88f50",[],"The best way to begin to gain reputation is to answer any unanswered questions related to your specific product tags. 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If you have a question that you already know the answer to, and you would like to document that knowledge in public so that others (including yourself) can find it later, it's perfectly okay to ask and answer your own question on Stack Overflow or our Stack Exchange sites.",[1564],{"_key":1557,"_type":904,"href":1565},"https:\u002F\u002Fstackoverflow.blog\u002F2011\u002F07\u002F01\u002Fits-ok-to-ask-and-answer-your-own-questions\u002F",{"_key":1567,"_type":877,"children":1568,"markDefs":1578,"style":908},"f85235f9b320",[1569,1574],{"_key":1570,"_type":881,"marks":1571,"text":1573},"f85235f9b3200",[1572],"47370d843c00","To encourage people to do this",{"_key":1575,"_type":881,"marks":1576,"text":1577},"f85235f9b3201",[],", there is a checkbox at the bottom of the page every time you ask a question. If you have more than 15 reputation and already know the answer, click the checkbox that says \"Answer your own question\" at the bottom of the Ask Question page. 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By doing these things, you are helping to make Stack Overflow a great place to share knowledge.",[1677,1679,1681],{"_key":1652,"_type":904,"href":1678},"https:\u002F\u002Fstackoverflow.com\u002Fhelp\u002Fprivileges\u002Fvote-down",{"_key":1661,"_type":904,"href":1680},"https:\u002F\u002Fstackoverflow.com\u002Fhelp\u002Fprivileges\u002Fcomment",{"_key":1670,"_type":904,"href":1682},"https:\u002F\u002Fstackoverflow.com\u002Fhelp\u002Fprivileges\u002Fedit",{"_key":1684,"_type":877,"children":1685,"markDefs":1689,"style":908},"ddece143f679",[1686],{"_key":1687,"_type":881,"marks":1688,"text":684},"ddece143f6790",[],[],{"_key":1691,"_type":877,"children":1692,"markDefs":1697,"style":908},"d021760c25b4",[1693],{"_key":1694,"_type":881,"marks":1695,"text":1696},"d021760c25b40",[1154],"Be nice.",[],{"_key":1699,"_type":877,"children":1700,"markDefs":1705,"style":908},"24ce3aaae63e",[1701],{"_key":1702,"_type":881,"marks":1703,"text":1704},"24ce3aaae63e0",[],"Whether you've come to ask questions, or to generously share what you know, remember that we’re all here to learn, together. 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This is a good way to see if you should (or shouldn’t) invest the time to create a piece of content about a topic.",[2243,2245],{"_key":2227,"_type":904,"href":2244},"https:\u002F\u002Fads.google.com\u002Fhome\u002Ftools\u002Fkeyword-planner\u002F",{"_key":2236,"_type":904,"href":2246},"https:\u002F\u002Fmoz.com\u002Fexplorer",{"_key":2248,"_type":877,"children":2249,"markDefs":2254,"style":1147},"e88cbcda198f",[2250],{"_key":2251,"_type":881,"marks":2252,"text":2253},"e88cbcda198f0",[],"2. Brainstorming & Ideation",[],{"_key":2256,"_type":877,"children":2257,"markDefs":2271,"style":908},"716a6bd8e6a4",[2258,2262,2267],{"_key":2259,"_type":881,"marks":2260,"text":2261},"716a6bd8e6a40",[],"At this stage, you use your keyword research to create unique ideas related to those search terms. HubSpot did extensive research that highlighted the merits of creating ",{"_key":2263,"_type":881,"marks":2264,"text":2266},"716a6bd8e6a41",[2265],"a15be5f1ecb6","topic clusters",{"_key":2268,"_type":881,"marks":2269,"text":2270},"716a6bd8e6a42",[],". For example, you might use “Android development” as your pillar, then create shorter pieces related to that pillar, such as debugging common Android bugs and increasing downloads in the Google Play store.",[2272],{"_key":2265,"_type":904,"href":2273},"https:\u002F\u002Fresearch.hubspot.com\u002Ftopic-clusters-seo?_ga=2.201324462.1254928622.1538404088-2077999335.1537369433",{"_key":2275,"_type":877,"children":2276,"markDefs":2281,"style":1147},"2d1570637752",[2277],{"_key":2278,"_type":881,"marks":2279,"text":2280},"2d15706377520",[],"3. Writing",[],{"_key":2283,"_type":877,"children":2284,"markDefs":2289,"style":908},"5ce75bc43d8d",[2285],{"_key":2286,"_type":881,"marks":2287,"text":2288},"5ce75bc43d8d0",[],"Every writer has his or her own process for crafting the first draft of a piece of content. But when it comes to content marketing, there are a few things to always keep in mind, including writing for just one buyer persona, staying true to your brand’s voice, and being as clear as possible.",[],{"_key":2291,"_type":877,"children":2292,"markDefs":2297,"style":1147},"5063625a6fba",[2293],{"_key":2294,"_type":881,"marks":2295,"text":2296},"5063625a6fba0",[],"4. Editing",[],{"_key":2299,"_type":877,"children":2300,"markDefs":2305,"style":908},"3ab01f5b90db",[2301],{"_key":2302,"_type":881,"marks":2303,"text":2304},"3ab01f5b90db0",[],"This is also a subjective process. But at this stage, editors tend to refine drafts by removing any examples of the passive voice and longer-than-necessary sentences. Additionally, some editors add whitespace to make drafts more readable.",[],{"_key":2307,"_type":877,"children":2308,"markDefs":2313,"style":1147},"22ae774aab9c",[2309],{"_key":2310,"_type":881,"marks":2311,"text":2312},"22ae774aab9c0",[],"5. Publishing",[],{"_key":2315,"_type":877,"children":2316,"markDefs":2321,"style":908},"684e10b27c63",[2317],{"_key":2318,"_type":881,"marks":2319,"text":2320},"684e10b27c630",[],"This step is much more than clicking a “Publish” button. The publishing phase functions almost like a deadline at a print newspaper. If you commit to publishing new whitepapers once per month, the audience will eventually expect to receive that content each month.",[],{"_key":2323,"_type":877,"children":2324,"markDefs":2329,"style":908},"8867b14a729f",[2325],{"_key":2326,"_type":881,"marks":2327,"text":2328},"8867b14a729f0",[],"So, how does this process differ when you’re creating content for a developer and technical audience? Let’s walk through each stage again.",[],{"_key":2331,"_type":877,"children":2332,"markDefs":2337,"style":908},"557474824e1a",[2333],{"_key":2334,"_type":881,"marks":2335,"text":2336},"557474824e1a0",[1154],"1. Keyword Research and Ideation",[],{"_key":2339,"_type":877,"children":2340,"markDefs":2345,"style":908},"a0ca0108c6a0",[2341],{"_key":2342,"_type":881,"marks":2343,"text":2344},"a0ca0108c6a00",[],"Notice that we’re not using the phrase “SEO Research” here. Additionally, we’ve combined the first two stages that we reviewed earlier. When you advertise to developers with banner ads or create content for them, you need to ask yourself the same questions. Where do they go for information? Which topics are most interesting to the developers that you want to reach? What are their pain points? Thanks to the conversations that they’re having on sites like Stack Overflow and GitHub, advertisers can easily discover content topics and ideas.",[],{"_key":2347,"_type":877,"children":2348,"markDefs":2353,"style":908},"52b4af411c57",[2349],{"_key":2350,"_type":881,"marks":2351,"text":2352},"52b4af411c570",[1154],"2. Writing",[],{"_key":2355,"_type":877,"children":2356,"markDefs":2370,"style":908},"5b7e301a64f6",[2357,2361,2366],{"_key":2358,"_type":881,"marks":2359,"text":2360},"5b7e301a64f60",[],"In our ",{"_key":2362,"_type":881,"marks":2363,"text":2365},"5b7e301a64f61",[2364],"c91c96d06d01","2018 State of Developer Engagement report",{"_key":2367,"_type":881,"marks":2368,"text":2369},"5b7e301a64f62",[],", we found that over half of our respondents “agree” or “strongly agree” that they enjoy seeing updates from companies that they like. Additionally, those respondents say that advertising can be valuable when it is relevant.",[2371],{"_key":2364,"_type":904,"href":2372},"https:\u002F\u002Fwww.stackoverflowbusiness.com\u002Fengagement\u002Fresources\u002Fthe-state-of-developer-engagement-2018",{"_key":2374,"_type":877,"children":2375,"markDefs":2380,"style":908},"272baa4af1f8",[2376],{"_key":2377,"_type":881,"marks":2378,"text":2379},"272baa4af1f80",[],"For this stage, think critically about how you can solve a real-world problem for a technical audience. What types of issues are they having using your company’s products? What are their most common questions? Rather than offering high-level tips, create pieces such as product tutorials, well-researched whitepapers, and blog posts that address the most frequently asked technical questions about your product.",[],{"_key":2382,"_type":877,"children":2383,"markDefs":2388,"style":908},"9319da00ee8c",[2384],{"_key":2385,"_type":881,"marks":2386,"text":2387},"9319da00ee8c0",[1154],"3. Editing",[],{"_key":2390,"_type":877,"children":2391,"markDefs":2396,"style":908},"5f530832e94e",[2392],{"_key":2393,"_type":881,"marks":2394,"text":2395},"5f530832e94e0",[],"In addition to some of the stylistic choices that we discussed previously, respondents to our State of Developer Engagement survey gave us a few more things to keep in mind while editing content. Programmers enjoy marketing content that seems trustworthy, is honest about its goals, and avoids fluffy language. If a blog post or whitepaper doesn’t solve a tangible problem that developers face at work, it will likely fall on deaf ears.",[],{"_key":2398,"_type":877,"children":2399,"markDefs":2404,"style":908},"b76a89882a69",[2400],{"_key":2401,"_type":881,"marks":2402,"text":2403},"b76a89882a690",[1154],"4. Publishing",[],{"_key":2406,"_type":877,"children":2407,"markDefs":2412,"style":908},"6777f4555b16",[2408],{"_key":2409,"_type":881,"marks":2410,"text":2411},"6777f4555b160",[],"To determine an appropriate publishing schedule, continue monitoring the conversations that developers are having about your product. If one issue continues to arise, create a piece of content that resolves (or at least addresses) that problem. If a talking point has a large number of responses on Stack Overflow or GitHub, get involved in the conversation by creating a piece of content that adds something of value to that discussion.",[],{"_key":2414,"_type":877,"children":2415,"markDefs":2420,"style":908},"4efe7da0120c",[2416],{"_key":2417,"_type":881,"marks":2418,"text":2419},"4efe7da0120c0",[],"For more best practices on content marketing for the developer and the technical community, download our eBook, “Content Marketing Strategies for a Technical Audience”.",[],{"_key":2422,"_type":2013,"headline":684,"link":2423,"show_in_sidebar":2025,"text":2424},"DJ81ll3u","https:\u002F\u002Finfo.stackoverflowsolutions.com\u002Fadvertising_content-marketing-strategies-for-a-technical-audience.html","Download “Content Marketing Strategies for a Technical Audience”",{"_createdAt":1858,"_id":1859,"_rev":1860,"_type":12,"_updatedAt":1858,"description":2426,"slug":2432,"title":1872},[2427],{"_key":1863,"_type":877,"children":2428,"markDefs":2431,"style":908},[2429],{"_key":1866,"_type":881,"marks":2430,"text":1868},[],[],{"_type":15,"current":1871},{"_type":28,"asset":2434},{"_ref":2435,"_type":31},"image-721ff074bbd04ae1581429aec943eb68e730073a-192x192-png",[],"Learn the five steps you should follow as you create content for the developer and technical community.",{"_ref":1899,"_type":31},"2020-06-23T13:02:38+0000",[2441,2443],{"_key":2442,"_ref":2044,"_type":31},"0Gym30j7",{"_key":2444,"_ref":2445,"_type":31},"wxXOxO3G","eab655cd-590f-4fdb-897c-7cc69b29b2ca",{"seoDescription":2437,"seoTitle":2447},"5 steps to creating content for a technical audience",{"_type":15,"current":2449},"5-steps-content-for-technical-audience","2021-08-19T14:51:50+0000",[2452],{"_createdAt":2453,"_id":2044,"_rev":1860,"_type":2454,"_updatedAt":2453,"slug":2455,"title":2457},"2022-03-11T15:36:05Z","resourceType",{"_type":15,"current":2456},"article","Article",{"seoDescription":684,"seoTitle":684},[],{"_type":15,"current":2461},"best-practices-for-engaging-with-the-stack-overflow-community",[2456],"Best practices for engaging with the Stack Overflow Community","2021-08-17T08:04:13+0000"]